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Meet Your Instructors
Learn from industry experts who've built successful ABM programs
📚 What does the ABM Bootcamp include?
Core workshops + Guest Lectures by Top Experts
🚀 ZenABM ABM Bootcamp — Core Workshop Agenda
Campaign Strategy & Plan (LinkedIn Ads)
8:30 - 10:00 AM CET
Emilia Korczynska
VP of Marketing at Userpilot
What you'll learn:
- - Different ABM strategies and how to choose the right one for your use case
- - Which LinkedIn ad formats work best for ABM
- - Content and messaging best practices for ABM ads
- - Ready-to-use LinkedIn ABM campaign templates
List Building Workshop
6:00 - 7:30 PM CET
Nihal Ahamed
Growth Marketing Manager at Stitchflow, GTM Consultant
What you'll learn:
- - How to build your ideal target account list using Clay
- - Enriching accounts with the right firmographic, technographic, and intent data
- - Uploading account lists into LinkedIn as matched audiences
- - Best practices for account- and persona-level targeting to set ABM campaigns up for success
Automatic Follow-Up Sequences for Most-Engaged Accounts
11:30 – 12:30 CET
Bill Stathopoulos
CEO @ SalesCaptain & GTM Engineer
What you'll learn:
- - How to identify your most-engaged target accounts
- - Automatically prospecting the right personas within engaged accounts
- - Triggering personalized email and LinkedIn outreach based on real engagement signals
- - Turning paid engagement into outbound and pipeline
LinkedIn Ad Campaign Setup Review & Launch
10:30 – 12:00 CET
Emilia Korczynska
VP of Marketing at Userpilot
What you'll learn:
- - How to structure LinkedIn ABM campaigns correctly before launch
- - Common (and costly) setup mistakes to avoid
- - Best practices for targeting, tracking, budgets, and campaign hygiene
- - How to launch with confidence and clean data
Live Workshop: Your ABM Ads Teardown
10:30 – 12:00 CET
Emilia Korczynska
VP of Marketing at Userpilot
What you'll learn:
- - Live teardown of real ABM ads and campaigns
- - Direct expert feedback on messaging, formats, and targeting
- - Practical optimization ideas you can apply immediately
- - How to improve performance across CTR, engagement, and pipeline impact
🎤 Guest Lectures by Top LinkedIn Ads & Outbound Experts
Philip Ilic
LinkedIn Ads + GTM Outbound Strategy
Founder at KiiN, a LinkedIn Ads agency specializing in Thought Leader Ads and signal-based outbound strategies for B2B SaaS.
Session
How to combine LinkedIn Ads engagement signals with outbound outreach to generate pipeline faster and more predictably.
Ali Yildirim
Multi-Channel ABM: How to Combine Paid Media + GTM Engineering
Co-founder & CEO at Understory, an all-bound growth agency blending paid media, GTM engineering, and automation to drive scalable B2B pipeline.
Session
A roadmap for uniting paid channels and GTM engineering so media isn't siloed but actively drives account engagement and revenue outcomes.
Katya Tarapovskaia
From Segmentation to Signal: AI + ABM Workflows to Win Target Accounts Faster
Co-founder at YouStellar, an AI-led ABM agency helping B2B SaaS teams move from static segmentation to signal-based account prioritization.
Session
Learn how to use AI and real-time signals to elevate account prioritization, personalize engagement, and accelerate pipeline growth.
Patrick Spychalski
ABM with Clay
Co-founder at The Kiln, a Clay-first GTM engineering agency building automated enrichment, intent, and outbound systems for B2B teams.
Session
A hands-on session showing how to leverage Clay to automate enrichment, triggers, and ABM processes across tools without heavy engineering lift.
Casper Rouchmann
ABM in 2026 — The Ups and Downs of the Old Dog
Founder at SparkForce, a B2B growth agency helping SaaS companies scale demand generation, LinkedIn Ads, and ABM programs.
Session
A practical reflection on what parts of ABM still perform, what needs rethinking, and how to future-proof your programs for 2026.
Tas Bober
Why Your ABM Campaigns Deserve Better Landing Pages
(Why Your Landing Pages Are Sabotaging Your ABM Efforts)
Founder at The Scroll Lab, specializing in high-intent B2B SaaS landing pages that convert ABM and paid traffic into pipeline.
Session
Explore how poor landing experiences can undo your ABM targeting and learn what elements actually convert account-level traffic into meaningful engagement.
Gabriel Erlich
Live Q&A: LinkedIn Ads for ABM
Founder at Remotion, a LinkedIn Ads agency focused on full-funnel ABM and demand generation for B2B SaaS companies.
Session
An interactive session to get answers on LinkedIn Ads + ABM challenges, from targeting and formats to budgets and optimization.
Ishaan Shakunt
Improving Ad effectiveness with irresistible offers that hit the spot
Founder at Speargrowth, a LinkedIn Ads agency focused on full-funnel ABM and demand generation for B2B SaaS companies.
Session
The secret to LinkedIn ads isn't a new ad format, or fancy targeting. It's promoting irresistible offers that also convert to customers. I'll do a workshop on how to create these offers. I'll share the framework we use, our process, and a lot of examples to actually help the audience create offers they need.
Stefan Repin
ABM Pipeline Revival Bootcamp: How to Re‑Activate Frozen Deals With Practical, Low‑Budget Plays
Fractional ABM & Outbound Lead | Helping B2B teams build pipeline from target accounts especially from closed/lost ones :)
Session
Most ABM content is theory. This live bootcamp walks participants through a real, low‑budget ABM program that took long‑cycle, "dead" enterprise deals and turned them into renewed pilots, partner status, and active revenue opportunities.
Tim Davidson
Thought Leader Ads for ABM
Founder @ B2B Rizz
Session
You’ll learn how to pick the right internal “faces” to sponsor, what content patterns work best for ABM, how to set TLAs up in Campaign Manager (including their objective constraints), and how to avoid wasting budget by retargeting low-intent engagers
Veronika Vebere
ABM for Lean Teams & Fractional Leaders
Fractional demand generation strategist and founder of Inbound House, helping B2B startups bring clarity and focus to their go-to-market efforts through multi-channel demand generation initiatives.
Session
Learn how to run defensible ABM pilots in lean teams: from selling ABM internally and setting expectations with founders and CFOs, to putting the right marketing ops foundations and sales feedback loops in place without over-engineering.
Joana Petrova
The Full-Stack ABM Playbook: How to Surround Accounts Without Being Creepy
Global ABM & Partner Marketing @ PageUp
Session
Learn how to build a full-stack ABM program with a practical example of how to use it 1:many, 1:few and 1:1 ABM Campaigns.
Maximilian Herczeg
Campaign Setup & Avoiding Mistakes That Kill ABM Performance
Founder at Kamrat and ex-LinkedIn marketer, helping B2B companies design, launch, and scale LinkedIn Ads and ABM campaigns with clean setup and attribution.
Session
A tactical primer on common ABM setup pitfalls—from targeting to measurement—and how to fix them before they erode performance.
Kamil Rextin
Enterprise GTM Systems
General Manager at 42 Agency, designing enterprise-grade GTM systems that align marketing, sales, data, and operations for B2B organizations.
Session
A deep dive into scalable GTM architectures for enterprise teams that need coordinated orchestration across functions.
