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Recotap markets itself as a “LinkedIn-first” Account-Based Marketing platform built to help B2B marketers identify, engage, and convert high-value accounts with precision.
In this article, I’ll show you all the ABM features that Recotap brings to the table, help you decide if it’s actually the right fit, and suggest another alternative (ZenABM).
Let’s get started!
In case you want it short:
Recotap presents an all-in-one ABM toolkit that spans data, ads, web content, and analytics.
Its core features include:
Recotap unifies data from your CRM, marketing automation, website, and third-party intent sources to create a single view of each target account.
In practice, this means it pulls in signals like website visits, ad clicks, intent data (e.g. Bombora, G2, TrustRadius), and CRM info, then uses them to segment and score accounts.
The goal is to understand each account’s buying stage and target ads only to the right companies at the right time.
The platform emphasizes dynamic segments and AI-driven scoring.
You can define segments based on firmographics, intent level, engagement, ICP fit, etc., and Recotap will auto-refresh these lists as data updates.
This saves marketers from manually updating target account lists.
Recotap’s AI also attempts to predict journey stages (a feature in the Growth plan) to tell you whether an account is early-stage, engaged, or ready for sales.
As a LinkedIn Marketing Partner, Recotap is heavily geared towards LinkedIn Ads management.
It enables account-based ad campaigns on LinkedIn with some unique twists.
One marquee capability is ad personalization at scale.
Marketers can purportedly launch hyper-personalized LinkedIn ads for 100 or 1,000 accounts in minutes.
Beyond ads, Recotap extends personalization to your web properties.
It allows you to create 1:1 landing page experiences for target accounts without coding.
This feature puts Recotap in the realm of ABM web personalization tools (similar to Terminus or Demandbase’s web modules).
Recotap integrates with popular CRM and marketing automation platforms to sync data and coordinate sales outreach.
Natively supported are Salesforce and HubSpot CRM (bi-directional sync of accounts, contacts, and deal data), as well as Marketo and Pardot for marketing automation.
These integrations let Recotap pull in lead/account info and push back intent scores or campaign engagement data.
The platform also connects to sales enablement tools like Outreach and Salesloft – e.g. pushing intent alerts or account insights into those systems so BDRs can act.
And for real-time collaboration, it offers Slack/Microsoft Teams integrations to send alerts (say, when a target account hits an MQL threshold or engages with an ad) directly into your team’s channels.
Any ABM platform worth its salt must show ROI, and Recotap attempts to do so with AI-powered insights and revenue attribution dashboards.
It has a “Revenue Impact” view that links campaigns to pipeline and revenue, helping marketers see which efforts influenced deals.
Recotap claims to track account journeys and prove ABM’s real impact from clicks to conversions.
Recotap tries to automate repetitive ABM tasks so lean teams can scale programs without manual drudgery.
This includes automatically tracking intent signals (instead of you monitoring Bombora spikes manually), refreshing segments, and even automating some outreach. For example, when an account hits a hot score.
One G2 reviewer appreciated that Recotap’s UX seems engineered to “simplify ABM without affecting results,” confirming that ease-of-use is a design focus.
Recotap’s core strength lies in how it unifies and scores intent data to fuel smarter ABM campaigns.
Its “ABM Signal Hub” merges first-party engagement data from your CRM, website, and automation tools with third-party intent sources like G2, TrustRadius, and Bombora.
This integration eliminates silos and gives marketers a full account view, capturing both known and anonymous buying signals.
The platform’s intent scoring engine consolidates behaviors across systems to rank accounts by readiness, automatically pushing high-intent ones into campaigns or notifying sales.
Because data sync happens in real time, Recotap can trigger LinkedIn ad sequences or playbooks the moment an account shows buying intent.
This precision makes it useful for teams that want fast, data-driven targeting without manual work.
The flip side is complexity.
Users note a learning curve before mastering all features.
Still, once tuned, it rivals the intent orchestration seen in enterprise tools like 6sense or Demandbase.
For teams focused on LinkedIn-centric ABM, ZenABM serves as a lighter alternative with simpler company-level intent scoring and CRM-integrated ad engagement tracking.
Now for the all-important question: what will Recotap run you?
The good news is that Recotap’s pricing is public on the site!
