7 Best ABM Platforms Examples [2025}11 min read

Choosing an ABM platform can feel tougher than running ABM itself.

The market is noisy, the promises are loud, and plenty of marketers admit they jumped into shiny software without mapping needs first, which led to either bloated overkill or an underpowered setup.

This guide fixes that with a clear, practical look at the best ABM platforms examples regarding where each one actually fits by team size and motion, so you can match the platform to your GTM instead of the other way around.

Read on to find your fit.

7 Best ABM Platforms Examples (2025): Tabulated Summary

 

1. ZenABM: Best example for running ABM on LinkedIn

ZenABM is a plug-and-play ABM analytics platform purpose-built for LinkedIn advertising ABM.

From LinkedIn ad engagement tracking to connecting it to a real pipeline, it has everything you need for running ABM on LinkedIn.

Key Features & Advantages of ZenABM

Here’s what ZenABM offers:

Account-Level Engagement Tracking Using Direct LinkedIn API Integration

ZenABM retrieves first-party, account-level data for each LinkedIn ad campaign directly from LinkedIn’s official API.

This is something rare. Even many ABM giants don’t provide this and rely on browser cookies or unreliable IP matching.

Real-Time Engagement Scoring

The platform automatically scores each account’s engagement on LinkedIn in your chosen timeframe (say, the last week). This “current engagement score” updates continuously and surfaces the hottest accounts right now, not just historically.

The benefit is straightforward. Sales knows which target accounts are surging in interest and can time outreach better. A historic engagement score is also available in ZenABM.

ABM Stage Tracking and Funnel Leak Analysis

ZenABM, with its own engagement score and CRM data, can track the ABM stage of each account.

The thresholds for each stage are customizable.

And as ZenABM can track ABM stages of accounts, it lays down movement of accounts through stages so you can pinpoint friction.

Automated CRM Updates & BDR Assignment

ZenABM pushes LinkedIn engagement into your CRM and can auto-assign BDRs when an account crosses a threshold like “Interested.”

Intent Tagging for Personalization

Running multiple LinkedIn campaigns for different value props or features?

ZenABM lets you tag campaigns by intent topic and then shows which accounts engage with which themes. The signal is pushed to CRM for sales activation.

Built-in ABM Dashboards

Like larger suites, ZenABM provides out-of-the-box dashboards that tie exposure to engagement, stage progression, and pipeline.

Lightweight & Affordable

Plans start at $59 per month. All core LinkedIn ABM features are included.

Drawbacks

ZenABM is specialized for LinkedIn. If you need multi-channel ad buying or web personalization in one place, pair it with other tools.

Ideal Use Case

Teams whose ABM motion is LinkedIn-first. Fast setup, clear account-level insights, and pricing that does not wreck budgets make it one of the best ABM platforms examples for social-led ABM.

2. Demandbase One: Best all-in-one ABM platform for enterprises

Demandbase One is a full enterprise suite that covers account list building, multi-channel advertising, web personalization, people-based targeting, and attribution.

Demandbase’s Features

Here’s a quick tour of its features:

Great Target Account Selection Capability

Build and refine Target Account Lists using first and third-party data, with AI suggestions by firmographics, technographics, and intent.

Multi-Channel Advertising (Including LinkedIn)

Run programmatic display, retargeting, native, and CTV. Manage LinkedIn, Facebook, Twitter, and YouTube inside the platform, with account-level frequency capping and AI spend optimization.

Personalization & Web Experience

Personalize site experiences by account or cluster. Spin up account-specific pages and greetings that reflect industry and stage.

Account Intelligence and Intent Data

Pull in third-party intent with first-party signals to build 360-degree account views across topics and activity.

People-Based Targeting

Target decision-makers by role and build buying committees with connected contact data.

Analytics and Attribution

Dashboards cover engagement, journey progression, and influenced pipeline. AI adds pipeline prediction to focus reps where probability is highest.

Integrations and Ecosystem

Connect CRMs, MAPs, and sales tools. Module for Sales surfaces account insights directly inside their daily view.

Pros

A leading example is when you need one platform for ads, intent, web personalization, analytics, and sales enablement at scale.

Cons

Complexity and cost. Easy to overspend if your motion is narrow.

Ideal Use Case

Large B2B teams with thousands of accounts and multi-channel plays. Great if you want to replace several point tools with one suite.

3. 6sense: Best AI-driven ABM platform for intent and predictive

6sense focuses on predictive intelligence that unifies anonymous and known signals and turns them into next-best actions.

