©2026 ZenABM - All Rights Reserved.
Looking for Fibbler alternatives for your LinkedIn ads or ABM program? Fibbler is a LinkedIn ads tool used to deanonymize company-level ad engagements and push raw engagement data to your CRM.
However, many LinkedIn-first ABM teams look for alternatives because they need account-level engagement signals, buyer intent, ABM campaign objects, and revenue attribution tied to pipeline – not just raw impressions and clicks. In this guide, I’ll cover the 8 most effective Fibbler alternatives for 2026 for teams running ABM on LinkedIn – and help you choose the best-fit option based on your requirements.
| Tool | Category | Starting Price | Core Strength | Best For |
|---|---|---|---|---|
| ZenABM | Measurement + Intent (LinkedIn-first ABM) | $59/mo |
|
LinkedIn-first ABM teams needing actionable account insights |
| Dreamdata | Multi-channel Attribution | Custom pricing | Cross-channel revenue attribution and customer journey tracking | B2B teams needing multi-touch attribution across all channels |
| 6sense | Enterprise ABM Platform | $50K+/year | AI-powered intent data and account orchestration at scale | Enterprise teams with large budgets and complex ABM needs |
| Demandbase | ABM Platform + Advertising | Custom pricing | Integrated ABM platform with advertising execution | Mid-market to enterprise teams wanting all-in-one ABM |
| Terminus | ABM Platform | Custom pricing | Multi-channel ABM campaigns and advertising | Teams running ABM across LinkedIn, display, and email |
| Factors.ai | Attribution + Analytics | $999/mo | Account journey analytics and attribution modeling | Growth teams needing detailed funnel analytics |
| HubSpot Marketing Hub | Marketing Automation + Attribution | $800/mo (Professional) | All-in-one marketing platform with built-in attribution | Teams already using HubSpot CRM |
| Ruler Analytics | Marketing Attribution | £199/mo | Call tracking and closed-loop attribution | Teams with phone-heavy sales motions |
| Your Situation | Recommended Tool | Why |
|---|---|---|
| You need better account-level engagement visibility for LinkedIn ABM | ZenABM | Turns LinkedIn engagement into account lists sales can use with intent and scoring |
| You need buyer intent (what accounts care about, not just clicks) | ZenABM or 6sense | Surfaces intent themes and engagement signals for personalization |
| You need ABM dashboards + revenue attribution tied to pipeline | ZenABM or Dreamdata | Connects ABM initiatives to pipeline and revenue |
| You need account scoring to prioritize “hottest accounts” | ZenABM or Demandbase | Ranks accounts by readiness and momentum |
| You need CRM activation (assign owners, sequences, tasks) | ZenABM or HubSpot | Pushes signals into CRM properties and triggers workflows |
| You need cross-channel attribution beyond LinkedIn | Dreamdata or Factors.ai | Multi-touch attribution across all marketing channels |
Most “Fibbler alternatives” lists mix totally different categories and give random recommendations. If your goal is LinkedIn ABM, evaluate alternatives using these 6 criteria: (1) Account-level engagement insights (paid + organic, drill-down by campaign/creative/persona, 7/30/90-day windows), (2) Buyer intent detection (first-party intent from your messaging, taggable by themes), (3) ABM dashboards & revenue attribution (by ABM initiative not just campaign, de-duplicated deals, pipeline per $), (4) Account scoring (configurable, explainable, with “hottest accounts” views), (5) CRM sync (bi-directional, writes processed insights as properties, enables workflow triggers), and (6) Webhooks & integrations (for Slack, Clay, outbound tools).
