LinkedIn Ads

By Emilia Korczynska

Looking for LinkedIn Thought Leader Ads examples that actually work? I’ve analyzed over 119 TLAs and $300K in ad spend for our 2026 LinkedIn ABM Benchmarks Report – and the patterns are clear. TLAs with the right creative deliver a 2.68% median CTR, and 0.29% Cost per Landing Page Click – but at a 77%... Continue reading LinkedIn Thought Leader Ads Examples – Great TLAs That Actually Convert (With Performance Data)

By Emilia Korczynska

LinkedIn Thought Leader Ads have become the most effective ad format on the platform – and not even close. After analyzing 119 TLAs and over $300K in ad spend for our 2026 LinkedIn ABM Benchmarks Report, and well – writing & running them for 2+ years myself I can tell you exactly why they work... Continue reading LinkedIn Thought Leader Ads: The Ultimate Guide for 2026

By Emilia Korczynska

Wondering what LinkedIn Thought Leader ads are and if you should use them for your ABM strategy? Short answer: yes you should. I’ve analyzed 119 Thought Leader Ads and over $300K in LinkedIn ad spend for our 2026 LinkedIn ABM Benchmarks Report – and the data is clear: TLAs are the highest-performing ad format for... Continue reading LinkedIn Thought Leader Ads for ABM: The Complete 2026 Guide (With Data From 119 TLAs Analyzed)

By Emilia Korczynska

I’ve spent the past 18 months building LinkedIn ABM (Account Based Marketing) programs (from 0 to over $5m in pipeline, at > $10 in pipeline per $ spent on ads!)  – and I’m really glad I did – it’s an extremely efficient strategy (if done well) that gives you more control than organic inbound, especially... Continue reading LinkedIn ABM: What is Account-Based Marketing on LinkedIn? (2026)

By Emilia Korczynska

LinkedIn Account-Based Marketing (ABM) has emerged as the most effective strategy for B2B companies facing diminishing returns from traditional demand generation. When executed properly, companies are achieving $10+ in pipeline per dollar spent and 2x ROAS within 16 months (I have personally done it as the VP of marketing at Userpilot). These aren’t aspirational numbers—they’re... Continue reading LinkedIn Account Based Marketing: What is it & Strategy for 2026

By Emilia Korczynska

Most companies overthink their LinkedIn ABM strategy. I’ve been running an Account Based Marketing program since 2024 (you can ready the story about how it started here), made a lot of mistakes – but also hopefully learned a few lessons about LinkedIn ABM strategy (first hand + by reading a ton of content and getting... Continue reading LinkedIn ABM Strategy 2026 – Blueprint Based on My 7-Figure ABM Program

By Yashasvi Saxena

In this guide, I break down how N.Rich vs. Dreamdata differ on features, pricing, and where they fit in an ABM stack, so marketing and sales can see which one suits their ABM motion. I also show how ZenABM can act as a lean, LinkedIn-first alternative or sit on top of either tool as a... Continue reading N.Rich vs. Dreamdata: Which is Better for ABM?

By Emilia Korczynska

Looking for ZenABM alternatives? Of course I’m a little biased, because ZenABM was so much influenced by my experience with running ABM programs through LinkedIn ads (which I explained in this post) and I really made sure it’s the best-fitting tool for running an ABM program on Linkedin – but let’s face it, there are... Continue reading ZenABM Alternatives: The Complete Guide (Budget, Enterprise, Person-Level & Multi-Channel)

By Emilia Korczynska

I remember how much I struggled to find reliable Linkedin ABM benchmarks (well, check this full benchmarks report now!) when I was starting to work on my LinkedIn ABM strategy a couple of years ago. Many companies planning to launch their first Linkedin ABM campaigns (Account Based Marketing on LinkedIn) in 2026 will face the... Continue reading LinkedIn ABM 2026 – Performance Benchmarks Report & Top Performing LinkedIn Ads

By Yashasvi Saxena

In this guide, I have compared LinkedScope vs. Demandbase on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how ZenABM can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique features.... Continue reading LinkedScope vs. Demandbase: Which is Better for ABM?

By Emilia Korczynska

Here’s the fastest way to stop guessing what a “good LinkedIn ad” means: analyze LinkedIn Ads with Claude Code to find patterns in the top-performing single image ads (by CTRs). I did it because I wanted to know *exactly* why some LinkedIn ads I’ve been running have performed so well in terms of driving clicks... Continue reading How to Analyze LinkedIn Ads with Claude Code: Find Patterns in Your Top-Performing Ad Creatives

By Yashasvi Saxena

In this guide, I have compared Madison Logic vs. Demandbase on features, pricing and ABM fit so your marketing and sales teams can quickly see which platform aligns with their ABM motion. I have also discussed how ZenABM can work as a lean LinkedIn-first alternative or serve as a complementary layer due to its unique... Continue reading Madison Logic vs. Demandbase: Which is Better for ABM?