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If you’re planning to break into account-based marketing (ABM) with a free tool, there are such tools available.
Some are completely free, while others offer free trials or free tiers with limited capabilities
Here, I have listed the top 11 free/freemium ABM tools along with a deep dive into their features, pricing, integrations and use cases.
Read on to choose your fit!
| Tool | Free‑tier highlights | Paid upgrade unlocks | Ideal SMB use case |
|---|---|---|---|
| Xtensio | Free forever for 3 “folios” (strategy docs) with basic templates & branding; real‑time collaboration. | From ≈$12 / user / mo: unlimited folios, full branding removal, team workspaces, and advanced analytics. | Visual ICP & account‑plan creation. |
| ZenABM | 2‑month free trial of Starter: LinkedIn company‑intent data, default account scoring, 1 campaign, HubSpot sync. | Starter $59 / mo; Growth $159 adds multi‑campaign dashboards, custom scoring, Salesforce sync; Pro $399 enables unlimited campaigns, Slack alerts, AI workflows. | Plug‑and‑play ABM analytics & attribution for LinkedIn‑heavy programs. |
| LinkedIn Sales Navigator | 30‑day trial of Professional: advanced account/lead filters, similar accounts discovery, lead alerts. | Pro ≈$65 / mo keeps features; Team/Enterprise add CRM sync, collaboration, and advanced reporting. | Building & researching target‑account lists. |
| Clearbit Connect | Free Gmail/Outlook sidebar; lookup verified emails & basic firmographics with daily credit cap. | Full Clearbit platform (paid) gives bulk enrichment APIs, website‑visitor deanonymization. | On‑the‑fly contact discovery inside email. |
| Hunter.io | 25 searches & 50 verifications/month; domain‑wide email discovery, Chrome extension. | From ≈$49 / mo: larger credit pools, bulk CSV/email finder, API access, and Campaigns. | Bulk contact harvesting for outbound plays. |
| Snov.io | Always‑free CRM plus limited monthly credits for email search, verification & drip campaigns. | From ≈$39 / mo: more credits, multistep automations, native integrations. | All‑in‑one prospecting & outreach hub. |
| Apollo.io | Free: 100 contact credits, 5,000 emails (250/day) with 2 active sequences, core database access. | Basic $59 / user / mo & up: thousands of credits, unlimited sequences, analytics, CRM sync. | Scaling multi‑channel outbound ABM. |
| Lusha | Starter: 5 credits/month for direct emails & phone numbers via Chrome extension. | From ≈$29 / mo: larger credit bundles, team sharing, Salesforce/HubSpot push, API. | Quick enrichment of LinkedIn prospects. |
| Mailchimp | Free for 500 contacts & 1,000 emails/month; basic templates, single‑step automations, landing pages. | Essentials/Standard raise contact limits, unlock multi‑step journeys, A/B testing, and advanced segments. | Email nurture & newsletter to target accounts. |
| Funnelytics | Free Mapping tool: unlimited drag‑and‑drop funnel maps, shareable links. | Pro ≈$750 / year: overlay analytics, templates, multi‑user collaboration. | Visual ABM campaign blueprinting. |
| Leadfeeder | Leadfeeder Lite: last 7 days of anonymous‑visitor firmographics & basic page‑view data. | Premium ≈$139 / mo: real‑time data, full history, CRM push, lead scoring & filtering. | Identifying in‑market target accounts on site. |
Xtensio provides free business operations templates, and your ABM team can use them to collaborate on ICP definition, persona mapping, value-prop mapping, etcXtensio is a collaborative business content creator that’s extremely handy in the early stages of ABM for defining your ideal customer profiles (ICPs) and target account plans. Think of it as a lightweight mix of PowerPoint and Google Docs, with templates specifically for marketing strategy deliverables.
On Xtensio’s free plan, you can create up to 3 living documents or “folios,” which is plenty to draft an Ideal Account Profile, Value Prop, and Account Plan to align your team.
The platform supports real-time team editing and basic branding even on the free tier.
