ABM

By Emilia Korczynska

LinkedIn text ads are the most underrated ad format on the platform. Most marketers dismiss them because the click-through rates are terrible. And they are right – the CTR is terrible. But that is exactly what makes LinkedIn text ads so powerful for B2B marketers who know how to use them. At around $2 CPM,... Continue reading LinkedIn Text Ads: The Ultimate Guide + Examples

By Emilia Korczynska

Most ABM teams obsess over ad creative and targeting – then send traffic to their homepage. I know because I did the same thing for months. Our LinkedIn ads were generating solid CTRs, our target account lists were dialed in, and we had engagement data flowing through ZenABM. But conversions? Flat. The problem was never... Continue reading ABM Landing Page Examples: Real Pages That Convert Target Accounts

By Emilia Korczynska

When I wrote the first edition of this post about our Linkedin ABM strategy at Userpilot – we were 5 months after launching our first-ever ABM (Account Based Marketing) campaign, with the following results: over $900,000 in pipeline, with $8 in pipeline per $ spend. Now – in January 2026 – a full 16 months... Continue reading Running ABM on LinkedIn – The Ultimate Guide [Updated for 2026]

By Emilia Korczynska

Everyone’s talking about signal-based outbound (aka intent-based outbound) – and for good reason. After running ABM programs on LinkedIn for years, I can tell you that guessing who to contact is over. With signal-based outbound, just using 1-st party intent signals you can find in your CRM + a couple of cheap tools (Like RB2B,... Continue reading Signal-based outbound – how to use Intent Signals from your ABM Target Accounts for effective outreach

By Emilia Korczynska

Intent-based outbound or signal-based outbound are one of the top-2 biggest bets B2B marketing teams are making for 2026 – according to the survey conducted study by Kyle Poyar of Growth Unhinged and Maja Voje of Growth Strategist. And I’m not surprised. “Cold outbound” isn’t working – since outbound sales automation like Apollo, Outreach or... Continue reading Intent-based outbound – how to use intent signals for more effective sales outreach – ULTIMATE GUIDE

By Yashasvi Saxena

In this guide, I compare Recotap vs. Linklo on features, pricing and ABM fit so marketing and sales teams can quickly see which platform lines up with their motion. I also cover how ZenABM can work as a better alternative or serve as a complementary layer due to its unique features. Deanonymize LinkedIn ad engagements,... Continue reading Recotap vs. Linklo: Which is Better for ABM?

By Emilia Korczynska

LinkedIn’s Campaign Manager is great for running and optimizing ads, but it wasn’t built to run full account-based marketing (ABM) programs. ZenABM, on the other hand, is purpose-built to layer on top of your LinkedIn Ads and turn them into actionable ABM insights. It de-anonymizes your LinkedIn ad data at the company level and ties... Continue reading How is ZenABM Different from LinkedIn Campaign Manager?

By Yashasvi Saxena

Influ2 is marketed as the first person-based account-based marketing platform. It promises to target ads at specific individuals within your target accounts. That’s a bold twist on the usual account-level tactics. In theory, it sounds like ABM is finally getting personal. In practice, is Influ2 delivering substance or just repackaging what savvy marketers already do... Continue reading Influ2 for ABM: Features, Reviews, Feasibility, and Pricing

By Ian Mutuli

Looking for the best sales outreach agencies to drive the pipeline more efficiently in 2025? With B2B companies investing 2–5% of revenue into marketing, outsourcing outreach can be far more cost-effective than hiring SDRs at $90K–$130K per rep. These agencies handle everything from prospecting to booking meetings, ensuring fast response times and consistent messaging that... Continue reading Best Sales Outreach Agencies in 2025

By Ian Mutuli

Looking for the best LinkedIn ads agencies to scale your B2B pipeline? Most teams burn budget on LinkedIn without real ROI, which is why top performers pair specialist agencies with ABM intelligence tools like ZenABM to deanonymize who’s engaging, connect campaign influence to CRM revenue, and optimize spend with clarity. Below, we break down the... Continue reading Best LinkedIn Ads Agencies in 2025: Top Picks for B2B Growth

By Yashasvi Saxena

Audience penetration on LinkedIn measures how much of your target account list you actually reach. In an account-based context, it’s not just about raw impressions. It’s about reaching the right companies and multiple stakeholders within them. To truly deepen penetration, you need to combine LinkedIn ads with organic tactics and align sales and marketing. In... Continue reading How to Increase Audience Penetration on LinkedIn: Organic + Paid Tactics Playbook for B2B ABM

By Yashasvi Saxena

LinkedIn Document Ads sit in an interesting middle ground between content marketing and paid distribution. They let you promote a PDF, deck, or report directly in the LinkedIn feed so people can start consuming the asset without immediately bouncing to a landing page. That makes them useful for warming accounts, distributing expertise, and creating richer... Continue reading LinkedIn Document Ads: The Ultimate Guide with Examples