Best for: LinkedIn-first ABM teams who want account-level engagement + intent + scoring + CRM activation + ABM dashboards without enterprise bloat. 
| ABM Criteria | Fibbler | ZenABM |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | Raw data only (impressions, engagements, clicks in 7/30/90 days). No company pages. Slower load times with large data volumes. | Raw data PLUS processed data (campaign stage, engagement score, intent). Detailed company pages with campaign engagement lists and touchpoint timelines. Instant load times. |
| 2) Account-level buyer’s intent | No intent detection. Only raw engagement metrics. | First-party intent based on campaign engagement themes. Tag campaigns by intent (security, ROI, integrations). Intent pushed to CRM as properties. |
| 3) ABM dashboards + revenue attribution + AI analysis |
Basic revenue attribution (total influenced pipeline/revenue + deals). No ABM segmentation. Duplicate revenue attribution across campaigns. Limited reporting. No AI capabilities. |
Detailed ABM dashboards (ROAS, pipeline per $, funnel progression per ABM campaign, deals, deals per ABM campaign). De-duplicated revenue attribution. ABM campaign objects for grouping LinkedIn campaigns. Zena AI – AI chatbot that answers all your questions about your top engaged accounts, campaings, ad spend and LinkedIn ads performance. |
| 4) Account scoring + hottest accounts | No account scoring. Manual analysis required. | Configurable account scoring based on LinkedIn engagement + CRM signals. “Surging accounts” and top movers views. Explainable scoring. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce integration. Pushes only raw engagement data. Requires complex workflows to act on data. | Bi-directional HubSpot/Salesforce sync. Pushes both raw and processed data (score, stage, intent). Enables instant workflow triggers. |
|
6) Webhooks + integrations |
Webhooks available. Only raw data can be sent. | Webhooks for Clay, Attio, Pipedrive, Slack. Can send processed data (intent, stage, score) for advanced automation. |
Fibbler: 
ZenABM: 
Fibbler:
ZenABM:
Fibbler:
ZenABM:
Fibbler:
ZenABM:
ZenABM is the clear winner on AI because it includes ZenaAI – your LinkedIn ABM Ads Analyst.
Instead of exporting Campaign Manager CSVs, building pivots, and guessing what changed, you can ask Zena questions in plain English like: “Which target accounts are heating up this week?”, “What’s my pipeline per $ by ABM campaign?”, “Which message theme drove the most ‘Interested’ stage movement?”, or “Which job titles are engaging with our ads the most?”
ZenaAI can analyze both raw LinkedIn engagement data (impressions, clicks, engagements) and ZenABM’s ABM-processed signals (intent themes, account funnel stages, engagement scores, deal influence) to give exec-ready summaries, account lists for sales follow-up, and actionable recommendations – without spreadsheets.
Fibbler doesn’t offer an AI layer (as of Jan 2026), so any “analysis” still lives in manual reporting or whatever workflows you build yourself.
Fibbler:
ZenABM:
Fibbler: Starts at $89/month, up to $159/month for agency plan (2 seats) ZenABM: FREE plan available (from February 2026) including raw company-level engagements per ABM campaign pushed to CRM. Paid plans start at $59/month, up to $499/month for agency plan (3 client seats + $199 per additional seat). 37-day free trial with full functionality.
Best for: B2B companies needing comprehensive multi-touch attribution across LinkedIn, Google Ads, organic, email, and other channels. Dreamdata is a B2B revenue attribution platform that tracks the complete customer journey across all marketing channels. Unlike Fibbler’s LinkedIn-only focus, Dreamdata connects data from ads, website, email, CRM, and product usage to show how accounts move from awareness to closed-won. It’s built for teams that need to understand which combination of touchpoints drives revenue, not just LinkedIn ad performance in isolation.