Xtension has dozens of templates for personas, one-pagers, battle cards, etc., a drag-and-drop editor, shareable links with your branding, and even an activity dashboard to see updates. All for free!
You can also invite colleagues as collaborators on a folio (unlimited free “admins” on an account).
Xtensio’s paid plans start very affordably (about $12 per seat monthly for Plus) and allow unlimited folios, advanced style customization (fully remove Xtensio branding), and multiple workspaces for different projects/clients.
Higher tiers add team features like access control/permissions and an API for integrating Xtensio with other tools. For example, you can pull content or push data to your knowledge base.
Out of the box, Xtensio is more of a self-contained content hub. However, you can embed Xtensio folios on your website or intranet and export to PDF/PNG for sharing.
Use Xtensio to codify who you’re targeting and how you’ll approach them. That’s something very critical for ABM.
For a small team, create a folio for each target account’s profile and include:
The visual one-pager format keeps sales and marketing on the same page (literally) when pursuing that account.
Xtensio’s free version is often enough for a few strategic accounts; as your ABM program grows, the low-cost upgrades let you scale documentation across more accounts or allow client-facing deliverables.
ZenABM turns the data inside LinkedIn Campaign Manager and your CRM into ready-made ABM dashboards. Connect your LinkedIn Ad account and HubSpot or Salesforce, and you instantly see buyer-intent signals, account-level engagement, and pipeline influence, without wrestling with BI tools.
These are the features available in the trial:
| Plan | Post-trial Price | Key Adds |
|---|---|---|
| Starter | $59 / mo | Everything above; good for single-campaign pilots. |
| Growth | $159 / mo | Up to 3 campaigns, customizable scoring & intent logic, Salesforce sync, Slack alerts, weekly email reports. |
| Pro + AI | $399 / mo | Unlimited campaigns/clients, AI workflows (pause LinkedIn ads when an account hits “Closed-Won”, auto-trigger BDR emails), impression capping, client workspaces. |
These are the integrations available in ZenABM:
When it comes to discovering target companies and key leads, LinkedIn Sales Navigator (SN) is a powerhouse. For SMBs, the good news is that LinkedIn offers a free trial of Sales Navigator Professional, so you can kick the tires for a month.
During the trial, you get access to advanced filters like company size, industry, headcount growth, etc., and the “similar accounts” feature to help you find companies analogous to your best customers.
This is perfect for building an ABM target account list.
SN also lets you save accounts and leads, and delivers relevant lead recommendations and updates like job changes or company news.
LinkedIn Sales Navigator, in its free trial, offers you:
After the free trial, Professional is the entry plan: About $65–$80 per month paid annually, ~$779.88/year.
It gives one user unlimited searches and a few dozen InMails. Team and Enterprise plans (higher cost) allow multiple users, CRM integrations, and content sharing among team members, but note they typically only offer a free demo, not a free trial.
If you’re a scrappy startup, you might rotate team members on the free trial one at a time to extend usage, or stick with Professional for a single user, which for many small businesses is enough.
Sales Navigator can integrate with CRM systems like Salesforce and Microsoft Dynamics. These integrations can sync leads and accounts between LinkedIn and your CRM, log LinkedIn activities, and even show SN data inside the CRM interface.
LinkedIn also offers an API, but that’s mainly for enterprise use.
Another integration point: HubSpot’s ABM toolset can connect with Sales Navigator to import target account info and enable LinkedIn ad targeting from HubSpot (requires paid HubSpot).
Use Sales Navigator’s Lead Filters to zero in on the exact decision-makers at each target account (e.g., “Marketing Director at companies with 50-200 employees in healthcare”). Save those leads to get alerted when, say, they post on LinkedIn. That’s the perfect timing to engage with a like or comment (soft touchpoints!).
Also, utilize the “Similar Accounts” feature after identifying one ideal customer. This can expand your target list with lookalike companies in seconds.
For SMBs on a budget, perhaps use SN for a couple of months to build your initial target list and gather intel, then export that data (manually, since export features are limited) and decide if you need to keep the subscription continuously or just in spurts.