Well, considering that Recotap’s most basic plan costs over $10K/year, ZenABM appears to be a smarter alternative, starting at ~$59/month for a starter plan and its highest tier also doesn’t exceed $6k/year.
Plus, you get all you need for LinkedIn ABM: account-level ad engagement tracking, account scoring, ABM stage tracking, assignment of hot accounts to BDRs, bi-directional CRM sync, custom webhooks, qualitative company buyer’s intent tracking, and plug-and-play ROI attribution dashboards.
Recotap enjoys a 4.7 out of 5 stars on G2 with 47 reviews, which is impressively high.
It’s also telling that 45 of those 47 G2 reviews come from Asia (only 2 from North America), suggesting Recotap’s customer base (and marketing efforts) have so far been concentrated in APAC.
In those same reviews, Recotap has been praised for:
While the complaints have been regarding:
Trustradius, on the other hand, shows no reviews for Recotap.
Nor does any other major software review platform.
One alternative to Recotap in the LinkedIn ABM arena is ZenABM.
Let’s look at its core features:
ZenABM integrates directly with the LinkedIn Ads API to pull account-specific data from all campaigns.
This allows you to identify precisely which target accounts are interacting with your LinkedIn ads (impressions, clicks, etc.), all mapped to individual companies.
Pro Tip: ZenABM can also reveal anonymous website visitors for free. Retarget them with inexpensive LinkedIn text ads, and ZenABM will identify the companies that saw your impressions.
ZenABM continuously updates engagement scores from ad interactions. You can monitor recent trends (like the past week) or historical patterns to identify accounts heating up.
These scores help marketing and sales prioritize high-value accounts for follow-up.
ZenABM enables you to define your ABM funnel stages (e.g., Identified → Aware → Engaged → Interested → Opportunity) and automatically classifies accounts using engagement and CRM information.
You can set your own thresholds for “Engaged” or “Interested,” and ZenABM will track stage transitions automatically.
This delivers full-funnel visibility like enterprise ABM platforms, highlighting where accounts stall and where progress accelerates.
ZenABM integrates bidirectionally with CRMs such as HubSpot (Salesforce available on higher plans).
LinkedIn engagement data feeds directly into your CRM as company-level properties, keeping sales teams informed:
ZenABM can auto-update account stages to “Interested” when engagement passes a set threshold and assign accounts to specific BDRs for follow-up.
ZenABM allows you to tag campaigns by theme (like “Feature A” vs. “Feature B”) and shows which accounts engage with which themes, revealing their priorities.
This is genuine first-party intent. Instead of paying for inferred keyword interest, you get direct proof like Account Z clicking “Feature A” ads, demonstrating actual buying interest.
These insights also sync to your CRM, supporting highly targeted outreach and relevant messaging.
Your sales reps can instantly see which topics or pain points each account reacts to most.
ZenABM includes pre-built ABM dashboards linking ad exposure, engagement, funnel stages, and pipeline metrics.
With the newly rolled out custom webhooks, ZenABM can fit into any of your workflows as needed.
Plans start at $59/month for Starter, $159/month for Growth, $399/month for the Pro (AI) tier, and $479/month for the agency tier.
Even the highest tier costs under $6,000/year, far less than Recotap.
All plans cover essential LinkedIn ABM functions, with higher tiers mostly expanding limits or adding Salesforce integration.
Pricing is flexible (monthly or annual with two months free), and a 37-day free trial allows teams to try before buying.
Recotap is a powerful ABM platform with robust LinkedIn ad orchestration, intent data fusion, and 1:1 personalization.
It’s well-suited for mature marketing teams with complex targeting workflows, established tech stacks, and budgets north of $10K/year.
Yet, some reviews suggest the tool isn’t the best for LinkedIn ABM reporting.
On the other hand, starting at just $59/month, ZenABM delivers powerful features like account-level first-party engagement tracking, ABM funnel visibility, and plug-and-play ROI attribution dashboards for comprehensive ABM reporting without the enterprise overhead.
Plus, there’s something unique to ZenABM: qualitative company-buyers’ intent from your ads that helps you know what exactly ad messaging resonated with the account, so you can personalize next touchpoints like BDR outreach.
If you’re trying to build a pipeline smarter and faster on LinkedIn, ZenABM may be the lighter, more intuitive choice.