| ABM Criteria | Fibbler | Dreamdata |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. Raw data (impressions, engagements, clicks). | Multi-channel engagement tracking (LinkedIn, Google, organic, email, web). Account journey timelines across all touchpoints. |
| 2) Account-level buyer’s intent | No intent detection. | Content engagement intent signals across channels. Shows which topics/pages accounts engage with. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn-only attribution. Duplicate revenue counting. | Multi-touch attribution models (first-touch, last-touch, linear, time-decay, custom). Revenue attribution across all channels. |
| 4) Account scoring + hottest accounts | No account scoring. | Account engagement scoring based on multi-channel activity. Identifies high-intent accounts. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | HubSpot, Salesforce, and other CRM integrations. Attribution data synced back to CRM. |
| 6) Webhooks + integrations | Webhooks available. Raw data only. | Wide range of integrations (ads platforms, analytics, CRM, data warehouses). |
Fibbler: LinkedIn paid ads engagement only (impressions, clicks, engagements). No organic or cross-channel tracking. Cannot see how LinkedIn fits into the broader buyer journey. Dreamdata: Tracks account engagement across all channels — LinkedIn ads, Google Ads, organic search, email campaigns, website visits, content downloads. Shows complete customer journey from first touch to close. Visualizes how LinkedIn ads work together with other channels (e.g., account saw LinkedIn ad → visited website via organic → downloaded content → attended webinar → converted). Critical for understanding true channel contribution beyond last-click attribution.
Fibbler: No built-in account scoring. Requires manual CRM workflows. Dreamdata: Account engagement scoring based on multi-channel activity. Identifies accounts showing buying signals across multiple touchpoints.
Fibbler: LinkedIn-only attribution. Basic influenced pipeline reporting with duplicate revenue counting. Dreamdata: Multi-touch attribution across all channels with multiple attribution models (first-touch, last-touch, linear, time-decay, custom). Revenue attribution tied to specific campaigns and touchpoints. Account journey visualization showing path to purchase.
Fibbler: No intent signals. Only raw LinkedIn engagement metrics. Dreamdata: Content engagement intent based on which pages, resources, and topics accounts interact with across channels. Identifies topic-based intent signals.
Fibbler: HubSpot and Salesforce integrations. Pushes raw LinkedIn engagement data only. Dreamdata: Integrates with HubSpot, Salesforce, and other CRMs. Syncs attribution data, journey data, and engagement scores back to CRM. Connects to data warehouses for advanced analytics.
Dreamdata: Custom pricing based on company size and data volume. Typically starts around $3,000+/month for mid-market companies.
Best for: Enterprise teams with large budgets ($50K+/year) needing AI-powered intent data, account orchestration, and integrated advertising at scale. 6sense is an enterprise ABM platform that uses AI to identify accounts showing buying intent across the web—even before they engage with your ads or website. Unlike Fibbler’s first-party LinkedIn engagement data, 6sense uses third-party intent signals (research activity, content consumption, competitor analysis) to predict which accounts are “in-market” and at which buying stage. It’s a full ABM orchestration platform with advertising execution built in, designed for large enterprises running sophisticated multi-channel ABM programs with dedicated ops teams.
| ABM Criteria | Fibbler | 6sense |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. Raw engagement data. | Multi-channel engagement tracking + third-party intent signals. Anonymous website visitor identification. |
| 2) Account-level buyer’s intent | No intent detection. | AI-powered intent modeling using third-party data (research activity, content consumption across web). Intent scored by buying stage. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. | Enterprise ABM dashboards with pipeline influence, velocity, and account progression. Multi-touch attribution across channels. |
| 4) Account scoring + hottest accounts | No account scoring. | AI-powered predictive account scoring. Identifies accounts in “buying stage” based on intent signals. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | Deep CRM integration (Salesforce, HubSpot). Orchestrates workflows across marketing and sales. Account-based journey automation. |
| 6) Webhooks + integrations | Webhooks available. | Extensive integrations with ad platforms, MAP, CRM, sales engagement tools. Built-in advertising execution (6sense Display). |
Fibbler: LinkedIn paid ads engagement only. 6sense: Multi-channel engagement tracking plus third-party intent data from research activity across the web. Anonymous website visitor identification at company level. Shows which accounts are researching your category even before they engage.
Fibbler: No account scoring. 6sense: AI-powered predictive account scoring using intent signals, engagement data, and firmographic fit. Identifies accounts in different buying stages (Awareness, Consideration, Decision, Purchase).
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. 6sense: Enterprise-grade ABM dashboards showing pipeline influence, deal velocity, and account progression by buying stage. Multi-touch attribution across all channels. Revenue waterfall analysis.