Identifying target accounts is half the battle. Next, you need contacts.
Clearbit Connect is a handy free tool that allows you to find email addresses directly from Gmail or Outlook.
It’s a browser extension (for Gmail) or add-in (for Outlook) that lives in your inbox sidebar. When you enter a company domain or a person’s name, Clearbit Connect searches its massive database to provide verified email addresses and, sometimes, additional information like role or social profiles.
Clearbit is very simple by design. There’s one search bar to look up people by name or company.
You often get multiple results with all emails associated with that company domain, or all people with that name, and a confidence score for each email.
It also shows basic firmographic data for the company (employee count, industry), which helps confirm you have the right entity.
Clearbit Connect is completely free, but does enforce a daily search limit (historically about 100 lookups/month for Gmail users).
Instead of a paid “Connect” plan, Clearbit’s revenue products are their enrichment APIs and platform.
If you need bulk enrichment like appending data to 1000 leads or revealing anonymous website visitors, that’s part of Clearbit’s paid offerings, not the free Connect plugin.
For most SMBs, the free plugin suffices for ad-hoc contact sourcing.
Since Connect runs in your email client, it doesn’t directly integrate with CRMs or others. However, you can easily copy-paste found emails into your CRM or into an outreach tool like Snov.io or Apollo.
Clearbit’s paid products do integrate with Salesforce and HubSpot and enrich records automatically.
But again, Connect is standalone.
One creative use: pair Clearbit Connect with Google Sheets (using a free add-on or by exporting Gmail contacts) to build a small prospect list quickly.
Imagine you have 10 target accounts and have identified 2-3 key titles at each (e.g., CIO, VP of Finance).
Use Clearbit Connect to find those people’s contact info without leaving Gmail.
This is perfect for personalized outreach. You can draft a personalized email to one of your targets, and use the Connect sidebar to fill in the address right as you compose.
For a tiny team that doesn’t want to invest in a full sales intelligence platform, Clearbit Connect fills the gap of “how do I reach John Doe at X Corp?” at no cost.
Like Clearbit, Hunter.io helps you find emails for prospects, but it’s more focused on bulk domain searches and list building, which can be useful as your ABM outreach scales.
Hunter’s free plan allows 25 email searches and 50 email verifications per month, enough to test it out. Simply input a company’s website, and Hunter returns all the emails it has for that domain, often nicely formatted with names and job titles. It boasts an index of over 200 million email addresses.
Hunter’s Domain Search is great for finding multiple contacts at a target account in one go. Say you need the CEO, CMO, and CTO emails. You’ll likely get all if they exist publicly.
Each result comes with a confidence score.
Hunter also offers an Email Verifier to validate the deliverability of any address and even a Chrome extension that works on LinkedIn. So, when viewing a company’s LinkedIn page, you can click the Hunter icon to pull associated emails.
Paid plans start around $49/month for 500 searches.
Higher tiers give thousands of searches and verifications, plus team sharing and API access.
With the API, you can integrate Hunter into your own lead tools or have it automatically populate emails in your CRM when a new account is added.
There’s also a feature called Campaigns, which is Hunter’s light email outreach system to send simple drip campaigns (available in paid tiers).
Hunter natively connects with tools like Google Sheets. There’s a Sheets add-on to find emails in bulk right from a spreadsheet.
It also integrates with Zapier, so you can do things like “when a new row is added in Sheet or a new lead in CRM, find email via Hunter and update the record.”
Let’s say your ABM strategy is to target 50 specific companies.
With Hunter, you could quickly get a list of multiple contacts per company (e.g., all emails at @acme.com).
The quality might vary, but it’s a fast way to populate an account’s buying committee.
An SMB can use the free tier to test a few domains or use a low-priced tier for a one-month blitz to gather leads.
One tactical tip: Combine Hunter’s domain search with LinkedIn. First, use LinkedIn to identify names/titles at the account, then use Hunter to get their emails en masse.
Snov.io stands out by combining lead generation tools and a CRM in one platform.
