LinkedIn Ads

By Emilia Korczynska

Productive.io  is an all-in-one platform that helps professional services teams manage projects, resources, time, and profitability in one place. As Q3 approached, the team was looking for a solution to quickly and efficiently launch their ABM campaigns and strengthen their presence on LinkedIn. Their goal was to increase the ACV and win rate among larger... Continue reading How Productive found their ICP & started driving pipeline 2 months after launching ABM Campaigns with ZenABM

By Yashasvi Saxena

I was lurking on LinkedIn as usual when I found Ishaan (Founder at SpearGrowth) talking about how their enterprise account-based marketing (ABM) ads strategy pitch won them a client with the average deal size of $80K (pretty big fish in the hook, I must say). And as soon as I read that ZenABM was part... Continue reading SpearGrowth’s Enterprise ABM Ads Strategy Pitch: Hands-On Playbook and the Role of ZenABM

By Yashasvi Saxena

Buried in LinkedIn ad stats, yet unsure which touchpoints move the pipeline inside your CRM? This guide reframes your setup around LinkedIn ad attribution reporting in CRM. I pulled the most consistent, practical guidance from expert sources and combined it into one playbook you can apply to ABM today. You will also see where ZenABM... Continue reading LinkedIn Ad Attribution Reporting in CRM Using ZenABM

By Yashasvi Saxena

Having mountains of LinkedIn ad data but struggling to make sense of it? In this article, I have laid out all that you need to use LinkedIn ad analytics for account scoring for your ABM campaigns. Experts on social media and Google had a lot to say about this. So I have compiled the most... Continue reading How to Use LinkedIn Ad Analytics for Account Scoring