Fibbler: No intent detection. 6sense: AI-powered intent modeling using third-party data from content consumption, research activity, and competitor analysis across the web. Intent scored by keywords and topics. Buying stage classification.
Fibbler: HubSpot/Salesforce integration. Raw LinkedIn data only. 6sense: Deep integration with Salesforce, HubSpot, Marketo, Pardot, and sales engagement platforms. Orchestrates account-based campaigns and workflows. Includes advertising execution (6sense Display for programmatic ads).
6sense: Starts at $50K+/year. Enterprise pricing typically $100K-$300K+/year depending on account volume and features.
Best for: Mid-market to enterprise teams wanting an all-in-one ABM platform with advertising execution, engagement tracking, and sales intelligence. Demandbase is an ABM platform that combines account intelligence, advertising execution, and sales engagement in one system. Unlike Fibbler which only tracks LinkedIn ad engagement, Demandbase lets you run ads (LinkedIn + display), track anonymous website visitors, score accounts, and trigger sales workflows—all from one platform. It’s designed for companies that want to consolidate their ABM stack rather than integrate point solutions. Demandbase One Advertising lets you execute LinkedIn and display campaigns directly in the platform while tracking account-level engagement across all touchpoints.
| ABM Criteria | Fibbler | Demandbase |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. | Multi-channel engagement (LinkedIn, display, website, email). Anonymous visitor identification. Account engagement timeline. |
| 2) Account-level buyer’s intent | No intent detection. | Intent data from website behavior, content engagement, and third-party sources. Intent topics and keywords. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. | ABM dashboards with pipeline influence, account engagement trends, and revenue attribution. Multi-touch attribution models. |
| 4) Account scoring + hottest accounts | No account scoring. | Account engagement scoring and buying stage classification. “Surging accounts” identification. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | Deep CRM integration (Salesforce, HubSpot, others). Sales intelligence alerts. Workflow automation. |
| 6) Webhooks + integrations | Webhooks available. | Extensive integrations. Includes advertising execution (Demandbase One Advertising for display and LinkedIn). |
Fibbler: LinkedIn paid ads only. Raw engagement metrics. Demandbase: Multi-channel engagement tracking (LinkedIn, display ads, website, email). Anonymous website visitor identification. Complete account engagement timeline showing all touchpoints.
Fibbler: No account scoring. Demandbase: Account engagement scoring based on website activity, ad engagement, and content consumption. Buying stage classification. “Surging accounts” alerts for rapid engagement increases.
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. Demandbase: Comprehensive ABM dashboards showing pipeline influence, account engagement trends, and revenue by segment. Multi-touch attribution across all channels.
Fibbler: No intent detection. Demandbase: Intent data from website behavior (pages viewed, time on site, return visits), content engagement, and optional third-party intent sources. Intent categorized by topics and keywords.
Fibbler: HubSpot/Salesforce integration. Raw data only. Demandbase: Deep integration with Salesforce, HubSpot, Marketo, and sales engagement tools. Real-time sales alerts for high-intent accounts. Includes advertising execution platform (Demandbase One Advertising).
Demandbase: Custom pricing. Typically starts around $30K+/year for mid-market companies. Can reach $100K+/year for enterprise deployments.
Best for: Teams running ABM across multiple channels (LinkedIn, display, email, chat) and needing integrated campaign execution. Terminus is an ABM platform that orchestrates campaigns across LinkedIn, display ads, email, and chat from one system. Unlike Fibbler which only measures LinkedIn engagement, Terminus lets you execute and measure coordinated multi-channel ABM campaigns—showing which accounts engaged across LinkedIn ads, saw display ads on other sites, opened emails, and chatted with your team. It’s designed for companies running sophisticated ABM plays where the same target accounts need to be reached across multiple touchpoints simultaneously. Terminus includes advertising execution, account-based chat (chatbots that personalize based on account), and email sequencing—making it a true ABM orchestration platform, not just an analytics tool.