For SMBs, this is incredibly convenient. You don’t need a separate CRM subscription to manage your outreach. Snov.io’s free tier includes their CRM features at no cost (contacts, deal tracking, tasks, etc.) and lets you use their email finder, verifier, and campaign sender with certain monthly limits.
Essentially, all of Snov.io’s modules are available in the free plan with limited credits, and the CRM is free across all plans.
These are the ABM features offered by Snov.io:
Paid plans for Snov.io start around $39/month and scale up based on the number of credits. For example, the S plan might give 1,000 credits for email search & 5,000 emails/month sending.
As you pay more, you can also run more simultaneous campaigns and unlock integrations.
But importantly, the core CRM functionality remains free, meaning even if you use up your monthly email finding/sending quota, you can continue to store and manage contacts without losing data
Snov.io can integrate with other CRMs, if you prefer to use one, via native integrations and Zapier.
For instance, it has a native HubSpot integration to push leads there. It also connects with tools like Slack (notifications), and you can import/export easily via CSV.
Another integration point: Snov.io’s email sender can use your Gmail or Outlook SMTP to send emails, improving deliverability and logging sent mail in your email account.
Snov.io is excellent for a small sales/marketing team that wants one tool to do it all.
You can identify target account contacts, send them personalized email sequences, and track responses and deal status all inside Snov.io.
For example, you might create a campaign for each target account’s buying committee.
Find the CEO, CTO, and CFO’s emails, load them into Snov, and enrol them in a coordinated sequence with branching logic if someone replies.
The free plan will allow you to experiment with a few accounts; as ABM efforts pay off, upgrading will be a no-brainer since it consolidates so many functions.
Also, because Snov.io CRM is free, it’s a good starting CRM for early-stage companies not ready for HubSpot or Salesforce.
For SMBs looking to scale up ABM outreach with a richer feature set, Apollo.io is a top contender.
Apollo provides an all-in-one sales intelligence database (over 200 million contacts, similar to ZoomInfo in scope) plus engagement tools like sequences, dialer, and analytics.
Uniquely, Apollo also has CRM-like capabilities. You can manage contacts, accounts, and opportunities in it, or sync with your existing CRM.
The free plan is generous: you get 100 contact credits per month to reveal verified contact info from their database and can send up to 5,000 emails monthly through Apollo (max 250 per day) with up to 2 email sequences active.
That’s plenty for a small team to run initial campaigns.
Here are the notable features of Apollo.io:
After free, Basic ($59/user/mo) and Professional ($99/user/mo) plans expand the limits dramatically: 5,000 and 10,000 credits/month, respectively, unlimited email sequences, team collaboration, etc..
At those levels, an SMB can effectively run large-scale multi-touch campaigns. There’s also an Organization tier ($149+) for advanced needs.
Notably, Apollo offers 14-day trials for paid plans, so you can test premium features.
Apollo integrates natively with major CRMs like Salesforce, HubSpot, and Pipedrive.
CRM sync means your Apollo contact and activity data can flow into your CRM and vice versa (e.g., Apollo can enrich a lead in Salesforce automatically.
It also has a Chrome extension that overlays on LinkedIn, allowing you to push a LinkedIn profile into Apollo and get their email in one click. Apollo’s calendar integration can help book meetings directly. And of course, you can integrate via API or Zapier for custom workflows.
Apollo is best when you’re moving from a small experiment to scaling an ABM program.
For instance, a growth-stage B2B startup might use Apollo to identify all accounts fitting its ICP (say 500 mid-market companies in fintech), then filter down to the top 50 to actively pursue.
Apollo can then generate the contacts at those 50 accounts, and you can set up highly personalized sequence touches like emails referencing their company specifics, LinkedIn outreach steps, and phone calls.
The free plan will allow you to try this on a small subset.
One tactical insight: Use Apollo’s analytics. See which accounts are engaging (opens/clicks) and focus your human selling efforts there (this is ABM’s essence: prioritize high-interest accounts).
Another tip: Apollo’s integration with LinkedIn Sales Navigator (in paid plans) means your reps can see Apollo data while viewing a LinkedIn profile.
