Recotap vs. N.Rich: Which is Better for ABM?17 min read

In this guide, I compare Recotap vs. N.Rich on features, pricing and ABM fit so marketing and sales can quickly see which one matches their motion.

I also show how ZenABM can act as a lean, LinkedIn-first alternative or sit beside them as a lighter ABM analytics layer.

Recotap vs. N.Rich: Quick Summary

In case you’re short on time, here is the snapshot:

• Recotap is a LinkedIn first ABM platform that combines data, ads, web personalization and analytics in one place.
• N.Rich is an ABM execution layer on top of a B2B DSP focused on ICP, intent and programmatic campaigns.
• Recotap runs an ABM Signal Hub that merges CRM, MAP, website behavior and third-party intent sources like Bombora, G2 and TrustRadius, then scores accounts and stages.
• N.Rich fuses first-party behavior with third-party intent topics to score accounts and syncs those topics and scores into your CRM.
• Recotap leans heavily into LinkedIn advertising and 1-to-1 or 1-to-many personalization, plus website personalization.
• N.Rich centers on programmatic display and video via its DSP with LinkedIn alignment, not deep native LinkedIn or web experience modules.
• Recotap offers dynamic segmentation, AI journey stage estimation, and automations that trigger LinkedIn plays when intent spikes.
• N.Rich drives ICP target lists, DSP campaigns and opportunity attribution without as much automated journey modeling.
• Recotap Standard starts around 1,499 dollars per month on annual terms, with Enterprise on custom quotes.
• N.Rich Lite starts at about 10,320 dollars per year plus onboarding, Growth at roughly 23,800 and Enterprise custom.
• Recotap suits teams that want LinkedIn-centric ABM plus web personalization and are comfortable paying mid four figures per month.
• N.Rich suits teams that want a DSP-driven intent and display engine with strong account analytics.
• A third option: ZenABM gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot and job title analytics starting at $59 per month.

Recotap Overview: Key Features, Pricing, and Reviews

Recotap positions itself as a “LinkedIn-first” Account-Based Marketing platform built to help B2B companies identify, engage, and convert high-value accounts with more precision.

Let’s go through its capabilities, pricing and reviews to understand where it fits.

Key Features

Recotap offers an all-in-one ABM system that covers data, advertising, web experience, and analytics.

Its key components are:

Unified Data and Targeting

Recotap pulls data together from your CRM, marketing automation platform, website, and third-party intent providers to give you a single account view.

In practice, this means consolidating signals like site visits, ad clicks, external intent (Bombora, G2, TrustRadius), and CRM data, then using them to segment and score accounts.

The objective is to understand each account’s buying stage and direct campaigns only toward accounts that match timing and fit.

Account Segmentation & AI Automation

Recotap leans heavily on dynamic segments and AI scoring.

You can define segments with firmographics, engagement, ICP fit, and intent level, and Recotap keeps those lists automatically refreshed as data changes.

This reduces manual maintenance of target account lists.

Recotap’s AI can also estimate journey stages (available in the Growth plan), indicating whether an account is early in research, actively engaged, or close to a sales conversation.

LinkedIn Advertising Orchestration

As an official LinkedIn Marketing Partner, Recotap is designed to support advanced LinkedIn Ads management.

It enables account-based campaigns on LinkedIn with several notable features.

A key selling point is personalization at scale.

Marketers are able to roll out highly tailored LinkedIn ads for dozens or hundreds of accounts in a relatively short time.

Website Personalization

Recotap also carries personalization into your website experience.

You can create 1:1 landing page experiences for specific accounts without heavy engineering work.

This puts Recotap closer to ABM web personalization suites, comparable to Terminus or Demandbase’s website modules.

CRM & MAP Integrations

Recotap integrates with popular CRM and marketing automation platforms to share data and coordinate sales follow-up.

Natively supported are Salesforce and HubSpot CRM with bi-directional sync for accounts, contacts, and deals, plus Marketo and Pardot for marketing automation.

These connections allow Recotap to pull in account data and push back engagement scores or campaign activity.

The platform also connects to sales enablement solutions like Outreach and Salesloft, feeding intent alerts or account insights so BDRs can act quickly.