| ABM Criteria | Fibbler | Terminus |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. | Multi-channel engagement (LinkedIn, display, email, chat, website). Account engagement dashboard. |
| 2) Account-level buyer’s intent | No intent detection. | First-party intent from website behavior and campaign engagement. Intent topics based on content consumed. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. | ABM program dashboards with pipeline influence and multi-touch attribution across channels. |
| 4) Account scoring + hottest accounts | No account scoring. | Account engagement scoring based on multi-channel activity. Hot account identification. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | Salesforce, HubSpot integration. Account-based chat and email playbooks. Workflow orchestration. |
| 6) Webhooks + integrations | Webhooks available. | Integrates with major ad platforms, CRMs, and MAPs. Includes advertising execution across LinkedIn and display. |
Fibbler: LinkedIn paid ads only. Raw engagement data. Terminus: Multi-channel engagement tracking across LinkedIn, display ads, email, chat, and website. Account engagement timeline showing all touchpoints across channels.
Fibbler: No account scoring. Terminus: Account engagement scoring based on multi-channel activity. Identifies hot accounts showing buying signals across channels.
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. Terminus: ABM program dashboards showing pipeline influence, engagement trends, and revenue attribution across all channels. Multi-touch attribution models.
Fibbler: No intent detection. Terminus: First-party intent based on website behavior (page views, content downloads, time on site) and campaign engagement patterns. Intent categorized by topics.
Fibbler: HubSpot/Salesforce integration. Raw data only. Terminus: Integration with Salesforce, HubSpot, Marketo, and other MAPs. Account-based chat and email capabilities. Includes advertising execution platform for LinkedIn and display.
Terminus: Custom pricing. Typically starts around $20K+/year for mid-market companies.
Best for: Growth teams needing detailed account journey analytics, funnel attribution, and product-led growth insights. Factors.ai is a B2B marketing analytics platform focused on account journey visualization and multi-touch attribution. Unlike Fibbler’s raw LinkedIn engagement data, Factors.ai shows you the complete path accounts take from first touch to conversion—across LinkedIn, Google, organic, website, and product usage. It’s particularly strong for product-led growth companies that need to understand how marketing touches influence product signups, trials, and expansions. Factors.ai excels at funnel analytics, showing exactly where accounts drop off and which content/campaigns drive progression through each stage.
| ABM Criteria | Fibbler | Factors.ai |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. | Multi-channel engagement tracking (LinkedIn, Google, organic, website). Account journey visualization. |
| 2) Account-level buyer’s intent | No intent detection. | Intent signals from website behavior, content engagement, and product usage (for PLG companies). |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. | Detailed funnel analytics with multi-touch attribution. Revenue attribution by channel, campaign, and content. |
| 4) Account scoring + hottest accounts | No account scoring. | Account engagement scoring based on website activity, ad engagement, and product signals. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | HubSpot, Salesforce, and other CRM integrations. Attribution data synced to CRM. |
| 6) Webhooks + integrations | Webhooks available. | Integrations with ad platforms, analytics tools, CRMs, and data warehouses. |
Fibbler: LinkedIn paid ads only. Raw engagement metrics. Factors.ai: Multi-channel engagement tracking across LinkedIn, Google Ads, organic search, website visits, and product usage. Account journey visualization showing complete path from awareness to conversion.
Fibbler: No account scoring. Factors.ai: Account engagement scoring based on website activity, ad engagement, content consumption, and product signals (for PLG companies).
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. Factors.ai: Detailed funnel analytics showing drop-off points and conversion paths. Multi-touch attribution across all channels. Revenue attributed by channel, campaign, content asset, and touchpoint.
Fibbler: No intent detection. Factors.ai: Intent signals from website behavior (pages viewed, time on site, return frequency), content engagement, and product usage patterns (for PLG companies).
Fibbler: HubSpot/Salesforce integration. Raw data only. Factors.ai: Integration with HubSpot, Salesforce, and other CRMs. Attribution data and engagement scores synced to CRM. Connects to data warehouses for advanced analytics.