If your ABM strategy involves a lot of LinkedIn research, Lusha is a handy freemium tool to grab direct contact details. Lusha is a popular browser extension that, when you view a person’s LinkedIn profile or their company page, can show you their email, phone number, and company info.
The starter plan is free: It usually gives a handful of credits per month (e.g., 5 or so contacts) at no cost.
This is enough to test the waters or get a few critical contacts.
Lusha also has over 250,000 users, including many sales reps and recruiters.
Lusha specializes in accurate phone numbers and emails.
In ABM, phone outreach can sometimes cut through where emails do not, so having direct dials for target accounts is valuable.
The Chrome extension works on LinkedIn, Salesforce, and Gmail. It highlights any detected contacts and reveals contact info (using a credit card).
Lusha also provides a dashboard where you can search contacts by company or criteria.
Lusha’s paid plans start at ~$29/month for 50 credits (these figures can change) and go up from there.
Team plans add more credits and team management features.
Lusha also offers an API and bulk enrichment in higher tiers, which could be used to enrich a whole list of accounts at once. Essentially, paying gets you more volume; the functionality remains the same.
Natively, Lusha integrates with Salesforce, allowing you to import contacts directly into SFDC with one click (great for data hygiene).
It also integrates with HubSpot, Pipedrive, Outreach, and a few other sales/marketing platforms for seamless workflow, ensuring that those valuable phone numbers end up attached to the lead record in your system.
Additionally, you can export from Lusha or use Zapier for custom flows.
Lusha is best for on-the-spot enrichment.
Picture this: Your SDR is on LinkedIn and finds the perfect buyer at a target account, but can’t find their email or number. Click the Lusha button, use one credit, and boom – you have their work email and perhaps mobile number. Now you can not only email them, but maybe give them a call or include them in a personalized direct mail campaign if that’s part of your ABM play.
For a small business, the free tier might be enough to get the main contacts at a few high-value accounts.
Funnelytics helps you plan and visualize your ABM strategy. With Funnelytics free, you get a canvas and a library of icons to represent pages (landing page, webinar page, etc.), traffic sources (email, LinkedIn, ads), and actions.
You literally drag-and-drop and draw flow lines to map out each step of a campaign funnel.
This is incredibly useful for ABM because those campaigns often have multiple touches and channels per account, which can get complex.
Unlimited funnel mapping with the core icon library.
You can share your funnel maps read-only with others (e.g., give your client or sales team a view link).
The interface is intuitive. For example, you can place a “LinkedIn Ad” icon pointing to an “eBook Landing Page” icon, which then leads to an “Email Sequence” icon, and so on. This helps identify all needed assets and steps for your ABM play.
Upgrading to Funnelytics Pro unlocks analytics. You can embed tracking code on your website and have real data overlay on your funnel (showing drop-offs, conversion rates at each step).
It also provides premade funnel templates and collaboration (multiple users editing).
The cost for Pro is significant for a small biz (~$750/year or more), so many stick with free for planning and use other analytics tools separately.
Funnelytics itself doesn’t integrate with CRMs or such on the free version (since it’s offline planning).
On Pro, it can ingest data from your site analytics and ad platforms. For SMB use, you might simply export your funnel map as an image/PDF and include it in your strategy docs or presentations.
Before executing any ABM campaign, map it!
For example, if you plan a very personalized campaign for 10 target accounts that involves LinkedIn Ads, a direct mail gift, a custom landing page, and a sales call, plotting these in Funnelytics will clarify timing and dependencies. You can ensure no touchpoint is missed.
It’s also helpful for gaining buy-in. Show your CEO or client the game plan visually.
Mailchimp’s free plan makes it a staple for many SMBs starting out.
While not an ABM platform per se, it’s a valuable tool in an ABM toolkit for nurturing contacts at your target accounts with content and drip campaigns.
Mailchimp’s free tier (recently adjusted in 2025) includes up to 500 contacts in your audience and 1,000 email sends per month.
