LinkedIn’s native dashboards and most CRMs leave major gaps in measuring ad engagement at the depth ABM demands. If you care about LinkedIn ad engagement tracking for b2b, the defaults won’t cut it.
So, we built ZenABM.
A quick look at the “why” behind ZenABM
Here’s the breakdown.
LinkedIn ad engagement tracking for b2b: Quick summary
Native LinkedIn tools and CRMs fall short for company-level analytics per campaign. LinkedIn exposes some company data, but only as an account-level rollup. CRMs like HubSpot, even when connected to your LinkedIn ads, surface campaign metrics, but not by company.
ZenABM closes the gap:
- Reveals which companies interacted with which specific ads.
- Tracks buyer intent, ABM stages, and real-time engagement scores.
- Syncs all metrics and buying signals directly into your CRM.
- Auto-routes hot accounts to the right BDRs.
Why native LinkedIn and CRM views aren’t enough for engagement analytics
The built-ins miss critical context. Here’s how.
LinkedIn Campaign Manager still falls short
If you’re running ABM on LinkedIn, you don’t just need clicks; you need to know which companies are engaging with which individual ads.
In 2024, LinkedIn added the Companies tab in Campaign Manager:
It shows a lot—paid clicks and impressions, paid engagements and leads, plus organic impressions/engagements and an overall engagement level.
Useful? Partly. But not enough.
The data is aggregated at the ad account level, not at the individual ad or campaign level—so you still can’t see which ad a company actually interacted with.
Most ABM teams run multiple programs in parallel. Each ABM program contains several campaign groups, and each group contains multiple ad campaigns.
Those campaigns often differ by:
- Creative and ad format
- Budget, frequency, timing, ownership, and pacing
- Buyer intent (the specific feature, value prop, or use case the ad highlights)
Consider this ABM structure used by Userpilot: 
When engagement data is lumped together for the whole account, you lose the signal you actually need. Company-level impressions, clicks, and engagements per ad, per campaign group, and per ABM campaign are essential to:
- Read buyer intent so BDRs can tailor outreach, demos, and messaging to what the account cared about.
- Attribute influence to specific ads. Without granular attribution, you can’t learn from past ABM efforts or A/B test effectively—everything gets averaged away at the account level.
CRMs don’t bridge the gap either
CRMs like HubSpot can connect to LinkedIn Ads. For example, the LinkedIn ads HubSpot integration syncs ad data into the HubSpot Ads tool: 
Here you get campaign-level metrics (impressions, clicks, etc.), but zero company-level breakdown.
Bottom line: LinkedIn Campaign Manager gives you company metrics, but only rolled up at the account level—not per campaign. CRMs like HubSpot give you campaign metrics, but not the companies behind them. For serious LinkedIn ad engagement tracking for b2b, you need company-level analytics at the campaign/campaign-group/ABM-program layer.
ZenABM’s LinkedIn ad engagement analytics
Here’s how ZenABM solves it:
Company-level engagement per campaign/campaign group via the LinkedIn Ads API
ZenABM provides a company-level breakdown of impressions, engagements, clicks, CTR, and spend for every campaign and campaign group:
Plug-and-play ABM analytics dashboard
ZenABM connects to your CRM (HubSpot and Salesforce supported) to match ad-engaging companies to accounts in your deals/opportunities. It then pulls deal values so you can tie ad influence directly to pipeline and revenue.
It also computes these engagement and performance metrics:
- Companies Targeted
- Awareness rate
- Interest rate
- Selection rate
- Customer rate
- Total pipeline
- Total revenue
- Total ad spend
- Pipeline per unit currency spent
- ROAS
Engagement analytics layered with buyer intent
Most teams organize campaigns and groups around product features, value props, or use cases—i.e., intent.
ZenABM lets you tag each campaign/campaign group with an intent, then groups engaged companies by that intent so BDRs know exactly what to lead with in outreach:
ABM stage tracking with custom thresholds
ZenABM infers each company’s ABM stage from its cumulative ad interactions plus CRM context: 
And you control the thresholds:
Current and all-time engagement scoring
ZenABM calculates a real-time “Current Engagement Score” based on impressions, clicks, and recency, plus a cumulative “Total Engagement Score”:
All engagement data syncs back to your CRM
Everything ZenABM tracks—impressions, clicks, engagements, and even intent—syncs into your CRM as company properties:
Plus, ZenABM can auto-assign BDRs once an account crosses your “interested” threshold and push that assignment into your CRM:
Conclusion
Relying on LinkedIn Campaign Manager or a CRM alone keeps you guessing. One aggregates at the account level and hides per-campaign detail; the other shows campaign metrics but not which companies are behind them. ABM wins only when you know exactly which companies engaged with which ads, and what that means for timing, scoring, and pipeline.
ZenABM delivers campaign-level, company-specific analytics, real-time scoring, intent tagging, and CRM sync—purpose-built for LinkedIn ad engagement tracking for b2b.