Factors.ai: Starts at $999/month for growth plan. Custom pricing for enterprise.
Best for: Teams already using HubSpot CRM who want built-in marketing automation, email, ads management, and attribution in one platform. HubSpot Marketing Hub is an all-in-one marketing platform that includes email, landing pages, forms, workflows, ads management, and attribution reporting. Unlike Fibbler which requires a separate CRM integration, HubSpot Marketing Hub and HubSpot CRM are the same platform—meaning attribution data, engagement signals, and revenue reporting are natively connected with zero integration work. If you’re already paying for HubSpot CRM, adding Marketing Hub gives you multi-touch attribution across LinkedIn, Google, Facebook, email, and website without buying another tool. However, advanced ABM features (target account lists, account-based dashboards) are locked behind the expensive Enterprise tier ($3,600/month).
| ABM Criteria | Fibbler | HubSpot Marketing Hub |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. | Multi-channel engagement (LinkedIn, Google, Facebook, email, website, forms). Company insights dashboard. |
| 2) Account-level buyer’s intent | No intent detection. | Intent signals from website behavior, email engagement, content downloads, and form submissions. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. | Multi-touch revenue attribution with customizable attribution models. Campaign influence reporting. |
| 4) Account scoring + hottest accounts | No account scoring. | Customizable company scoring based on engagement, firmographics, and fit. Predictive lead scoring (Enterprise tier). |
| 5) CRM sync + follow-up workflows | HubSpot integration. Raw data only. | Native CRM integration (same platform). Advanced workflow automation. ABM tools included in Enterprise tier. |
| 6) Webhooks + integrations | Webhooks available. | Extensive app marketplace with 1,000+ integrations. Webhooks and API access. |
Fibbler: LinkedIn paid ads only. Raw engagement data. HubSpot: Multi-channel engagement tracking across LinkedIn, Google, Facebook, email, website, forms, and content. Company insights showing all touchpoints and interactions.
Fibbler: No account scoring. HubSpot: Customizable company scoring based on engagement activity, firmographic data, and fit criteria. Predictive lead scoring (Enterprise tier) using AI to identify best-fit accounts.
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. HubSpot: Multi-touch revenue attribution with customizable attribution models (first-touch, last-touch, linear, time-decay, custom). Campaign influence reporting showing which channels and assets contributed to revenue.
Fibbler: No intent detection. HubSpot: Intent signals from website page views, email engagement, content downloads, form submissions, and chat interactions. Behavior-based segmentation.
Fibbler: HubSpot integration. Pushes raw LinkedIn data only. HubSpot: Native CRM integration (same platform). Advanced workflow automation for lead routing, nurturing, and sales handoff. ABM tools (account lists, target account dashboards) included in Enterprise tier.
HubSpot Marketing Hub: Starter: $20/month, Professional: $800/month, Enterprise: $3,600/month. Attribution reporting requires Professional or higher.
| ABM Criteria | Fibbler | DemandSense |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. Raw data. | Multi-channel engagement (LinkedIn, website, email, content) + AI-powered “engagement score” that predicts buying likelihood. |
| 2) Account-level buyer’s intent | No intent detection. | AI-powered intent detection from website behavior, content engagement, technographic signals, and job changes. Prescriptive “next best action” recommendations. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. Duplicate revenue counting. | ABM dashboards with pipeline influence, account progression, and multi-touch attribution. AI-powered pipeline predictions. |
| 4) Account scoring + hottest accounts | No account scoring. | AI-powered account scoring combining fit, intent, and engagement. “Hot accounts” alerts with recommended actions. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | Deep CRM integration (Salesforce, HubSpot). AI-triggered workflows and automated playbook execution. |
| 6) Webhooks + integrations | Webhooks available. Raw data only. | Integrations with major MAPs, CRMs, and ad platforms. AI recommendations sent via Slack, email, or in-app. |
Fibbler: LinkedIn paid ads only. Raw metrics (impressions, clicks, engagements). No AI analysis or recommendations.
