7 Best ABM Marketing Tools [2025]12 min read

Choosing ABM marketing tools can feel tougher than running ABM itself.

Plenty of marketers admit they jumped into shiny platforms without a clear needs map, ending up with either bloated overkill or a tool that falls short.

So, I wrote this breakdown to fix that: a head-to-head of the 7 best ABM marketing tools, with fit by business size (enterprise, mid-market, SMB).

Read on to find your match

7 Best ABM Marketing Tools (2025): Tabulated Summary

 

1. ZenABM: Best ABM Marketing Tool for Running ABM on LinkedIn

ZenABM is a plug-and-play ABM analytics platform built for LinkedIn-first programs.

From LinkedIn engagement tracking to pipeline tie-back, it covers the essentials for LinkedIn-heavy ABM marketing tool stacks. If you are comparing ABM marketing tools just for LinkedIn, start here.

Key Features & Advantages of ZenABM

Here’s what you get:

Account-Level Engagement Tracking Using Direct LinkedIn API Integration

ZenABM pulls first-party, account-level LinkedIn ad data directly via LinkedIn’s official API. Few ABM marketing tools offer true API-level precision here.

Real-Time Engagement Scoring

It auto-scores each account’s LinkedIn engagement in your chosen window (e.g., last 7 days), updating constantly, so sales sees who’s heating up right now, not just historically. A lifetime score is included, too.

ABM Stage Tracking and Funnel Leak Analysis

ZenABM combines its score + CRM data to track each account’s ABM stage.

You control the thresholds for every stage:

And you can visualize stage movement to spot leaks:

Automated CRM Updates & BDR Assignment

ZenABM writes LinkedIn engagement as a single company property in your CRM (HubSpot/Salesforce; plus webhooks for others) and auto-assigns a BDR when an account crosses your “Interested” threshold.

Intent Tagging for Personalization

Running multiple campaigns by feature/value?

Tag campaigns by intent, see which accounts engage with which theme, and push that to CRM for personalized pitches. Many ABM marketing tools claim intent, but this one ties it directly to LinkedIn campaigns you actually run.

Built-in ABM Dashboards

Full-funnel dashboards show engagement, influenced pipeline/revenue, win-rate, and ROAS by matching ad-engaged companies to CRM deals.

ZenABM Webhooks

Drop ZenABM into any GTM workflow through custom webhooks:

Lightweight & Affordable

Plans start at $59/month with tracking, scoring, CRM sync, and dashboards included.

Drawbacks

By design, ZenABM is LinkedIn-specialized. It’s elite for LinkedIn analytics and attribution, but not a multi-channel do-everything suite.

Ideal Use Case

If your ABM motion revolves around LinkedIn Ads, ZenABM is a layup: enterprise-grade clarity without enterprise lift.

2. Demandbase One: Best All-in-One ABM Platform for Enterprises

Demandbase One is an end-to-end, enterprise-class ABM suite; TAL building, multi-channel campaigns, website personalization, analytics, and sales enablement in one place. Among enterprise ABM marketing tools, it’s a perennial leader.

Demandbase’s Features

Here’s the highlight reel:

Great Target Account Selection Capability

Build/refine TALs using your data + Demandbase’s graph and AI (firmographics, technographics, intent, even hiring signals).

Multi-Channel Advertising (Including LinkedIn)

Run programmatic display, retargeting, native, CTV via its DSP; manage LinkedIn, Google, and more with account-level frequency capping and AI spend optimization. Few ABM marketing tools match this DSP breadth.

Personalization & Web Experience

Serve account-specific messages, pages, and microsites based on IP/cookie recognition—handy for Tier-1 experiences.

Account Intelligence and Intent Data

Unify firmographics, technographics, third-party intent, and on-site behavior into a 360° account view for smarter prioritization.

People-Based Targeting

Map buying committees and target the right roles inside each account.

Analytics and Attribution

Track engagement, stage progress, influenced pipeline/revenue, and AI-driven pipeline predict scores.

