LinkedIn Ads

By Emilia Korczynska

Selfie ads and authentic LinkedIn creatives often outperform polished brand ads because they feel native, human, and trustworthy. Here’s how to use them without making your brand look messy.

By Yashasvi Saxena

Using Claude Code for ABM is not a theoretical concept anymore. It is already reshaping how B2B marketers run account-based marketing from their terminals. With 78.7% of companies now incorporating AI into their ABM programs (State of ABM 2025), and the shift from “AI-assisted” to “AI-orchestrated” marketing in full swing, Claude Code has emerged as... Continue reading Claude Code for ABM: Use Cases, Free Plugins and Public Repos for Account-Based Marketing (LinkedIn-first)

By Yashasvi Saxena

A LinkedIn ads audit is something every company running LinkedIn ads should be doing quarterly, but let’s face it: most of us treat it as ‘set it and forget it’.  LinkedIn is full of stories of large spender accounts with critical problems hiding in plain sight, like broken tracking, inverted budget allocation, or campaigns judged... Continue reading LinkedIn Ads Audit: How to Do It to Stop Bleeding Your Ad Budget [+FREE Claude Skill]

By Emilia Korczynska

Here is the uncomfortable truth about marketing channel attribution: most B2B teams are making million-dollar budget decisions using data that captures only a fraction of the real buyer journey. I know that because I have run a 7-figure ABM program on LinkedIn and spent more hours than I would like trying to work out which... Continue reading Marketing Channel Attribution: How to Attribute Deals and Revenue to Different Marketing Channels

By Yashasvi Saxena

A prospect sees your LinkedIn Thought Leader Ad in January. In February, they Google your company name and click a paid search result. In March, they read two blog posts through organic search. In April, a BDR sends a cold email. In May, they booked a demo from a retargeting ad. In July, the deal... Continue reading Cross Channel Marketing Attribution: How to Build Cross-Channel Revenue Attribution Journeys

By Yashasvi Saxena

Cross-channel marketing attribution software solves a very specific problem: it connects touchpoints across LinkedIn, Google, organic, email, and outbound to the deals and revenue sitting in your CRM. Without that connection, you are making budget decisions from isolated fragments of the buyer journey rather than from the full path to conversion. Emilia Korczynska has tested... Continue reading Cross Channel Marketing Attribution Software: 5 Best Tools for B2B Revenue Attribution

By Yashasvi Saxena

LinkedIn is the only social media platform where you can target specific companies by name, reach decision-makers at those companies by job title, and then see which companies engaged with your ads, all natively, through the platform’s own API. Every other social media platform requires workarounds, hacks, and compromises that make ABM significantly harder and... Continue reading ABM on Social Media: The Complete LinkedIn-First Playbook

By Yashasvi Saxena

Over 16 months, Emilia Korczynska (VP of Marketing at Userpilot) ran a 1:Many ABM program on LinkedIn targeting 26,315 accounts. It generated well over $5M in pipeline from 10x less ad spend, at $10.79 in pipeline per dollar spent, and over 2x ROAS in closed-won revenue. The team kept increasing the budget from the original... Continue reading ABM at Scale: How to Run 1:Many Programs Without Losing Personalization

By Yashasvi Saxena

When Emilia Korczynska (VP of marketing at Userpilot) launched her first ABM program, she had no playbook. Most ABM content she found was high-level strategy slides: “align sales and marketing,” “target the right accounts,” “personalize your messaging.” Stuff like this: None of it told her which buttons to click in LinkedIn Campaign Manager, how many... Continue reading ABM Program Setup: From Zero to First Campaign

By Yashasvi Saxena

The biggest leak in most ABM programs does not happen at targeting or creative. It happens at the handover. Marketing warms an account with LinkedIn ads, builds familiarity over weeks, and generates real engagement signals. Then sales reaches out with a cold, generic message because none of that engagement context ever made it into the... Continue reading Account-Based Sales Development: Aligning Sales and Marketing

By Emilia Korczynska

A lot of people have been recently asking me what’s the best way to move accounts from the Aware Stage to the Considering Stage in their ABM program – in other words, how to make the brand-aware accounts finally interested in buying your product. In my experience (running 6-figure ABM programs for 2+ years), this... Continue reading How to Move Accounts from Aware to Considering ABM Stage – It’s More Than Just Ads

By Yashasvi Saxena

Most ABM dashboards track the wrong ABM metrics. They report on impressions, clicks, and CTR, which are metrics that tell you whether your ads are running, not whether your program is working. In this post, I will break down ABM metrics into three tiers: ad delivery metrics (useful for diagnostics), account-level metrics (useful for strategy),... Continue reading ABM Metrics That Actually Matter: What to Track and Why