DemandSense: Multi-channel engagement tracking (LinkedIn, website, email, content downloads) with AI-powered analysis that identifies patterns and predicts buying readiness. Shows not just what happened, but what it means and what to do next.
Fibbler: No account scoring.
DemandSense: AI-powered account scoring that combines firmographic fit, intent signals, and engagement patterns. Predictive scoring forecasts which accounts are most likely to convert in next 30/60/90 days. “Surging accounts” alerts when engagement velocity increases.
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. No predictive analytics.
DemandSense: ABM dashboards with pipeline influence, account progression through buying stages, and multi-touch attribution. AI-powered pipeline forecasting predicts which accounts will close and when. Revenue attribution across all channels.
Fibbler: No intent detection. Only raw engagement metrics.
DemandSense: AI-powered intent detection combining first-party signals (website, content, email) with third-party signals (technographics, job changes, funding events). Prescriptive recommendations: “Account shows high intent for security features—recommend security-focused demo.”
Fibbler: HubSpot/Salesforce integration. Pushes raw LinkedIn data only.
DemandSense: Deep integration with Salesforce, HubSpot, Marketo, Pardot. AI-triggered workflows automatically execute playbooks (create tasks, send emails, update stages) based on account behavior. Real-time Slack alerts for high-intent accounts.
DemandSense: Custom pricing. Typically starts around $15K-$25K/year for mid-market companies.
Best for: Teams wanting to retarget engaged accounts with personalized ads and content across multiple channels (LinkedIn, display, email).
Recotap is an account-based retargeting platform that helps you re-engage accounts that showed interest but didn’t convert. Unlike Fibbler which only tracks LinkedIn ad engagement, Recotap identifies accounts that visited your website, engaged with content, or interacted with your ads—then automatically retargets them with personalized messaging across LinkedIn, display networks, and email. It’s designed for teams that want to close the loop on “dark funnel” engagement by bringing warm accounts back into active conversations. Recotap excels at account-based retargeting orchestration: if an account from your target list visits your pricing page but doesn’t convert, Recotap can automatically show them a personalized LinkedIn ad highlighting ROI, send a personalized email from their account owner, and display retargeting ads when they browse industry sites.
| ABM Criteria | Fibbler | Recotap |
|---|---|---|
| 1) Account-level engagement insights (paid + organic) | LinkedIn paid ads only. Raw data. | Multi-channel engagement tracking (LinkedIn, display, website, email). Anonymous website visitor identification. Retargeting audience creation. |
| 2) Account-level buyer’s intent | No intent detection. | Intent signals from website page views, content downloads, ad engagement, and email opens. Identifies “warm but not converted” accounts. |
| 3) ABM dashboards + revenue attribution | Basic LinkedIn attribution only. Duplicate revenue counting. | Retargeting campaign dashboards showing re-engagement rates, pipeline influence from retargeting, and conversion lift from personalized ads. |
| 4) Account scoring + hottest accounts | No account scoring. | Engagement scoring based on website behavior, ad interactions, and email engagement. “Re-engagement priority” scoring for retargeting. |
| 5) CRM sync + follow-up workflows | HubSpot/Salesforce. Raw data only. | HubSpot, Salesforce, and MAP integrations. Automated retargeting workflows triggered by CRM stage changes or engagement drops. |
| 6) Webhooks + integrations | Webhooks available. Raw data only. | Integrations with LinkedIn Ads, Google Display Network, email platforms, and ad networks. Retargeting pixel for website tracking. |
Fibbler: LinkedIn paid ads engagement only. No website tracking or retargeting capabilities.
Recotap: Tracks engagement across LinkedIn ads, display ads, website visits, content downloads, and email. Identifies anonymous website visitors at company level and creates retargeting audiences automatically. Shows which accounts are “warm but stalled” (engaged but didn’t convert) and need re-engagement.
Fibbler: No account scoring.
