Satlo brands itself as a LinkedIn Ads analytics and buyer intent platform.
In this deep dive, I’ll break down what Satlo offers, its pricing, reviews and feasibility for your business.
I’ll also discuss how ZenABM (a first-party LinkedIn-focused ABM platform) might be a better alternative.
Satlo for ABM: Quick Summary
In case you want it short:
- Satlo offers company-level LinkedIn Ads analytics, simple intent scoring, CRM syncing, and an AI assistant for basic recommendations.
- It includes unlimited historical LinkedIn Ads data and exports across all plans.
- Pricing starts at €58 per month, with Pro at €99 per month and custom Enterprise tiers.
- Public user feedback is almost nonexistent, with only a single G2 review so far.
- Satlo lacks deeper ABM features like funnel stages, multi-campaign attribution, job title analytics, or advanced CRM workflows.
- Alternative Worth Considering: ZenABM offers account-level LinkedIn ad engagement tracking, ad engagement-to-pipeline analytics with plug-and-play dashboards, account scoring, ABM stage tracking, CRM sync, first-party qualitative intent, automated assignment of BDRs to hot accounts, custom webhooks, AI chatbot, and job-title-level ad engagement tracking. All this starts at just $59/month!
Key Features of Satlo
Satlo loudly bills itself as an ABM platform bridging the gap between advertising performance and sales activation.
It positions itself as the solution to LinkedIn’s limited reporting, enabling B2B marketers to detect buyer intent signals and deliver qualified opportunities directly to sales teams.
Let’s take a deeper look at its key features:
Company-Level LinkedIn Ad Engagement Tracking
Satlo gives a company-level breakdown of LinkedIn ad engagements (clicks, impressions, etc.), something, as Satlo’s website rightly points out, isn’t given by LinkedIn Campaign Manager.
ZenABM does the same, btw:
CRM and MAP Integration
Satlo provides integrations with tools like HubSpot and Apollo, especially to push company leads to sales.
So, Satlo will find which companies engaged with your ads and then write that list into your CRM.
Pro Tip: ZenABM similarly focuses on CRM sync (HubSpot and Salesforce), but gives a lot more than Satlo:
- It pulls the deal value of ad-engaged companies for revenue attribution purposes, and then provides a comprehensive attribution dashboard.
- It pushes LinkedIn ad engagement metrics as company properties to the CRM.
- It assigns hot accounts to BDRs for outreach in your CRM.
Analytics and Reporting
The platform offers dashboards and exports that let marketers slice and dice their ad performance by account. Satlo’s website and G2 profile highlight things like:
- Unlimited historical data and exports: no limits on how far back you go or what you export (CSV/PDF, etc).
- Workspace Overview Dashboard: monitor all your LinkedIn campaigns across workspaces (important for agencies or teams handling multiple Ad accounts).
- Detailed Company Engagement: for any company, see their interactions (impressions, clicks, video views, form fills) across campaigns and time.
- Intent Scores & Qualitative Insights: supposedly converting engagement into a quantifiable intent score and highlighting patterns.
- AI Companion: an embedded chat to query the data or get recommendations (though exactly how smart it is remains to be seen).
AI Companion
Satlo’s AI companion is an integrated feature within the platform that analyzes engagement from all companies reached by your LinkedIn Ads, surfaces actionable sales steps, and provides intent-based signals for your target accounts.
It functions across your ad accounts and data history (unlimited historical LinkedIn Ads data included) and is available starting in their “Pro” subscription tier.
The goal is to enable marketers to pinpoint which accounts have moved from passive exposure to active interest based on campaign interactions and engaged companies rather than only individual clicks.
Satlo Pricing: How Much Does It Cost?
Satlo offers three pricing tiers designed around how many LinkedIn ad accounts you manage and how deep you want your insights to go.
All plans include unlimited historical LinkedIn Ads data and the ability to export audiences and performance to Excel.
Starter — €58/month (billed yearly at €690)
Built for individuals or small teams that want faster LinkedIn Ads analysis without complexity.
Includes:
- 1 LinkedIn Ad account
- Unlimited historical LinkedIn Ads data
- Basic LinkedIn Ads integration
- Export to Excel
- Audience export
Pro — €99/month (billed yearly at €1,190)
Designed for growing marketing teams that need broader coverage and deeper buyer insights.
Includes:
- 2 LinkedIn Ad accounts
- Unlimited historical LinkedIn Ads data
- Basic LinkedIn Ads integration
- Export to Excel
- Audience export
Enterprise — Custom Pricing
For organizations managing multiple ad accounts or requiring advanced integrations and support.
Includes:
- Custom number of LinkedIn Ad accounts
- All Pro features
- Dedicated support and onboarding
- Volume discounts
- Custom integrations
Satlo also offers a 14-day free trial and uses Stripe for secure payments.
If you are looking for a similar-priced yet better tool, I present ZenABM, starting at just $59/month.
ZenABM offers account-level LinkedIn ad engagement tracking, ad engagement-to-pipeline analytics with plug-and-play dashboards, account scoring, ABM stage tracking, CRM sync, first-party qualitative intent, automated assignment of BDRs to hot accounts, custom webhooks, AI chatbot, impression capping, ABM objects, and ad engagement tracking at the job-title level.
