ABM

By Yashasvi Saxena

Account-based marketing (ABM) isn’t just about acquiring new logos; it’s also about retaining existing ones. So, I stalked ABM and customer retention experts, and researched other authoritative sources to bring you this ultimate ABM retention strategy guide. I have also discussed how ZenABM can support your ABM strategy. Read on… ABM Retention Strategy: Quick Summary... Continue reading ABM Retention Strategy: The Ultimate Guide to Keeping High-Value Accounts

By Yashasvi Saxena

LinkedIn ad analytics in B2B marketing is messy. Buying committees are large. Journeys are long. Clicks are rare. Most native reports and many CRMs focus on click-throughs and last-touch views. That view hides how LinkedIn actually shapes demand across accounts. In this post, I have discussed the problem and the fix (ZenABM). You will see... Continue reading LinkedIn Ad Analytics in B2B Marketing: Why It’s Broken and What’s The Fix

By Yashasvi Saxena

Automating LinkedIn ad reporting can be challenging, especially in B2B settings with complex buying behaviours. Also, clicks are rare, and native reports and most CRMs lean on click-through data and manual exports. They miss the view-through reporting almost entirely. In this post, I’ll show you why manual and click-first reporting fail on LinkedIn and the... Continue reading Automating LinkedIn Ad Reporting with ZenABM

By Yashasvi Saxena

If you’re running ABM on LinkedIn, you need reports that show performance by company for every campaign. That is the baseline for serious programs. Most teams still juggle tools and cannot get clean company data. In this guide, I’ll explain how to track LinkedIn ad performance at the account level. You’ll see why native CRM... Continue reading How to Track LinkedIn Ad Performance at The Account level

By Yashasvi Saxena

This article is for scrappy founders who want the most unhinged yet effective ABM strategies and tactics for ABM. Some plays are wild “AI + webhook multi‑app” automations. Others are fresh, left‑field moves that punch above their weight. Let’s dig into 14 ABM strategies and tactics I fell for (you might too) and how ZenABM... Continue reading ABM Strategies and Tactics: 14 Notable Mentions

By Yashasvi Saxena

There’s a lot of generic fluff around account-based marketing (ABM) all over the web, but not here. I have researched my brain off to bring to you these six ABM tactics that drive results (related to content strategy, BDR/SDR execution, technology, measurement, and customer growth). Read on to sharpen your ABM strategy and see how... Continue reading 6 ABM Tactics That Drive Results: Personalized Content, BDR/SDR Ops, Reporting, and Customer Growth

By Yashasvi Saxena

In this guide to one-to-one ABM, I have covered the whole motion end-to-end. From selecting and tiering target accounts to orchestrating personalized plays at scale. From RevOps alignment to advanced qualification frameworks like SPICED and MEDDPICC. From measurement to iteration. I have also discussed how ZenABM can support your ABM strategy at every step. Read... Continue reading One-to-One ABM: The Ultimate Guide

By Yashasvi Saxena

If you want top ABM tactics that rise above basic tips like “align sales and marketing” or “make personalized ads,” you are in the right place. From tracking market coverage and account penetration to applying Sam Nelson’s “Agoge” outreach model for ABM BDRs, I have discussed battle-tested moves from leading practitioners, along with how ZenABM... Continue reading 10 Top ABM Tactics: Going Beyond Generic Advice

By Yashasvi Saxena

In this article, I unpack seven real-world B2B examples of ABM, focusing on what made them work in practice. For every example, I have highlighted the standout tactics and the results they produced. Read on, borrow the play that fits your B2B motion best, and see how ZenABM can help you ace your ABM approach.... Continue reading Top 7 Real World Examples of ABM for B2B SaaS Success

By Yashasvi Saxena

Since ITSMA coined the term, ABM has dominated B2B conversations. In this article, I’ll unpack the ABM strategy definition in the most practical way possible, plus execution tips and working frameworks. I’ll also show how ZenABM helps you operationalize your ABM strategy definition at scale. Let’s go! ABM Strategy Definition: Quick Summary An ABM strategy... Continue reading ABM Strategy Definition: Meaning, Pillars, and a Step‑by‑Step Framework

By Yashasvi Saxena

In this article, I have shared three primary ABM strategy examples (one-to-one, one-to-few, and one-to-many). how to execute each like a pro, and also how ZenABM can help you along the way. Let’s go! ABM Strategy Examples: Quick Summary 1. The article provides detailed ABM strategy examples across three core ABM types: One-to-One (Strategic ABM),... Continue reading ABM Strategy Examples: A Deep Dive into One-to-One, One-to-Few, and One-to-Many

By Yashasvi Saxena

Since ITSMA coined this term, ABM strategy has been the talk of the B2B town. Here in this article, I’ll talk about the ABM strategy meaning in its most practical sense, along with execution tips and frameworks. I’ll also discuss how ZenABM can help you ace your ABM motion. Let’s go! ABM Strategy Meaning: Quick... Continue reading ABM Strategy Meaning: What It Really Takes to Win High‑Value Accounts in 2025