Key Features of 6sense

Anonymous Visitor Identification

Identify likely visiting companies and connect them to account records.

Multi-Channel Advertising & Orchestration

Run programmatic and social, coordinate sequences, and trigger website personalization through integrations.

AI-Powered Account Scoring

Models combine firmographics, web signals, third-party intent, and engagement to label stages and predict close likelihood.

Intent Data Aggregation

Combine first, second, and third-party intent for a wider signal net.

Rich Account & Contact Data

Build segments like “EMEA fintech over $1B revenue showing cloud security intent with 3+ site visits in 30 days.”

Sales Insights & Next-Best Actions

Prioritized lists and alerts turn signals into activity.

Attribution & Analytics

Pros

Top choice when you need predictive prioritization across a large account universe.

Cons

Premium pricing and a learning curve. Requires discipline with data.

Ideal Use Case

Mid to large B2B with longer cycles and multi-channel programs where an AI-driven focus unlocks sales capacity.

4. Terminus: Best ABM platform for orchestration and sales alignment

Terminus combines ad execution with clever touches like email signature marketing and native chat to help teams coordinate plays across channels.

Core Capabilities of Terminus

Advertising Across Key Channels

Email Signature & Web Engagement

Sales Outreach Integration

Trigger sequences in Outreach or Salesloft when accounts spike.

Data Integrations & Intent

Explore integrations in the Terminus docs.

Measurement Studio (Analytics)

Pros

Strong orchestration across ads, chat, signatures, and analytics without stitching five tools.

Cons

Premium pricing and some limits depending on plan and integrations.

Ideal Use Case

B2B teams with multi-channel motions that want sales to act on the same cadence as marketing.

5. RollWorks: Best ABM advertising suite for scale

A popular entry to enterprise ABM ads. Strong account targeting and audience management with approachable workflows.

Key Features of RollWorks

Account List Building & Scoring

Intent Data & Account Insights

Advertising Capabilities

Sales Alignment & CRM Integration

Integrations & Ecosystem

To know more about RollWorks’ integrations, you can read this guide dedicated to RollWorks.

Pros

Ad DNA and account targeting at scale, straightforward campaign setup, strong account-level ad metrics.

Cons

Requires real ad budgets and still leans ad first. Some feature limits and gaps depending on your stack.

Ideal Use Case

Mid-market teams that want a scalable advertising-led ABM program with clear account insights.

6. Common Room: Best for community-led ABM and dev-focused motions

Common Room turns community and organic signals into account-level intelligence that revenue teams can act on.

Key Capabilities of CommonRoom

Unified Engagement Data (Person360)

Contact and Account Scoring (AI-Powered)

Workflow Automation & Alerts

Integrations and Enrichment

Common Room enriches profiles with data and connects to sales tools and product analytics to make the signals usable by GTM teams.

Analytics and Reporting

Measures community growth, account engagement over time, and impact on pipeline for community-led motions.

Pros

Great example when your GTM gets real signals from Slack, GitHub, forums, and social. Surfaces the right people and accounts early.

Cons

Not an ad or web personalization suite. Needs an active community to shine and can be pricey at scale.

Ideal Use Case

Developer-first or PLG teams pairing organic momentum with sales. Works well alongside a LinkedIn-first platform like ZenABM.

7. Factors.ai: Best for ABM analytics and attribution on a flexible budget

Factors.ai focuses on ABM analytics and revenue attribution with modular pricing.

Core features of Factors.ai

Account-Based Analytics Dashboards

Website Visitor Deanonymization and Content Attribution

Usage-Based Pricing Model

Transparent pricing with a free tier and paid plans that scale by volume. Cost can rise with growth, so plan for usage.

LinkedIn Ads and Intent Integration

CRM and Marketing Automation Sync

Pros

Modular, analytics-first, and budget friendly at lower volumes.

Cons

Costs can balloon with usage and some capabilities are add-ons. You will still need execution tools in your stack.

Ideal Use Case

Ops-led teams that want clearer attribution across an existing toolset.

Conclusion

These seven are the best ABM platforms examples because they each fit a precise motion.

If you run a LinkedIn-first ABM program, ZenABM is built for that job. If you need all-in-one orchestration at scale, Demandbase and 6sense are proven choices.

If your motion is community-led, Common Room turns people signals into account action. RollWorks is a solid path to ad scale. Factors.ai gives you attribution clarity without forcing a full suite.

Match the platform to your motion, your data reality, and your budget. That is how ABM stops being a theory and starts showing pipeline.

Anytime, you can try ZenABM for free or book a demo.