For internal communication, it hooks into Slack and Microsoft Teams to send alerts when a target account crosses an MQL threshold or engages with a key campaign.

Analytics & Attribution

Any serious ABM platform needs to show business impact, and Recotap addresses this with AI powered analytics and revenue attribution dashboards.

Its “Revenue Impact” view connects campaigns to pipeline and revenue, so teams can see which initiatives contributed to closed deals.

Recotap claims to trace account journeys and prove ABM’s influence from early engagement through conversion.

“Smart” Automations

Recotap attempts to automate the repetitive but critical parts of ABM so lean teams can still run sophisticated programs.

That includes automating the tracking of intent spikes, refreshing segments, and triggering outreach when an account hits a hot score.

One G2 reviewer notes that Recotap’s UX is built to “simplify ABM without affecting results,” which suggests usability has been a focus.

Data & Intent: Fueling Recotap’s Campaigns

Recotap’s main strength is how it merges and interprets intent data to support smarter ABM campaigns.

Its “ABM Signal Hub” blends first-party engagement data from your CRM, website, and marketing tools with third-party intent providers like G2, TrustRadius, and Bombora.

This removes data silos and gives a much more complete view of each account, capturing both known and anonymous buying behavior.

The platform’s intent scoring engine consolidates signals across systems to rank accounts by readiness and automatically pushes those with higher scores into campaigns or to sales.

Because the sync is real-time, Recotap can trigger LinkedIn ad sequences or playbooks as soon as an account shows buying behavior.

The upside is very precise targeting with less manual monitoring.

The tradeoff is complexity.

Users mention a learning curve to get comfortable with all the knobs and options.

Once configured properly, though, reviewers suggest it offers intent orchestration comparable to enterprise platforms like 6sense or Demandbase.

Recotap Pricing: How Much Does It Cost?

Now for the pricing question.

The encouraging bit is that Recotap’s pricing is clearly listed on their website.

• Standard Plan ($1,499/mo, annual) – Includes: 1:1 and 1:Many LinkedIn ABM campaigns with automated orchestration for account-level outreach at scale. Dynamic segmentation and journey stage modeling to target accounts by intent and firmographics. Hyper personalized LinkedIn ads and landing pages with 1:1 experiences. CRM integrations (Salesforce, HubSpot, and others) plus intent data feeds from Bombora and optional G2 integration. Account scoring and analytics with support for one workspace.
• Enterprise Plan (Custom) – Adds to Standard: SSO and custom user roles, multiple workspaces across teams or regions, custom data signal integrations and advanced reporting, plus a dedicated account manager and tailored onboarding and training.

Given that Recotap’s entry plan already runs at more than $10K per year, ZenABM stands out as a more budget-friendly alternative, starting at ~$59/month for the starter plan, with the top tier still staying under $6k per year.

On top of that, ZenABM covers the main LinkedIn ABM needs: account-level ad engagement tracking, account scoring, ABM stage tracking, routing hot accounts to BDRs, bi-directional CRM sync, custom webhooks, qualitative company intent, and plug-and-play ROI dashboards.

User Impressions and Reviews

Recotap holds a 4.7 out of 5 rating on G2 from 47 reviews, which is notably high.

Most of these reviews come from Asia, with 45 out of 47 located there and only 2 from North America, hinting that Recotap’s customer base and GTM motion are currently APAC heavy.

In those reviews, Recotap is frequently praised for:

• Ease of use
• User interface
• All in one nature
• Ad management
• ABM program management

Common negatives include:

• Design constraints
• Limited reporting depth in some areas

TrustRadius currently lists no reviews for Recotap.

Other major review platforms are similarly quiet.

N.Rich Overview: Key Features, Pricing, and Reviews

N.Rich positions itself as an agile ABM execution layer for mid-market and enterprise teams, built on a B2B DSP with intent, ICP and ABM workflows.

Key Features of N.Rich

Core N.Rich capabilities include ICP building, intent scoring, programmatic campaigns and account-level analytics.

Dynamic ICP & Target Account Lists

N.Rich pulls CRM opportunity data to learn what winning customers look like, then scores new accounts against that pattern.

