ABM

By Yashasvi Saxena

Enterprise decision-makers, budget-wielding executives, and other VIPs ignore 99% of marketing. They will not move with dry outreach or generic messaging. In this guide, I break down 6 hands-on account-based marketing tactics that top operators recommend, from using tools to nail your target account list (TAL) to what to do if you are unsure about... Continue reading 6 Hands-On ABM Marketing Tactics for 2025

By Yashasvi Saxena

Enterprise decision-makers, budget-wielding executives, and other VIPs ignore 99% of marketing. They won’t budge with dry outreach or generic messaging. In this guide, I’ll break down advanced, actionable ABM tactics for hard to reach audiences that most experts recommend. I have discusses it all: from how to use tools to nail your target account list... Continue reading ABM Tactics for Hard to Reach Audiences: The Expert Playbook

By Yashasvi Saxena

Account-based marketing has moved beyond the tired one-to-one, one-to-few, one-to-many chat. The real action is in modern ABM approaches that top B2B teams are actually using. I have discussed those advanced approaches in the article, and also how ZenABM helps you execute them on LinkedIn Let’s go! ABM Approaches: Quick Summary Intent-Based ABM: Use data... Continue reading Exploring 8 Advanced ABM Approaches

By Yashasvi Saxena

Predictive analytics for account-based marketing (ABM) is something I hear ABM pros talking about, but it isn’t mainstream yet, and so it can be your edge! And to help you ace it, I researched web and socials to bring you this ultimate guide on predictive analytics in ABM. And I’ll be focusing less on high-level... Continue reading Predictive Analytics for ABM: The Crystal Ball for B2B Marketers

By Yashasvi Saxena

LinkedIn video ads are the most sought-after and, of course, expensive too. So, here I am, having conducted extensive research and identified the best successful LinkedIn video ads examples that you can learn from for your own ABM campaigns. Also, I have discussed: Ad copywriting tips from experts, How ZenABM can support your LinkedIn ads... Continue reading LinkedIn Video Ads for ABM: The Ultimate Guide with Examples

By Yashasvi Saxena

ABM isn’t just about logging engagement numbers. The real competitive edge lies in how well your account penetration strategy reaches deep and wide across the decision-making unit of your target accounts. This becomes especially critical in enterprise deals where buying groups are sprawling (often 11 or more stakeholders are involved in the final decision). Yet... Continue reading Account Penetration Strategy: The Ultimate Guide

By Yashasvi Saxena

Account-based marketing has evolved way beyond the classic three tiers that every next LinkedIn carousel talks about. And nope, those new advanced ABM strategy types aren’t shiny buzzwords. They’re paying off! So, I went all in to document all the types that elite B2B marketers are talking about and have listed them out here (along... Continue reading 9 Account-Based Marketing (ABM) Strategy Types: Going Beyond 1:1, 1:Few, 1:Many

By Yashasvi Saxena

ABM isn’t only about engagement numbers, but also about how far and broadly the account has been penetrated. This is especially important for enterprise deals where the buying committees/DMUs can be really large (11+ decision makers at an average!). Yet, most B2B marketers seem to miss this. So, in this article, I’m going to share... Continue reading ABM Engagement Penetration Strategy: The Ultimate Guide [2025]

By Yashasvi Saxena

Account-based marketing ABM strategy focuses on pursuing high-value accounts instead of casting a wide net and praying for MQLs or SQLs your sales team calls “not warmed up enough” anyway. It is especially sensible in B2B, where ACVs are high. In this guide, with a real case study, you will learn how to design a... Continue reading Account-Based Marketing ABM Strategy: The Ultimate B2B Guide

By Yashasvi Saxena

I don’t know if my company is on the TAL of Adobe or not, but they have been showing me really personalized ads for more than 3 months now! I mean, I’m accustomed to seeing my name in marketing emails, but LinkedIn ads addressing me by my name. That’s novel. I have, in fact, taken... Continue reading 12 ABM Content Examples That Actually Make Prospects Swoon

By Yashasvi Saxena

The debate between traditional marketing and account-based marketing has long been a dilemma for businesses that want account focus without losing scale. Answer? One-to-many ABM. In this article, I will show you how to run it well. I will also walk through how ZenABM supports a One-to-many ABM strategy. Let’s go! Track LinkedIn Ad Engagement... Continue reading One-to-Many ABM: The Ultimate Guide

By Yashasvi Saxena

The debate between traditional marketing and account-based marketing has long been a dilemma for businesses seeking to adopt account-based strategies without compromising scalability. Answer? Programmatic ABM. And in this article, I’m going to guide you on how to ace it. Also, I’ll discuss how ZenABM can support your Programmatic ABM strategy. Let’s go! Track LinkedIn... Continue reading Programmatic ABM: A Deep Dive into Scalable, Precision B2B Marketing