LinkedIn Ads

By Emilia Korczynska

A practical guide to LinkedIn retargeting ads for ABM, covering audience types, setup, layering with company lists, and budget recommendations.

By Emilia Korczynska

LinkedIn audience expansion undermines ABM targeting. Learn how it works, why experts recommend disabling it, and how to maintain targeting control.

By Emilia Korczynska

A complete guide to LinkedIn campaign objectives for ABM. Learn which objective to pick for each campaign stage and why it matters for performance.

By Emilia Korczynska

Side-by-side comparison of all three LinkedIn bidding strategies for ABM, with expert recommendations for each campaign type.

By Emilia Korczynska

A complete guide to every type of LinkedIn ad, with format comparisons, specs, performance benchmarks, and recommendations for ABM campaigns.

By Emilia Korczynska

Complete guide to LinkedIn carousel ad specs including card dimensions, character limits, design tips, and performance benchmarks for ABM.

By Emilia Korczynska

The complete guide to LinkedIn ad sizes for every format. Exact pixel dimensions, aspect ratios, safe zones, and mobile-first design recommendations.

By Yashasvi Saxena

Step-by-step guide to launching a LinkedIn ABM campaign – audience upload timing, campaign group setup, ad set objectives, the four settings to turn off, ad rotation, and ZenABM connection for account-level tracking.

By Emilia Korczynska

Live LinkedIn ABM ad performance teardown from ZenABM’s bootcamp – TLA vs single image cost per click, why text-heavy ads outperform creative, the 1000 impression rule, and competitor ad copyright warnings.

By Yashasvi Saxena

Max Herczeg’s guide to LinkedIn ads campaign setup mistakes – the four default settings that burn budget (Audience Expansion, LAN, Max Delivery, Budget Optimization), super titles, impression capping, and Audience Hub.

By Emilia Korczynska

Wondering if your TLAs are performing well and looking for some Thought Leader Ads benchmarks to compare? After analyzing 2,828 ads across 211 companies for our 2026 LinkedIn ABM Benchmarks Report, I found out they deliver 6.4x higher click-through rates than single image ads, 77% cheaper landing page clicks (you need to calculate the Cost... Continue reading LinkedIn Thought Leader Ads (TLA) Benchmarks 2026: The Data Behind the Best-Performing Ad Format

By Emilia Korczynska

Carousel ads make up just 2.73% of total LinkedIn ad spend across the 211 companies in our 2026 LinkedIn ABM benchmarks report. Almost nobody is using them. And the people who skip carousels are usually doing so because the blended CTR (0.32%) looks lower than single image ads (0.42%). That comparison misses the real story.... Continue reading LinkedIn Carousel Ads Benchmarks 2026: CTR, CPC, and the Card-by-Card Data