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By Emilia Korczynska
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By Emilia Korczynska
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By Emilia Korczynska
READ MORE →
By Yashasvi Saxena
Factors.ai is a B2B ABM platform focusing on intent capture, GTM workflows, web visitor deanonymization, Ad tracking and management, view-through attribution, and more. Let’s look at its features in detail, user reviews, and see if it’s the right fit for your ABM campaigns. Productive generated pipeline within 2 months of ABM launch – so can... Continue reading Factors.ai for ABM: A Comprehensive Guide
Read moreBy Yashasvi Saxena
Demandbase One is an enterprise-grade, account-based go-to-market (ABM) platform. It is a complete hub for ABM pros. From TAL building and AI-powered account intelligence to multi-channel ad analytics and personalised micro-sites, it has it all. But with a gigantic suite of features comes a steep learning curve and a huge price tag. So, in this... Continue reading Demandbase One for ABM: Everything You Need to Know
Read moreBy Emilia Korczynska
I’m planning to launch 17 new ABM campaigns for Userpilot this month – that’s 17 x ~at least 10 ads, so ~ 170 ad assets to create, manage and launch 🤯 Needless to say, I wouldn’t be able to do this without ABM campaign templates – and in general having systems for managing the ABM... Continue reading ABM Campaign Template – How to Structure your ABM Campaigns & Manage your ABM Ad Assets
Read moreBy Emilia Korczynska
Since I had this guest post on Kyle Poyar’s Growth Unhinged blog about how we got our ABM strategy up & running and hit $650,000 in pipeline in just 90 days (you can read the full story here – we were limited to 3,000 words on Substack so I had to cut a lot out... Continue reading How to estimate how much budget you will need for your ABM campaigns?
Read moreBy Yashasvi Saxena
LinkedIn ads ROI attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the ROI they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads ROI Attribution is Tricky and Broken? LinkedIn ads ROI attribution is tricky because LinkedIn ads are more awareness-based... Continue reading How to Attribute the ROI of Your LinkedIn Ad Campaigns to Each Ad Accurately?
Read moreBy Yashasvi Saxena
You can connect your LinkedIn ads account to your HubSpot CRM in just a few steps, and then you’ll be able to manage your LinkedIn ad campaigns from HubSpot’s ads tool. In this article, I’ll show you exactly how to set up this integration but also a better alternative. Let’s get started! Setting Up a... Continue reading Setting Up a LinkedIn Ads HubSpot Integration Natively in HubSpot and Exploring a Better Alternative
Read moreBy Emilia Korczynska
Wondering how you’re gonna be getting prospect intent/ engagement data from LinkedIn without using scraping tools, now that LinkedIn is waging war on scrapers? Or how you’ll send all those follow-up messages to your posts without using automation tools like HeyReach, MeetAlfred, Expandi etc. – so your account doesn’t get blocked? 🥲 LinkedIn is cracking... Continue reading How to get prospect intent directly from LinkedIn without scraping & violating Ts&Cs?
Read moreBy Ian Mutuli
Companies searching for the best GTM engineering (or RevOps) agencies usually have one thing in common: they’ve hit a wall. And while agencies engineer those systems, a tool like ZenABM will de-anonymize your target account ad engagements, and give you account scoring + intent out of the box to ensure you’re targeting and engaging the right... Continue reading Best GTM Engineering [RevOps] Agencies in 2025
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