LinkedIn Ads

By Yashasvi Saxena

Complete LinkedIn sponsored post specifications for every format, with recommended dimensions, character limits, and mobile optimization tips.

By Yashasvi Saxena

How to use target CPC bidding on LinkedIn for ABM campaigns, with strategies to lower your cost per click and reach target accounts efficiently.

By Emilia Korczynska

A lot of revenue from ABM goes unreported when you rely on contact-level LinkedIn ads attribution due to how few of the contacts in your “influenced deals” actually clicked on your ads and filled in the demo booking form without the narrow default 30 day attribution window. LinkedIn’s Revenue Attribution Report (RAR) is the closest... Continue reading LinkedIn Revenue Attribution Report (RAR) + How to Build Influenced Pipeline Attribution Report That Actually Works

By Emilia Korczynska

At least 60% of revenue from ABM goes unreported when you rely on contact-level Linkedin ads attribution. When I switched to account-level impression-based attribution (or “Linkedin influenced” / “view through” conversions), I saw 10x more revenue from LinkedIn ads than our previous reporting showed – which means we were one bad quarter review away from... Continue reading LinkedIn Ads Attribution: Last-Touch, First-Touch vs View-Through Attribution Models – which should you report on?

By Yashasvi Saxena

Everything you need to know about LinkedIn audience targeting for ABM, from company lists to attribute targeting, with expert strategies and common mistakes.

By Yashasvi Saxena

Should you use LinkedIn lookalike audiences for ABM? Learn how they work, the risks for account-based campaigns, and recommended alternatives.

By Yashasvi Saxena

How to use every type of LinkedIn matched audience for ABM campaigns, with match rate tips, company vs contact list comparison, and optimization strategies.

By Emilia Korczynska

$0.15 cost per landing page click. 66x cheaper than their image ads. 12 meetings booked from cold in under two weeks. Total spend: …$391. This is probably the most mind-blowing case of thought leader ads smashing it on LinkedIn I have ever seen – and I have been running LinkedIn ABM campaigns for the last... Continue reading Winning with LinkedIn Thought Leader Ads CASE STUDY: How Valueships Scored 12 Meetings, $0.15 Cost Per LP Click, and a $2.31 CPM with TLAs

By Yashasvi Saxena

How to use LinkedIn contact targeting for ABM campaigns, with match rate expectations, upload tips, and company list vs contact list comparison.

By Yashasvi Saxena

A detailed guide to every LinkedIn audience attribute category, with ABM-specific strategies for combining company, job, and demographic criteria.

By Yashasvi Saxena

How to use LinkedIn spotlight ads for ABM campaigns, with specs, setup guide, personalization options, and cost benchmarks.

By Yashasvi Saxena

Everything you need to know about LinkedIn third-party audiences, including data partners, audience types, and recommendations for ABM campaigns.