Integrations and Ecosystem

Works with major CRMs, MAPs, sales engagement, and more including a streamlined “for Sales” view so reps know where to focus. See the official docs.

Pros

Demandbase One suits mature teams wanting ads, personalization, intent, analytics, and sales enablement under one roof. That’s great for big account lists and tight marketing–sales alignment.

Cons

Three biggies: steep learning curve, premium pricing, and easy to overbuy for simpler motions.

Ideal Use Case

Large B2B orgs with established ABM, big budgets, and multi-channel plays, especially if you want to consolidate point solutions.

3. 6sense: Best AI-Driven ABM Platform for Intent Data & Predictive Analytics

6sense is known for predictive intelligence that answers: who’s researching you, who to call next, and which campaigns will convert. In lists of ABM marketing tools, 6sense often stands out for intent depth.

Key Features of 6sense

Standouts include:

Anonymous Visitor Identification

De-anonymize traffic using its Company Graph (IPs, cookies, device IDs, etc.) to infer likely visiting companies.

Multi-Channel Advertising & Orchestration

Run programmatic + integrate LinkedIn/Google; trigger sales emails, web personalization, and chat via partners.

AI-Powered Account Scoring

Crunch firmographics, visits, third-party intent (e.g., Bombora/G2),

and engagement to predict buying stages and likelihood to win. Then surface top accounts for reps daily.

Intent Data Aggregation

Combines first-, second-, and third-party intent for a fuller signal picture.

Rich Account & Contact Data

360° profiles with firmographics, technographics, key contacts, and more—segment precisely and launch tightly targeted plays.

Sales Insights & Next-Best Actions

Give reps stage/status intel and suggested next moves.

Attribution & Analytics

Prove sourced vs influenced pipeline, run MTA, and forecast revenue from target accounts.

Pros

Loved for intent accuracy and predictive chops, great for larger teams wanting AI to prioritize and orchestrate across channels.

Cons

High cost, complexity, and a need for clean data. Overkill if you only care about LinkedIn.

Ideal Use Case

6sense is best for mid-to-large B2B firms with long cycles, big lists, and sales capacity to act, especially if you already invest in intent + ads.

4. Terminus: Best ABM Platform for Multi-Channel Orchestration & Sales Alignment

Terminus evolved from ad tech into a broader suite (ads, email signatures, chat, orchestration).

Core Capabilities of Terminus

What stands out:

Advertising Across Key Channels

Run targeted ads on Google, LinkedIn, and display networks directly inside Terminus.

Email Signature & Web Engagement

Turn employee email signatures into an ABM channel; add chat/personalization for target visitors.

Sales Outreach Integration

Tie into Outreach/Salesloft so high-intent accounts trigger sales sequences.

Data Integrations & Intent

Plug into CRM/MAP plus Bombora, G2, Slack, and more (see the docs).

Measurement Studio (Analytics)

Attribution dashboards connect ABM programs to pipeline and revenue lift.

Pros

A well-rounded toolkit that keeps ads, signatures, chat, and analytics in sync and also has a nice UI with scalable adoption.

Cons

Premium pricing; occasional limits/quirks reported by users; can be overkill for simple, ads-only motions.

Ideal Use Case

Best for multi-channel ABM with 5+ marketers and a comparable sales team; excellent in mature industries with large ACVs.

5. RollWorks: Best ABM Advertising Suite for Scaling Account-Based Campaigns

RollWorks is the approachable path into enterprise-grade, ad-centric ABM. As far as ABM marketing tools go, it’s a strong “ads-first” choice.

Key Features of RollWorks

Highlights:

Account List Building & Scoring

Import from your CRM/MAP or use RollWorks data to generate lists with ICP Fit scoring (A–D).

Intent Data & Account Insights

Track topic interest and journey stages to spot in-market accounts.

Advertising Capabilities

DSP for display/retargeting plus LinkedIn integrations with granular account/audience targeting, budget optimization, and frequency caps.

Sales Alignment & CRM Integration

Two-way CRM sync, alerts for hot accounts, and widgets for rep workflows, plus Outreach/Slack connectivity.