You can build target lists using filters such as industry, employee count and tech stack so account selection relies less on gut feel and more on data, as long as CRM quality is solid.

Intent Data & Account Scoring

N.Rich combines first-party behavior (site visits, ad engagement) with third-party intent feeds to flag accounts researching key topics.

Accounts get intent scores so marketing and sales can focus effort on the warmest, consent based interest, while topic data syncs into your CRM for fast follow up.

Account-Based Advertising

N.Rich ships with a built in DSP to run programmatic display to target accounts and supports native and video formats.

You can connect LinkedIn Ads so display and LinkedIn campaigns stay loosely aligned, with a simple campaign builder that supports bulk creative uploads and A/B tests.

Analytics & Opportunity Attribution

N.Rich gives account-level analytics that tie engagement to pipeline and revenue. Its Opportunity Attribution dashboard links impressions, clicks and visits to opportunities and closed deals.

It also calculates an ICP Sales Velocity Score per account and can sync those metrics back to your CRM on higher tiers.

Integrations & Data Enrichment

N.Rich connects to common CRMs and marketing tools. Native integrations include Salesforce, HubSpot (Marketing and Sales Hub) and LinkedIn (Marketing Solutions and Sales Navigator), so you can pull CRM data for segmentation and push back engagement, topics and scores.

Upper tiers layer on firmographic and technographic enrichment to sharpen targeting.

N.Rich Pricing: How Much Does It Cost?

N.Rich uses tiered pricing tied to team size and ABM maturity, with all plans centered on turning intent data into revenue.

LITE: Starting at $10,320/year + $1,050 One-Time Onboarding Fee

For smaller teams trialing intent-driven ABM.

Includes 1 intent report, 10 topics, 1 marketing seat, 3 sales seats, 1 N.Rich account, 1 ABM campaign, chat support, plus:

• Intent scoring
• Unlimited firmographic and technographic data
• Website visitor identification
• Basic account analytics and alerts

GROWTH: Starting at $23,800/year

For teams scaling ABM and tightening alignment between sales and marketing.

Includes everything in LITE, plus:

• More intent reports and topics
• Additional marketing seats and unlimited sales seats
• CRM and MAP integrations
• Richer attribution and more ABM campaigns
• Dedicated Customer Success Manager

ENTERPRISE: Custom Pricing

For global, mature ABM programs with complex orchestration needs.

Includes everything in GROWTH, plus:

• Unlimited intent reports and higher topic limits
• Unlimited users and multiple N.Rich accounts
• Dynamic ICP Builder and open API
• Automated workflows and strategic consulting

All plans benefit from N.Rich data depth and native ABM orchestration, but you still need to speak with sales for a precise quote.

Note: because N.Rich starts above $10K per year, ZenABM often looks leaner for LinkedIn first teams, starting at ~$59/month with the top tier still under $6K per year. You still get core LinkedIn ABM essentials: account-level ad engagement tracking, account scoring, ABM stage tracking, hot account routing, bi-directional CRM sync, custom webhooks, qualitative intent and plug and play ROI dashboards.

User Impressions and Reviews

N.Rich scores 4.7 out of 5 on G2 (around 99 reviews), which signals strong overall satisfaction.

Across G2, TrustRadius, Reddit and similar sites, a few clear themes show up.

Pros (According to Users)

• Responsive support: Customers highlight proactive, helpful check-ins instead of constant upsell.
• Easier once set up: After ICPs, lists and campaigns are configured, many find the tool straightforward to work with.
• Strong intent and targeting: Reviewers like the quality of account selection and how well budget can be focused on high value accounts.

Cons (According to Users)

• Setup effort: Onboarding, data mapping and reporting often need ops support and time.
• Integration clarity: Some users report surprises during integration and wish the end state had been clearer from the start.
• Feature limitations: A few mention constraints around ad copy, session timeouts or minor glitches.

Recotap vs. N.Rich: Key Differences

The key differences between Recotap vs. N.Rich are tabulated here.

 

Recotap vs. N.Rich: So Which Is Better for ABM?

