LinkedIn Ads

By Emilia Korczynska

The LinkedIn Ad Library is a beautiful resource for getting ABM campaign inspiration & learning whom you’re competing against for your audience’s attention – and free, public, and gives you access to every active and archived ad on the platform. But most folks running LinkedIn Ads underutilize it – and it can be a great... Continue reading LinkedIn Ad Library: How to Use It to Spy on Competitors and Improve Your LinkedIn Ads

By Emilia Korczynska

Let me start with my hot take: video ads, especially linkedin video ads, are the most overallocated and underperforming format on LinkedIn. I know that’s a bold opener for a “best practices” post. But after analyzing 342 video ads across 7 B2B SaaS companies and running LinkedIn ABM campaigns for over two years, I can’t... Continue reading LinkedIn Video Ads: Best Practices, Benchmarks & Examples (2026)

By Emilia Korczynska

Most companies running Account-Based Marketing (ABM) on LinkedIn are unknowingly wasting a huge part of their budget on a single mistake: letting a few large companies consume most of their ad impressions while neglecting the importance of Linkedin ads impression capping. I’ve seen this over and over again while running LinkedIn ABM programs – including... Continue reading LinkedIn Ads Impression Capping – How to Cap LinkedIn Ad Impressions on Company Level Natively in Campaign Manager (Without Expensive Tools)

By Emilia Korczynska

You’ve nailed your LinkedIn targeting. Your CTR is solid. But conversions? Well, the best LinkedIn ads won’t help if your landing page sucks or is a “bait and switch” (talking about something completely different). The culprit is almost always the same: your landing page. I’ll be honest – I’ve been running LinkedIn ABM campaigns for... Continue reading How to Create LinkedIn Ads Landing Pages That Convert [TEMPLATES included] – With Tas Bober, Founder of The Scroll Lab

By Emilia Korczynska

With RB2B and Vector both shutting down their free plans, you might be looking for alternative B2B website visitor deanonymization solution. Few people know you can actually deanonymize you website visitors practically for free – by using LinkedIn text ads with the website visits objective. So in this guide I’m going to show you how... Continue reading Free B2B website visitor deanonymization with LinkedIn Ads – How to do it?

By Emilia Korczynska

Well let’s get one out of the way – from my experience, there’s a no one perfect LinkedIn Marketing tool (and what does “Linkedin Marketing” even mean? 🤔 There are many takes: organic LinkedIn marketing, LinkedIn ads, LinkedIn outreach…). Over the years, as a VP of Marketing, I’ve used (and evaluated) a bunch of Linkedin... Continue reading Best LinkedIn Marketing Tools for 10 different Use Cases – from Outreach, Comments to Ad Optimization

By Emilia Korczynska

After running LinkedIn single image ads for over 16 months and analyzing performance data from our entire customer base, I’ve identified exactly what separates high-performing ads from the ones that get scrolled past. In this post, I’m sharing 12 real LinkedIn single image ads examples that achieved 2%+ CTR – that’s over 5x the median... Continue reading LinkedIn Single Image Ads Examples: 12 High-Performing Ads I’ve Analyzed

By Emilia Korczynska

Getting LinkedIn single image ads specs right is critical – I’ve seen campaigns underperform simply because the image was cropped wrong or the text got truncated. After running hundreds of single image ads over the past 16 months, I’ve learned exactly which specs matter and where teams commonly make mistakes. Quick answer: The recommended image... Continue reading LinkedIn Single Image Ads Specs: Complete Specifications Guide [2026]

By Emilia Korczynska

LinkedIn single image ads are the workhorse of B2B advertising – and after running them for over 16 months across multiple ABM campaigns, I’ve learned exactly what makes them work. When I first started running single image ads as part of our LinkedIn ABM program, my CTR was hovering around 0.3%. Now, using the patterns... Continue reading LinkedIn Single Image Ads: The Ultimate Guide [2026]

By Emilia Korczynska

Well I’m not surprised why you’re looking for LinkedIn single image ads best practices (for your ABM campaigns) – a) they are the most popular ad format on LinkedIn ads and b) they can be a great way to distribute your message to your target ABM audience; c) ABM on LinkedIn is booming so you’d... Continue reading LinkedIn Single Image Ads – Best Practices for ABM [2026]

By Emilia Korczynska

Want to know how to run Thought Leader Ads on LinkedIn? This guide walks through the complete process – from setup to optimization. After analyzing 119 TLAs and over $300K in ad spend for our 2026 LinkedIn ABM Benchmarks Report, I’ve documented exactly what works. What you’ll learn: Step-by-step instructions for setting up LinkedIn Thought... Continue reading How to Run Thought Leader Ads on LinkedIn: Step-by-Step Guide (2026)

By Emilia Korczynska

What are LinkedIn Thought Leader Ads? They’re LinkedIn’s highest-performing ad format – and most B2B marketers still aren’t using them. After analyzing 119 TLAs and over $300K in ad spend for our 2026 LinkedIn ABM Benchmarks Report, I can explain exactly what they are, why they work, and whether they’re right for you. Quick answer:... Continue reading What Are LinkedIn Thought Leader Ads? Everything You Need to Know