This article is for scrappy founders who want the most unhinged yet effective ABM strategies and tactics for ABM.
Some plays are wild “AI + webhook multi‑app” automations. Others are fresh, left‑field moves that punch above their weight.
Let’s dig into 14 ABM strategies and tactics I fell for (you might too) and how ZenABM can help execute them.
Well, “AI + webhook/Zap” style automations – LinkedIn is packed with these.
Here are the top 8 examples:
George Chasiotis (Co‑founder at Restartt GTM agency) shared this slick workflow on LinkedIn:
It handles background research so reps walk into every booked call ready.
The workflow:
Here’s another gem from the realm of ABM strategies and tactics by George.
It flags companies hiring for roles tied to your service and enriches them.
Here’s the flow:
Running ABM? That enriched CRM list becomes a ready TAL.
Performance marketing and growth specialist Parvezalam Shaikh, in her LinkedIn post, built a bot that tracks each ad daily and calculates ROAS, ROI, and more.
No more hopping across Ads Manager, Sheets, dashboards, and reports. Cleaner ABM strategy on Meta.
This one is the most technical and creative example of the ABM strategies and tactics I came across.
Philip Lakin (Enterprise Innovation lead at Zapier) turned his LinkedIn network into a filterable dataset for ABM.
He imported his full network into a Zapier Table for enrichment like company size and job title.
Then he wired a Zapier AI Agent to the table so he could ask natural‑language questions such as “Show every Executive Assistant or Chief of Staff tied to a CEO in my network.”
The agent returned a tight list. It felt like a custom LinkedIn search engine.
Now the team can home in on prospects by role, size, or recent activity.
Bonus: These people are already in his network. No cold intros needed.
We are a LinkedIn ads ABM tool.
So, people engaging on ABM‑focused LinkedIn posts are perfect pre‑leads.
Here’s our approach:
Here’s what the outreach looks like: 
For ABM, once you flag accounts running LinkedIn ads in step 3, drop them into your TAL. Adjust the monitored post topics to fit your market.
Clay is a core block in AI‑driven automations. The UI is simple and the integrations list is long. It showed up in many flows above.
LinkedIn marketers keep sharing new Clay plays that lift ABM and RevOps.
Here are 7 strong ones:
| Use Case | Clay’s Role | Real-world Example |
|---|---|---|
| Building Targeted Account Lists | Combines 100+ sources such as LinkedIn and Crunchbase to assemble precise lists | Used Apify plus Clay to pull niche Instagram leads for outreach |
| Identifying Competitors’ Customers | Scrapes and enriches client names from competitor sites | Ran Claygent to extract and enrich competitor case‑study customers |
| Cleaning & Validating Lead Data | Verifies emails, removes duplicates, and updates records | Sanitized scraped lists and fixed target URLs for direct outreach |
| Enriching Leads with Multiple Data Points | Pulls titles, funding, and tech stacks from enrichment APIs | Enriched podcast and software lists to improve segmentation |
| Scoring and Prioritizing Accounts | Builds scores from roles, funding, and engagement signals | Applied layered scoring using role, funding, and intent |
| Generating Personalized Copy at Scale | Connects ChatGPT to dynamic fields to draft emails or landers | Generated custom outreach and pages from CRM data |
| End-to-End ABM Workflow Orchestration | Unifies enrichment, scoring, and campaign steps | Used Clay as the hub to streamline outbound operations |
If you want to go deeper, here’s our Clay for ABM guide.
ABM ops are hard.
Spam, fake forms, and bot junk make it worse.
Here’s Tarek Reda’s (Founder at Blue Pencil Marketing Agency) auto‑cleaning flow:
It runs in the background and keeps data healthy so you can focus on ABM.
If you run ABM on LinkedIn, push company‑level engagement for every ad and campaign into the CRM. Save hours and unlock clean reporting.
ZenABM does that for you:
ZenABM also scores target accounts by current and historical engagement:
It tracks the ABM stage by thresholds you define:
When an account hits the “interested” stage, ZenABM assigns a BDR in your CRM:
Custom GPTs used to feel limited.
The blocker was simple. You could not teach GTM depth or use stronger models.
Now you can upload a full knowledge base and choose advanced models like o3:
Actions and webhooks were already there.