If your ABM playbook starts and ends on LinkedIn and you like the idea of pairing ads with 1-to-1 landing experiences, Recotap lands closer to what you want.

It gives you LinkedIn orchestration, website personalization, dynamic segments and an ABM Signal Hub that merges multiple intent sources, then lets you push those insights into campaigns and sales workflows.

N.Rich is more of a media and intent engine than an all-in-one environment.

It is stronger when you care about ICP based targeting, DSP campaigns, classic programmatic display and account-level analytics tied into your CRM.

You give up web personalization and some LinkedIn-specific niceties, but you get a simpler, DSP-centric ABM execution layer.

ZenABM as a LinkedIn First, First-Party Lean ABM Alternative

If your main need is first-party accuracy on LinkedIn, account scoring, ABM stages, CRM sync and revenue attribution, this is where ZenABM comes in.

Even for teams running multi-channel ABM, ZenABM adds value through the following unique features.

Account-Level LinkedIn Engagement Tracking

ZenABM connects directly to the official LinkedIn Ads API and records account-level data per campaign.

You see which companies view and engage with your ads from first-party LinkedIn data instead of noisy IP or cookie matching. A Syft study suggests IP identification accuracy often peaks around 42 percent, so ZenABM treats ad engagement as the stronger intent signal.

Real Time Engagement Scoring & ABM Stages

ZenABM updates engagement scores continuously as accounts interact with your ads. You get a full touchpoint history and can define stages such as Identified, Aware, Engaged, Interested and Opportunity.

CRM Integration and Workflows

ZenABM syncs bi-directionally with HubSpot and supports Salesforce on higher plans. All LinkedIn metrics can be written as company properties in your CRM.

When an account crosses your scoring threshold, ZenABM can update its stage and auto-assign a BDR for timely outreach.

Intent Tagging and ABM Analytics

ZenABM lets you pull intent topics from LinkedIn campaigns and tag each campaign by feature, use case or offer.

Its ABM dashboards tie LinkedIn ads to account engagement, stages and revenue. Because ZenABM tracks deal value and ad spend per company and campaign, it calculates ROAS and pipeline per dollar automatically.

Webhooks, Job Title Analytics & Campaign Objects

ZenABM webhooks send events into your stack for Slack alerts, enrichment flows and other automation.

You can also group LinkedIn campaigns into ABM campaign objects and view performance across markets, personas or creative clusters instead of juggling isolated reports.

AI Chatbot & Multi-Client Workspace

ZenABM includes an AI chatbot on top of your LinkedIn API data and ABM model so you can ask questions like “Which accounts moved from Interested to Selecting last month?” or “What is my pipeline per dollar on retargeting campaigns?”

Agencies can use the multi-client workspace to manage several ad accounts and clients with their own ABM campaigns, dashboards and reporting without constant switching in Campaign Manager.

ZenABM Pricing

Plans start at $59/month for Starter, $159/month for Growth, $399/month for Pro (AI) and $479/month for Agency.

Even the Agency plan stays under $6,000 per year, and all tiers include core LinkedIn ABM capabilities. Higher tiers mainly increase limits and add Salesforce sync.

Every plan comes with a 37-day trial.

Conclusion

Recotap and N.Rich are both ABM tools, but they live on different layers of the stack.

Recotap behaves like a LinkedIn-centric ABM suite that also handles web personalization and journey-aware automation. It is attractive if you want a single place where data, LinkedIn campaigns, account lists, website experiences and revenue analytics stay in sync, and you are fine with a higher starting price.

N.Rich is a more focused execution platform. It is best seen as an intent-aware DSP that helps you turn ICP definitions and topic signals into programmatic campaigns, then connect performance back tothe  pipeline at the account level. It works well when you already have other pieces in your stack, and you mainly want a strong media and intent layer.

If your most important ABM questions revolve around which companies are seeing and engaging with your LinkedIn ads, how hot they are, which stage they sit in and what pipeline those ads create, ZenABM is usually the simpler answer. It stays close to LinkedIn, your CRM and revenue, and skips the extra weight and cost of full-blown suites unless you genuinely need them.

Try ZenABM now for free or book a demo to know more!