Recotap: Engagement scoring based on website behavior (pages viewed, time on site, return visits), ad interactions, and email engagement. “Re-engagement priority score” identifies accounts most likely to convert with retargeting. Scores drop-off accounts that need nurturing.
Fibbler: Basic LinkedIn attribution with duplicate revenue counting. No retargeting metrics.
Recotap: Retargeting campaign dashboards showing re-engagement rates (how many accounts came back after retargeting), conversion lift from personalized ads vs. generic ads, and pipeline influenced by retargeting campaigns. Multi-touch attribution showing retargeting’s role in the buying journey.
Fibbler: No intent detection. Only raw LinkedIn engagement metrics.
Recotap: Intent signals from website behavior (pricing page visits, feature comparisons, case study downloads), ad engagement patterns, and email interaction. Identifies “warm intent” (engaged but not ready) vs. “hot intent” (ready to buy). Triggers retargeting based on intent level.
Fibbler: HubSpot/Salesforce integration. Pushes raw LinkedIn data only.
Recotap: Integration with HubSpot, Salesforce, Marketo, and email platforms. Automated retargeting workflows: when account moves to “Closed-Lost” in CRM, trigger 90-day nurture campaign with personalized retargeting ads. Syncs retargeting engagement back to CRM as activity.
Recotap: Custom pricing. Typically starts around $10K-$20K/year depending on ad spend and account volume.
The best Fibbler alternative depends on your specific ABM needs, budget, and channel mix:
For teams running LinkedIn-first ABM who want best-of-breed tools:
LinkedIn ABM analytics tools (like ZenABM) focus specifically on LinkedIn ad engagement at the account level — showing which companies engaged with which campaigns, intent signals, account scoring, and LinkedIn-specific ABM metrics. Attribution software (like Dreamdata, Factors.ai) tracks multi-channel customer journeys and attributes revenue across all touchpoints (LinkedIn, Google, email, organic, etc.). If LinkedIn is your primary ABM channel, use LinkedIn ABM analytics. If you need to understand cross-channel attribution, use attribution software.
Account-level engagement tracking shows you which companies are engaging with your ads (impressions, clicks, engagements), even if they haven’t converted yet. This is critical for ABM because it helps you identify interested accounts for sales outreach, personalize follow-up, and measure early-stage engagement. Conversion tracking only shows you leads/deals that converted, missing all the “dark funnel” engagement. For ABM, you need account-level engagement tracking.
The best approach is to use a tool that pushes processed data (account score, intent, stage) directly to your CRM as company properties. Tools like ZenABM do this automatically — writing “Engagement Score,” “ABM Stage,” and “Intent” to HubSpot/Salesforce company records. This enables simple workflow triggers like “If ABM Stage = Interested AND Intent = Security, assign to security-focused BDR.” Tools that only push raw data (impressions/clicks) require complex CRM workflows to translate raw metrics into actionable signals.
Yes, but there’s significant overlap. Both tools deanonymize LinkedIn ad engagements at the company level and push data to your CRM. The main difference: Fibbler provides raw data only (impressions, clicks, engagements), while ZenABM provides raw data PLUS processed ABM insights (account scoring, intent, ABM campaign stages, de-duplicated revenue attribution). Most teams running ABM find ZenABM alone is sufficient. You might use both if you want Fibbler’s organic page engagement tracking + ZenABM’s ABM analytics, but this creates redundant paid ad tracking.
Day 1: Define your requirements using the 6 ABM criteria (account engagement, intent, ABM dashboards, scoring, CRM sync, integrations). Write down which features are must-haves vs nice-to-haves.
Day 2: Sign up for free trials of your shortlist (ZenABM: 37 days free, most others: 14-30 days). Connect your LinkedIn Ads account and CRM. Import one ABM campaign’s worth of data.
Day 3: Test these workflows: (1) Can you identify hot accounts easily? (2) Can you see which campaigns they engaged with and why they’re hot (intent)? (3) Can you export/push these accounts to your CRM or outbound tools? (4) Are the dashboards exec-ready for reporting? Pick the tool where all 4 workflows are easy.
