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Demandgap

Vienna, Austria· Est. 2023
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Demandgap is a B2B paid media agency in Vienna, run by its two founders. We run LinkedIn Ads, Google Ads and ChatGPT Ads for B2B software companies and judge them on pipeline in HubSpot or Salesforce. LinkedIn work is built around account lists from the client's CRM, customer exclusions and one-to-one or one-to-few layers for named accounts. One founder runs each account end to end, with at most 15 active clients. Public prices: EUR 150 an hour, LinkedIn retainers from EUR 2,400 a month.

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About

Prices

Public, on our website: €150 an hour for ads management and €200 for consulting, billed for the hours worked with a monthly time log. No markup on ad spend. Retainers start at €2,400 a month for LinkedIn, €2,100 for Google and €3,900 for both; fixed-price audits cost €1,500 to €2,900.

Who we work with

B2B SaaS, fintech, compliance and developer-tools companies between €3M and €50M ARR that spend at least €5k a month on each channel we run. 72 companies across 11 countries, including Austria, Germany, Switzerland, the UK, the US and Australia, in English or German. Demandgap is one of the first agencies in the OpenAI Partner Network.

Capabilities

Services

LinkedIn AdsABM ConsultingPaid SearchPaid SocialAnalyticsStrategy

Industries

SaaSFinTech

Regions Served

EuropeNorth AmericaAPAC

ICP Size

Mid-marketEnterprise

Pricing

Billed for the hours worked at €150 an hour (consulting €200), with a monthly time log. Three-month initial term, then month to month with 30 days' notice. Ad spend from €5k a month per channel, paid directly to the platforms with no markup. An audit fee counts toward month 1 of a retainer signed within 30 days.

Case Studies

Enterprise AI software: LinkedIn account-based marketing in DACH

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Industry: SaaSICP: EnterpriseMetric: USD 675,167 of attributed pipeline on USD 125,754 of spend over six months (Dreamdata)Channels: LinkedIn Ads

Developer API: $820k influenced pipeline from 41 days of LinkedIn ABM

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Industry: Software (developer tools)ICP: Mid-marketMetric: $820k influenced pipeline (8 open deals at accounts that saw the ads before the deal was created); 13 of 13 one-to-one accounts reachedChannels: LinkedIn Ads

UK financial-adviser marketplace: £2.0m of verified LinkedIn pipeline

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Industry: Financial servicesICP: SMBMetric: 27 deals verified against HubSpot; £2.0m verified pipeline (total contract value)Channels: LinkedIn Ads

Public-sector sales intelligence: $771k open pipeline after a LinkedIn rebuild

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Industry: Software (sales intelligence)ICP: Mid-marketMetric: $771k open pipeline and $82.6k closed-won in six months on $41k of spendChannels: LinkedIn Ads

Point-of-sale software: cost per lead back under target on Google Search

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Industry: Software (point of sale)ICP: SMBMetric: 199 leads at €361 against a €386 target (August 2026)Channels: Google Ads
Reviews

FAQ

Commercial

Min. Budget

$5k–$10k

Key People

C

Christoph Schachner

Co-founder

LinkedIn
V

Valentin Schulz

Co-founder

LinkedIn