ABM

By Yashasvi Saxena

Nothing accelerates trust and deal-making like face-to-face or at least digital-meet interactions with your target accounts. So yeah, ABM events (physical or digital) are great. And I’m here to tell you how to make the best out of them, and how ZenABM can help you along the way. Read on… ABM Events Strategy: Quick Summary... Continue reading ABM Events Strategy: The Ultimate Tactical Playbook

By Yashasvi Saxena

Okay, so maybe you are looking for a heated debate: Account-Based Marketing vs. Traditional Marketing. However, the truth is that none of them is objectively better than the other. And you don’t always have to choose one. Some businesses can run both simultaneously, while for some only one of them is suited. I have taken... Continue reading Account-Based Marketing (ABM) vs Traditional Marketing: A Comprehensive Comparison

By Yashasvi Saxena

I’d say this isn’t an article but a giveaway 😉 – we have shared all that you need to build your ABM strategy template and many free, ready-made templates for different steps of the strategy. Go grab all of it 😉 ABM Strategy Template: Quick Summary ABM Strategy Template Steps: Define revenue-aligned goals & KPIs →... Continue reading ABM Strategy Template: The Ultimate Tactical Guide (and Free Templates)

By Yashasvi Saxena

LinkedIn’s native dashboards and most CRMs leave major gaps in measuring ad engagement at the depth ABM demands. If you care about LinkedIn ad engagement tracking for b2b, the defaults won’t cut it. So, we built ZenABM. A quick look at the “why” behind ZenABM Here’s the breakdown. LinkedIn ad engagement tracking for b2b: Quick... Continue reading LinkedIn Ad Engagement Tracking for B2B Using ZenABM

By Yashasvi Saxena

Wondering how to use Clay for target account list building for Account-Based Marketing (ABM) campaigns? In this article, I’ll show you how I built a small target account list for ZenABM step-by-step. We’ll also go through a case study, some SME insights and exactly why most marketers prefer Clay. Let’s get started! How to Use... Continue reading How to Use Clay for Target Account List Building for ABM: A Beginner’s Guide

By Yashasvi Saxena

In this article, I’ll discuss 6 advanced ABM tactics focused on content strategy, BDR/SDR operations, technology, measurement, and expanding the existing customer base. Read on to improve your ABM strategy and learn how ZenABM can help you along the way. 6 Advanced ABM Tactics for Personalized Content, BDR/SDR Ops, Reporting and Customer Growth: Quick Summary... Continue reading 6 Advanced ABM Tactics for Personalized Content, BDR/SDR Ops, Reporting and Customer Growth

By Yashasvi Saxena

If you are running ads on LinkedIn and want to push LinkedIn ad leads into your CRM like HubSpot, there are three ways to do it. The first is the standard way, but inadequate, the second is too tedious, while the third is automatic and better (spoiler: it’s ZenABM). Let’s see all three. How to... Continue reading How to Push LinkedIn Ad Leads into Your CRM

By Yashasvi Saxena

CRMs such as HubSpot include built-in tracking tags you can drop onto your site. As soon as someone clicks your LinkedIn ad, HubSpot will automatically pick it up. You can also directly integrate HubSpot with LinkedIn campaign manager for the same. Still, capturing only clicks misses all the view-through conversions, and that’s a critical blind... Continue reading How to Push LinkedIn Ad Clicks into Your CRM for ABM

By Yashasvi Saxena

If you are looking for the best ABM tactics that go beyond surface-level advice like “align sales and marketing” or “make personalized ads,” this article is for you. From tracking market and account penetration rate to deploying Sam Nelson’s ‘Agoge’ outreach method for your ABM BDR outreach, you’ll get proven tactics from thought leaders, plus,... Continue reading 10 Best ABM Tactics: Going Beyond Cliché Advice

By Yashasvi Saxena

In this article, I have dissected 7 pretty successful real-world B2B SaaS ABM campaign examples. For each example, I have covered its unique tactics and the impressive outcomes achieved. Read on and steal away the one that suits your B2B venture the most. Top 7 ABM Campaign Examples: Summary Snowflake: Combined personalized direct mail and... Continue reading Top 14 ABM Campaign Examples to Inspire your Next Campaign

By Yashasvi Saxena

Person A saw your LinkedIn ad but didn’t click. Then Person B from the same company, who didn’t even see your ad, converted offline over a call. That’s the worst-case scenario (a nightmare) for rev ops folks trying to track ROI from LinkedIn ads. So, if a ‘way’ can track such a conversion and attribute... Continue reading 4 Best Ways to Track ROI from LinkedIn Ads

By Yashasvi Saxena

Accurate LinkedIn Ad Funnel Attribution is what every ABM manager wants, or else reporting the worth of their ABM efforts and justifying the cost of LinkedIn ads (the most expensive ad platform btw) becomes tough while reporting to seniors. The sad part? Most CRMs and LinkedIn’s own campaign manager or attribution report in Business Manager... Continue reading LinkedIn Ad Funnel Attribution: Why Conventional Methods Fail and What’s the Solution