So you can chain full GTM flows with Custom GPTs plus APIs. Think of it as a semi‑copilot. Keep a human in the loop.
Teams train GPTs on ICP rules and buyer signals. The AI suggests hot accounts and drafts emails and LinkedIn messages.
Many automations above can run with Custom GPTs too.
Memes are mainstream in B2B now.
B2B can be dull. Memes cut through.
They let you say your value in a voice people relate to.
Will Atiken generated 22 million impressions for himself and B2B brands with memes. He says memes prime the algorithm so your future educational and promo content travels further.
He studies memes on Instagram and Reddit. Then he ships.
Want to automate meme posts on LinkedIn? Tarek Reda built a flow:
Note: Credit the original creators. Skipping credits can cause legal trouble.
ABM targets buying groups, not lone leads.
So go multi‑channel. Email. LinkedIn. InMail. Retargeting. Coordinate it.
Usergems found that running sales and marketing together beats a warm‑up‑then‑sell sequence.
Banner blindness is real.
Break it with 1:1 personalization. Add the target company logo in ads.
When they click, land them on a microsite with the same logo and message.
Example:
ABM multiplies in communities.
Join or build the places your accounts already trust.
Slack groups. LinkedIn circles. Discord servers. Subreddits. Invite‑only forums. Show up and add value. Subtle promotion wins.
We also run a Slack community at ZenABM. Join now!
Research shows storytelling can lift conversions by 30%.
It works in ABM too.
For Tier 1 and Tier 2 accounts, write case studies and white papers about their pain. This is a strong ABM tactic.
GumGum went personal for T‑Mobile. The CEO loves Batman. They sent a comic book about T‑Mobile.
Chatbots live on most sites now. For ABM, make them account‑aware.
“Hey ACME Corp, good to see you” with prompts tied to ACME’s problems and solutions when they visit.
Use IP matching to deanonymize the visiting company.
You have seen brands jump into hot threads. This can pull target accounts into the pipeline.
Track posts from key people at target companies. Comment fast when it fits.
If a CFO vents about legacy tech, reply with a meme or a case study that proves the fix.
You do not need to pitch every time. Stay top of mind.
Pro Tip: Reserve this for Tier 1 accounts. Ask your team to like and comment to keep visibility high.
Let live signals trigger campaigns.
Set alerts for funding rounds, new exec hires, and spikes in social buzz. Launch a micro‑sequence right away.
Got a funding alert? Send congrats and a tight case study.
Champion moved roles? Email a welcome note with a custom pitch.
This newsjacking keeps your timing perfect.
Huge trade shows spread you thin. Noise. Lines. Small talk.
Emilia Korczynska (VP Marketing) says big conferences fail across the board. Short, scattered chats. No insights. Weak networking.
I agree.
Niche meetups like SaaStanak work better. You get real conversations with your ICP.
Host your own micro‑events. Ten executives. A tight roundtable. A VIP virtual session. An invite‑only webinar with a sharp guest. Small feels special and gets posted on LinkedIn.
In‑person still closes.
So, invite a CEO to a private dinner.
Or run a bold stunt for one big account.
Here’s a super-unhinged one from the rather bold kind of ABM strategies and tactics: Intridea did it with a cheeky billboard outside Ogilvy’s NYC office. “Ogle this, Ogilvy”, plus a URL with GIFs and a pitch.
It was gutsy. It worked.
Third‑party intent tools say what accounts search for across the web.
Helpful, yes. But you can pull cleaner signals from your own ads – one of my favourite ABM strategies and tactics.
Embed intent in creative. Group ads by feature or value theme.
If you sell a product management suite, run three campaign groups. Product analytics. User onboarding. All‑in‑one.
Like this:
ZenABM tracks each account’s engagement by campaign and by theme. It groups companies that show the same intent:
It also pushes that intent as a company property in your CRM:
Your BDRs now know what to talk about. No generic pitch.
The market rewards bold moves and crisp execution. These 14 ABM strategies and tactics cut through the noise and convert. The secret is orchestration and clean data.
With ZenABM, you see LinkedIn engagement in real time at the company level. You score accounts, sync intent to the CRM, and trigger outreach without friction.
Ready to level up your ABM strategies and tactics?