You get one audience (list) to work with, basic segmentation, and even a couple of single-step marketing automation features (like a welcome email or an abandoned cart email for e-commerce.
Also, Mailchimp offers pretty robust email analytics, even on free: open rates, click rates, and basic reporting on each campaign are included, which helps you gauge engagement from your target accounts.
These are the core features of Mailchimp:
Mailchimp’s Essentials and Standard plans raise the contact limit and add powerful features like multi-step customer journeys (automation), A/B testing, and advanced segmentation.
However, note that as of June 2025, certain automation features were removed from free, meaning if you want to set up a multi-email nurture sequence, you’d need at least the Essentials plan.
Standard (around $14-20/mo for 500 contacts) offers behavioral targeting and send-time optimization, which could be useful for ABM when timing and relevance are key.
The top tier, Premium, is overkill for most SMBs.
Mailchimp has a vast integration ecosystem. It connects with CRMs like Salesforce (sync contacts and campaign activity) and HubSpot, ecommerce platforms like Shopify and WooCommerce (for tying purchase data into campaigns), and of course Zapier for anything else.
For ABM, one interesting integration is with Clearbit: You can use Clearbit’s data to enrich Mailchimp contacts or even trigger emails when a target account’s lead does something though those might require paid plans or third-party tools.
Use Mailchimp to stay on the radar of your target accounts with valuable content.
For example, create a segment or tag for contacts who belong to your list of target companies.
Send a monthly “insights newsletter” that is relevant to their industry challenges. Light personalization, like custom intro paragraphs for each industry, can be done by duplicating the email and adjusting content for sub-segments).
Track the opens and clicks: If someone at a target account consistently interacts, that’s a signal to have sales follow up one-to-one.
Additionally, Mailchimp can be used for account-specific campaigns. Let’s say you’re doing an event or webinar specifically for one large prospect. Then you can create a personalized invite and follow-up series in Mailchimp.
Leadfeeder reveals which companies are visiting your website, even if those visitors never fill out a form.
Leadfeeder does this by analyzing Google Analytics data and matching visitor IP addresses with a database of company IPs.
The result: you get a daily feed of businesses that came to your site, how they found you, and what pages they looked at.
Leadfeeder’s free version (Leadfeeder Lite) is limited to the last 7 days of data and only shows a capped number of leads. It’s enough to get a taste: You’ll see recent companies and some engagement info.
The Premium version (paid) updates in near real-time and provides full details with no date limit, so you can see all visitors and track accounts over time. The paid tier also scores leads and allows filtering (e.g., “show me tech companies from California that visited the pricing page”).
For each identified company, Leadfeeder shows firmographics (size, industry) and the “behaviour”, i.e., which pages were visited, in what order, and from what source.
This can signal intent: e.g., a target account visiting your product pricing and case study pages likely has purchase intent.
Leadfeeder also tries to provide contact suggestions, like people at that company in relevant roles, pulled from LinkedIn for outreach.
One of Leadfeeder’s strengths is integration.
It connects with major CRMs like HubSpot, Pipedrive, Salesforce, and others.
You can set it up so that when a high-value account visits the site, a lead or task is automatically created in your CRM for follow-up.
It also integrates with email marketing like Mailchimp to attribute visits to known contacts if possible.
Additionally, you can connect it with Slack or email to get alerts.
Let’s say you sent out a personalized email to a target account, and a day later, Leadfeeder shows someone from that company is browsing your site. That’s a cue to reach back out while your brand is fresh in their mind (“Hi, I noticed you were checking out our case studies – any questions I can answer?”).
Even without prior outreach, if a target account is sniffing around your site, you can prioritize them. The free Leadfeeder Lite will at least tell you if some target accounts have visited recently.
ABM no longer demands an enterprise budget. These 11 tools give every SMB a low‑risk entry point—some free forever, others freemium.
Start with the features that plug your biggest gap, prove results, then scale on paid tiers as revenue follows. Pick one, run a pilot, and move your best‑fit accounts another step closer to “closed‑won.”
And if you run a LinkedIn-heavy ABM program, try ZenABM’s free trial now or book a demo.
