LinkedIn Ads

By Emilia Korczynska

Video ads get 31.72% of total LinkedIn ad budgets. That is the second largest allocation after single image ads. And yet, video delivers the lowest efficiency score of any LinkedIn ad format – 1.5 out of 10. I am not saying video is useless. I am saying most teams are spending way too much on... Continue reading LinkedIn Video Ads Benchmarks 2026: CTR, View Rates, and the Efficiency Question

By Emilia Korczynska

Single image ads eat up 61.87% of all LinkedIn ad budgets. They are the dominant format by a wide margin – and yet most teams have no idea whether their numbers are good, average, or terrible. I wrote this Linkedin Single Image ads benchmarks post from the ZenABM 2026 LinkedIn ABM Benchmarks Report – 2,828... Continue reading LinkedIn Single Image Ads Benchmarks 2026: CTR, CPC, and CPM Data

By Emilia Korczynska

“What is a good CTR for LinkedIn ads?” is the most common question I get from B2B marketers. The answer everyone gives is somewhere between 0.4% and 0.65%. That range is technically correct – and completely useless. A 0.4% CTR on a Thought Leader Ad means something is broken. A 0.4% CTR on a single... Continue reading LinkedIn Ads CTR Benchmark: What “Good” Looks Like for Every Ad Format

By Emilia Korczynska

LinkedIn Campaign Manager shows you 40+ metrics. Impressions, clicks, CTR, CPC, CPM, engagement rate, conversions, lead gen form opens, video views, social actions, viral impressions – the list goes on. Most of them do not matter for B2B. I know this because I have spent over $490k on LinkedIn ads through ZenABM, analyzed data from... Continue reading LinkedIn Ads Metrics: The Complete Guide to What Actually Matters for B2B

By Emilia Korczynska

The median B2B company on LinkedIn generates $5.21 in pipeline for every dollar spent on ads. That single number tells you more about LinkedIn ads benchmarks than most benchmark reports will in 5,000 words – because it connects ad spend to the thing that actually matters: revenue. Most LinkedIn ads benchmark data floating around is... Continue reading LinkedIn Ads Benchmarks: Real Data from 211 B2B Companies in 2026

By Emilia Korczynska

Wanna learn what Linkedin ads mistakes to avoid from someone who made plenty? 😉 I have been running LinkedIn ads for two years now. In that time, I have wasted budget on mistakes I did not even know I was making – and watched hundreds of other B2B marketers make the exact same ones. The... Continue reading LinkedIn Ads Mistakes to Avoid: 26 Errors That Waste Your Budget

By Emilia Korczynska

When our CEO asked me “What’s the ROI on our ABM program?” six months into our first campaign, I did not have a good answer. I had click-through rates. I had cost per click. I had impressions. But I could not draw a clean line from our LinkedIn ad spend to pipeline and revenue. That... Continue reading ABM ROI: How to Measure the Real Return on Account-Based Marketing

By Emilia Korczynska

LinkedIn Campaign Manager shows you that 1,247 people clicked your ad last month. What it does not show you is that 23 of those clicks came from companies on your target account list, 8 of those companies are now in active buying conversations, and 3 of them have open deals worth $180k in total pipeline.... Continue reading LinkedIn Ads Analytics for ABM: The Company-Level Data Campaign Manager Hides from You

By Emilia Korczynska

Here is the problem: Most LinkedIn ads reporting gives you only top-line ad and campaign performance metrics (aggregate, anonymized – via LinkedIn Campaign Manager or e.g. Hubspot Marketing) – impressions, clicks, CTR, CPCs – and then – lagging lead-level metrics.  Those numbers are fine if you are running lead gen, if you’re running account-based marketing... Continue reading LinkedIn Ads Reporting: How to Build Reports That Actually Drive Pipeline

By Emilia Korczynska

LinkedIn carousel ads get just 2.73% of total ad budget across the 211 companies I analyzed in our 2026 LinkedIn ABM benchmarks report. I used to hate on this format as well (thinking the UX was bad and people wouldn’t swipe it) – but that was a mistake. Carousel ads generate 25% higher dwell time... Continue reading LinkedIn Carousel Ads: The Complete Guide to the Most Underused Ad Format (for ABM)

By Emilia Korczynska

LinkedIn text ads are the most underrated ad format on the platform. Most marketers dismiss them because the click-through rates are terrible. And they are right – the CTR is terrible. But that is exactly what makes LinkedIn text ads so powerful for B2B marketers who know how to use them. At around $2 CPM,... Continue reading LinkedIn Text Ads: The Ultimate Guide + Examples

By Emilia Korczynska

This guide covers everything I have learned about ABM ads on LinkedIn – both from running my own campaigns for 2+ years, and from analysing 211 companies ZenABM users with over 160k ads and $5.5 million in LinkedIn ad spend – as well as some consulting gigs. I’m covering which ABM ads  formats work, which... Continue reading ABM Ads: The Complete Guide to Account-Based Marketing Ads on LinkedIn