LinkedIn Ads

By Emilia Korczynska

If you’re running LinkedIn Ads and ABM campaigns (or ABM campaings with LinkedIn Ads!), you’re probably drowning in dashboards but still struggling to answer simple questions like: “What’s actually working?” “Which accounts should Sales talk to this week?” “Is LinkedIn really influencing revenue – or just impressions?” Getting this information out of your Linkedin Campaign... Continue reading 100 Powerful Prompts to Analyse your LinkedIn Ads & ABM Campaign Performance with AI

By Emilia Korczynska

Running ABM campaigns on LinkedIn is powerful – but reporting on them can be a total time sink. Between exporting data from Campaign Manager, building pivot tables, and aligning it all with CRM activity… it’s easy to lose the story in the spreadsheets. This is where AI (and tools like Zena) can make a huge... Continue reading How to Use AI to Report on ABM Campaigns on LinkedIn

By Emilia Korczynska

If you’re looking for some inspiration on how to use AI for ABM (Account Based Marketing) – in this post, you will find 3 practical ways to use AI for your ABM on LinkedIn: Finding ICP target accounts using Clay Generating Ad Copy and Images (or inspiration) Analysing your LinkedIn Ad performance (and ABM campaign... Continue reading AI for ABM – How to Use AI to Run ABM Campaigns on LinkedIn?

By Emilia Korczynska

Tired of spending hours in LinkedIn Campaign Manager, manually analysing your LinkedIn ad performance or exporting CSV files and uploading them to chatGPT all the time? Me too. That’s why we built Zena –  an AI-powered chatbot to help you analyze your LinkedIn ad data, ABM campaign data, company-level engagements and LinkedIn ads-influenced deals. It... Continue reading How to Analyze Your LinkedIn Ads Performance with AI – meet Zena by ZenABM

By Emilia Korczynska

Everything I’ve ever learned about LinkedIn Ads I’ve learned from fewer than 10 LinkedIn Ads consultants on LinkedIn. I’m terrible at institutional learning (can’t undo 2 years of homeschooling), so instead of taking LinkedIn ads courses, I follow these LinkedIn Ads experts religiously and read all their content. I did consulting gigs with some of... Continue reading Top LinkedIn Ads Experts, Consultants & Influencers to Follow on LinkedIn – to Learn about LinkedIn Ads and ABM

By Emilia Korczynska

One of the biggest challenges I faced when running account-based marketing (ABM) campaigns on LinkedIn was figuring out which target accounts were “intertested” and “engaged” – actually engaging with our ads – and *what* specifically they were interested in (= account intent). Traditional lead-centric metrics just didn’t cut it for ABM – you need an... Continue reading Account Scoring & Engagement Signals for ABM on Linkedin – how to detect them + best tools?

By Emilia Korczynska

When I first launched ABM campaigns on LinkedIn as the VP of Marketing at Userpilot, I struggled to see which accounts were engaging with our ads and how that translated into pipeline. ZenABM’s ABM Campaign Analytics Dashboards solve that problem by turning your LinkedIn Ads and CRM data into instant reports. In this post, I’ll... Continue reading ABM Analytics Dashboards and ABM ROI Reporting – How to Finally Prove Your LinkedIn Ad Impact

By Emilia Korczynska

LinkedIn’s Campaign Manager is great for running and optimizing ads, but it wasn’t built to run full account-based marketing (ABM) programs. ZenABM, on the other hand, is purpose-built to layer on top of your LinkedIn Ads and turn them into actionable ABM insights. It de-anonymizes your LinkedIn ad data at the company level and ties... Continue reading How is ZenABM Different from LinkedIn Campaign Manager?

By Emilia Korczynska

When my marketing team at Userpilot first dabbled in LinkedIn ABM, we quickly learned one thing: identifying intent signals is the secret sauce to driving pipeline. In fact, that early campaign generated nearly $900k in pipeline because we doubled down on accounts showing buying intent. But back then, we had to do it the hard... Continue reading Intent Signals for ABM on LinkedIn – How to Detect Them + Best Tools

By Emilia Korczynska

In this short guide, I will show you how you can use your LinkedIn ad engagement data for “warm outbound” – reaching out to the target accounts that are already showing some interest with your company/ product/ service. I will show you how to push the companies that reached a specific level of engagements =... Continue reading How to use LinkedIn Ad Engagement Signals for Warm Outbound with ZenABM and Clay – the ultimate guide

By Yashasvi Saxena

Influ2 is marketed as the first person-based account-based marketing platform. It promises to target ads at specific individuals within your target accounts. That’s a bold twist on the usual account-level tactics. In theory, it sounds like ABM is finally getting personal. In practice, is Influ2 delivering substance or just repackaging what savvy marketers already do... Continue reading Influ2 for ABM: Features, Reviews, Feasibility, and Pricing

By Emilia Korczynska

I’ve been running 7-figure account-based marketing (ABM) programs as the VP of Marketing at Userpilot exclusively on LinkedIn. But to be perfectly honest with you, I wasn’t a performance marketing expert when we started out – and I didn’t fully get how LinkedIn’s advertising platform worked.  And it’s full of “boobie traps” that can destroy... Continue reading How do Linkedin ads work – an ultimate guide to LinkedIn Ads for ABM (Account Based Marketing)