LinkedIn Ads

By Emilia Korczynska

Curious how FlowFuse generated 7-figures in ABM pipeline (at over $4 in pipeline per $ spent) in 8 months and scaled they LinkedIn Ad Spend to 80% of their marketing budget after implementing ZenABM? Read this case study to find out 👇 FlowFuse is a developer tool operating in the industrial IoT space, selling into... Continue reading Case Study: How FlowFuse generated 7-figures in ABM pipeline & Scaled LinkedIn Ad Spend to 80% of Their Marketing Budget with ZenABM

By Yashasvi Saxena

Tim Davidson’s RPCD framework for Thought Leader Ads for ABM – Right Person, Right Content, Right Distribution, plus the CTA link tip that took one client from 1 to 6 demos per month.

By Yashasvi Saxena

A data-driven comparison of all LinkedIn ad formats for ABM campaigns, with CTR, CPC, and CPM benchmarks from ZenABM’s 2026 report.

By Yashasvi Saxena

How LinkedIn cost cap bidding works, when to use it for ABM campaigns, and why most experts recommend manual bidding instead.

By Yashasvi Saxena

Ready-to-use LinkedIn ad templates for every ad format, with copy frameworks, image templates, and creative structures backed by benchmark data.

By Yashasvi Saxena

Breakdown of real LinkedIn ad examples from ABM campaigns, including TLAs, single image, carousel, and video ads, with CTR and CPC data.

By Yashasvi Saxena

Over 300 B2B marketers signed up. 19 sessions. 10 guest experts. 5 core workshops. 4 weeks. One goal: help you launch your first LinkedIn ABM campaign from scratch, and do it right. The ZenABM ABM Bootcamp 2026 is officially done. Below is a full summary of every session, covering what we discussed, the key takeaways,... Continue reading ZenABM ABM Bootcamp 2026: Everything We Learned from 19 Sessions in 4 Weeks

By Yashasvi Saxena

Compare LinkedIn manual and automated bidding strategies for ABM. Learn when each works best, with expert recommendations and performance benchmarks.

By Yashasvi Saxena

A step-by-step guide to LinkedIn manual CPC bidding for ABM campaigns, with floor-finding strategies and expert insights.

By Emilia Korczynska

The most common reason TLAs underperform has nothing to do with budget, targeting, or bid strategy. It’s the post itself. Specifically: it reads like an ad. The moment a reader senses they’re being sold to – even subconsciously – they scroll. I’ve analyzed 119 Thought Leader Ads from our 2026 LinkedIn ABM Benchmarks Report –... Continue reading How to Write Good Thought Leader Ads (TLAs) on LinkedIn [with EXAMPLES]

By Yashasvi Saxena

Why LinkedIn maximum delivery bidding wastes ABM budget and when to use it instead. Expert opinions from a former LinkedIn employee.

By Yashasvi Saxena

Compare all LinkedIn bidding strategies for ABM: manual CPC, cost cap, and maximum delivery, with expert advice from a former LinkedIn employee.