Integrations & Ecosystem

Plays well with HubSpot, Marketo, and more. Deep dive in this RollWorks guide.

Pros

Ad DNA shines: strong audience management, intuitive setup, and solid account-level ad analytics. Compared to heavier ABM marketing tools, setup is friendlier for ad-led teams.

Cons

Requires meaningful spend ($2K–$5K/month in ad budget + fees). Focuses on digital ads/CRM outreach (no native direct mail or heavy web personalization). Less predictive than 6sense; some limits/integration gaps reported.

Ideal Use Case

Great for mid-market teams leveling up from manual ABM to scalable, ad-led programs, especially LinkedIn + display blends.

6. Common Room: Best for Community-Led ABM and Developer-Focused Marketing

Leverage communities and organic signals instead of just paid ads to fuel ABM. Unlike ad-first ABM marketing tools, Common Room centers people and accounts from your community.

Key Capabilities of CommonRoom

Core value:

Unified Engagement Data (Person360)

Aggregate Slack/Discord/forums, social, GitHub/Stack, CRM, CS tools, and product analytics into unified people + account views.

Contact and Account Scoring (AI-Powered)

Customizable models bubble up the most engaged contacts and companies.

Workflow Automation & Alerts

Trigger alerts and tasks when priority people from target accounts engage.

Integrations and Enrichment

Enrich people + account context, and sync hot lists to Outreach or into product analytics via Segment/warehouse.

Analytics and Reporting

Prove community influence on pipeline and show engagement trends across target accounts (not an ad attribution tool; complements one). If you already use other ABM marketing tools, this fills the organic-signal gap.

Pros

Ideal for community/PLG motions. Surfaces the right people and accounts fast, capturing early signals ad-first tools miss.

Cons

No native ad management, anonymous web tracking, or deep MTA; best paired with ad/MAP tools. Needs an active community to shine. Pricing starts ~ $1K/month and can grow; AI outreach is hit-or-miss; setup/scoring takes effort.

Ideal Use Case

Perfect for companies with active dev/user communities. Pair with ZenABM to see organic + paid engagement together.

7. Factors.ai: Best for ABM Analytics & Attribution on a Flexible Budget

Factors.ai connects ABM touchpoints to revenue and answers which campaigns/channels moved target accounts. As an analytics-first entry in ABM marketing tools, it layers onto your stack.

Core features of Factors.ai

Key pieces:

Account-Based Analytics Dashboards

Out-of-the-box ABM/MTA reporting without building custom BI.

Website Visitor Deanonymization and Content Attribution

Identify some visiting companies via IP matching and attribute content influence.

Usage-Based Pricing Model

Transparent pricing with free tier + modular add-ons; great for starting small, but costs can ramp with traffic/users.

LinkedIn Ads and Intent Integration

Interest Groups and LinkedIn AdPilot bring intent segmentation and ads control (both premium add-ons).

CRM and Marketing Automation Sync

Pull deal data and push insights back to your stack for clearer attribution.

Pros

Strong analytics layer without forcing a suite swap; low entry pricing and free trial help teams validate impact quickly.

Cons

Factors.ai’s usage pricing can spike at scale; IP match rates (~42%) mean you’ll still pay amid “unknowns.” Premium features add up, and it’s analytics-first, so you’ll still run campaigns elsewhere.

Ideal Use Case

Factors.ai fits teams with ABM already in motion that want clearer ROI/attribution without buying a full suite; great for startups to test/learn, but fast-scalers may prefer fixed-cost platforms.

Conclusion

Winning with ABM marketing tools isn’t about the flashiest AI.

It’s about fit: stage, channels, and budget. When shortlisting ABM marketing tools, match the product to your motion and resources.

LinkedIn-heavy? ZenABM is the obvious pick. Need an enterprise all-in-one? Demandbase or 6sense. Community-driven? Common Room. For analytics-first ABM marketing tools, consider Factors.ai.

Buy for your real GTM, not the vendor deck.

Ready to try the LinkedIn-first path?

Try ZenABM for free now or book a demo here.