ABM

By Yashasvi Saxena

Most of your potential buyers will see your LinkedIn ads without clicking. If you only count clicks, you miss out on knowing which target companies really saw your message. Pushing impression data directly into your CRM can help you fix that blind spot. In this guide, I’ll show you why company-level LinkedIn ad impressions matter... Continue reading How to Track LinkedIn Ad Impressions for ABM

By Yashasvi Saxena

LinkedIn provides two built-in options to capture conversions from your LinkedIn advertising: the Insight Tag and the Conversions API (CAPI). And most CRMs also provide solutions to track LinkedIn ad conversions, like HubSpot Marketing Attribution. In this guide, I’ll walk you through how each works, where they fall short, and how you can track each... Continue reading LinkedIn Ad Conversion Tracking in a CRM Using ZenABM

By Yashasvi Saxena

Account-based marketing teams understand the importance of seamlessly flowing LinkedIn Ads data into their CRM. Yet to truly power an ABM motion, you need more than simple lead synchronization. You need an end-to-end system that brings company-level ad engagement insight directly into your CRM. In this guide, I’ll explain why syncing LinkedIn ad engagement with... Continue reading Automating LinkedIn Ad Engagement Tracking in a CRM

By Yashasvi Saxena

You have your target accounts, deals, and almost everything in your CRM, and so having your LinkedIn ad performance metrics there too will help you avoid hours of uploads, copy-pastes, cross-checks, and oversights. But the native LinkedIn ads HubSpot integration isn’t enough for this. In this article, I’ll show you how ZenABM fills that gap... Continue reading How to Get LinkedIn Ad Performance Into HubSpot

By Yashasvi Saxena

Folks running ads on LinkedIn know about the ‘no-click world’ before the SEOs started talking about it. I mean, LinkedIn ads are not about clicks. In fact, they are hardly clicked, but they do influence your prospects. But as of now, there’s no native solution from LinkedIn, nor from leading CRMs, that can give you... Continue reading How to Link LinkedIn Ad Spend to Revenue?

By Yashasvi Saxena

This article is for scrappy founders looking for the most unhinged yet effective ways to do ABM. Some of these are very clever ‘AI + webhook multi-application automations’, while others are totally different ideas altogether. So, let’s explore 14 creative ABM tactics I fell for and maybe you’d too. 14 Creative ABM Tactics to Fall... Continue reading 14 Creative ABM Tactics to Fall For

By Saffa Faisal

I spoke with different GTM experts to learn how they use Clay for ABM. And, I’ve pulled together their best insights (and shared step-by-step workflows) to inspire you to start using Clay the same way. Creating Target Account Lists Using Clay’s Discovery Features Clay integrates with over 100 data sources, including B2B databases, social platforms,... Continue reading How to Use Clay for ABM? Top Experts Share It All

By Yashasvi Saxena

Most B2B marketers have adopted ABM now, yet two out of every three of them still cling to old lead-gen metrics. Why is that? Because ABM’s promise comes with new pitfalls that first-wave playbooks never addressed. I mean, most ABM guides still are too high-level, like this one: But this guide skips the tired clichés... Continue reading SaaS ABM Strategy: Addressing 3 Common (Yet Overlooked) Challenges

By Yashasvi Saxena

From new frameworks for segmentation like ‘SPICED’ to the traditional ones based on persona (job-roles/decision-roles) and firmographics, I have discussed them all in this article, along with what ABM experts suggest about ABM strategy and segmentation and how ZenABM can help along the way. Read on if you’re up to ABM! ABM Strategy and Segmentation:... Continue reading ABM Strategy and Segmentation: A Step-By-Step Guide with Expert Insights

By Yashasvi Saxena

Traditional marketing often relies on the “spray and pray” approach. You churn out generic content and hope leads appear. When they do, you chase them without fully understanding their pain points or fit (and end up getting poor conversions). Especially in B2B, where buying decisions are logical and complex, you need to target accounts that... Continue reading 8 Proven Benefits of an ABM Strategy

By Yashasvi Saxena

I don’t know whether my company is on Adobe’s TAL, but they have been showing me extremely personalized ads on LinkedIn lately: Like, yes, I am accustomed to seeing my name in emails, but LinkedIn ads? Not so common. And that’s exactly what I want to imply here: Hyper-personalization is the norm now. On top... Continue reading ABM Content Strategy: Nailing It in 7 Steps

By Yashasvi Saxena

ABM strategy is a marketing method that treats individual target companies as markets of one. Instead of throwing marketing efforts here and there and hoping to catch some leads, ABM strategy is creating a list of accounts (companies) that fulfil the ICP criteria and marketing to them with utter precision and personalization. The marketing funnel... Continue reading What is an ABM Strategy: Key Elements, Relevance, and Mistakes to Avoid