User Impressions and Reviews
G2, TrustRadius, Reddit, LinkedIn – there’s almost no chatter about Satlo.
On G2, there is precisely 1 review for Satlo (as of Nov 2025), with an astonishing 5.0/5 rating.
That sounds great, but a single review isn’t a trend.
It’s from a small-business LinkedIn marketing consultant, who basically praises Satlo for saving her time and giving valuable insights.
In forums, Satlo is hardly mentioned.
A Reddit search yields nothing but unrelated stuff, and even broad ABM or LinkedIn Ads communities don’t have threads on Satlo specifically.
ZenABM: A Lean First-Party LinkedIn ABM Alternative
ZenABM is specifically designed for LinkedIn ABM and is a better alternative to Satlo.
Let’s look at its features:
LinkedIn Ads Engagement at the Account Level
ZenABM integrates directly with the LinkedIn Ads API to pull account-specific data from all campaigns.
This allows you to identify precisely which target accounts are interacting with your LinkedIn ads (impressions, clicks, etc.), all mapped to individual companies.
Pro Tip: ZenABM can also reveal anonymous website visitors for free. Retarget them with inexpensive LinkedIn text ads, and ZenABM will identify the companies that saw your impressions.
Real-Time Engagement Scoring + Full Touchpoint Timeline
ZenABM continuously updates engagement scores from ad interactions. You can monitor recent trends (like the past week) or historical patterns to identify accounts heating up.
These scores help marketing and sales prioritize high-value accounts for follow-up.
Plus, the tool displays the full touchpoint timeline of each account:
ABM Stage Tracking
ZenABM enables you to define your ABM funnel stages (e.g., Identified → Aware → Engaged → Interested → Opportunity) and automatically classifies accounts using engagement and CRM information.
You can set your own thresholds for “Engaged” or “Interested,” and ZenABM will track stage transitions automatically.
This delivers full-funnel visibility like enterprise ABM platforms, highlighting where accounts stall and where progress accelerates.
Bi-Directional CRM Integration and Workflows
ZenABM integrates bidirectionally with CRMs such as HubSpot (Salesforce available on higher plans).
LinkedIn engagement data feeds directly into your CRM as company-level properties, keeping sales teams informed:
ZenABM can auto-update account stages to “Interested” when engagement passes a set threshold and assign accounts to specific BDRs for follow-up.
Intent Tagging from LinkedIn Ads Engagement
ZenABM allows you to tag campaigns by theme (like “Feature A” vs. “Feature B”) and shows which accounts engage with which themes, revealing their priorities.
This is genuine first-party intent. Instead of paying for inferred keyword interest, you get direct proof like Account Z clicking “Feature A” ads, demonstrating actual buying interest.
These insights also sync to your CRM, supporting highly targeted outreach and relevant messaging.
Your sales reps can instantly see which topics or pain points each account reacts to most.
This feature is fairly unique to ZenABM, making it a worthwhile add-on even if you already have an existing subscription to some other ABM tool.
Job-Title Analytics
ZenABM also gives a breakdown of the specific job titles that interact with your ads.
Raw metrics, dwell time, full video funnel – all available out of the box.
Built-in Dashboards and ABM Analytics
ZenABM includes pre-built ABM dashboards linking ad exposure, engagement, funnel stages, and pipeline metrics.
- Track performance across campaigns, LinkedIn groups, and individual ads:
- ZenABM tracks both deal size and ad spend per account/campaign, enabling ROAS, pipeline per dollar, and campaign-driven revenue insights. Revenue teams can use this to optimize engagement and accelerate deal closure rather than focusing on vanity metrics
ABM Campaign Objects for True Multi-Campaign Attribution
Unlike standard analytics tools that treat every LinkedIn campaign separately, ZenABM lets you combine multiple campaigns into one ABM campaign object.
This gives a unified view of performance across markets, persona variations, or creative groups.
You can see the total influenced pipeline, account movement, spend, ROAS, and progression for the entire initiative instead of fragmented reports inside Campaign Manager.
Custom Webhooks
With the newly rolled out custom webhooks, ZenABM can fit into any of your workflows as needed.
AI Chatbot to Analyze Your LinkedIn and ABM Data
ZenABM now includes an AI chatbot layered on top of your LinkedIn API data and processed ABM insights.
Instead of exporting CSVs or building Looker dashboards, you can literally ask questions like “Which accounts moved from Interested to Selecting last month” or “What is my pipeline per dollar across retargeting campaigns” in natural language.
The AI pulls from raw ad engagement, ABM stages, intent tags, campaign groups, and CRM properties to give instant, contextual answers.
Multi Client Workspace for Agencies
ZenABM now supports agencies with a dedicated multi-client environment.
Agencies can manage unlimited ad accounts and clients in one place, with separate dashboards, ABM campaigns, and client-specific analytics.
This removes the headache of switching accounts in LinkedIn Campaign Manager.
ZenABM Pricing
Plans start at $59/month for Starter, $159/month for Growth, $399/month for the Pro (AI) tier, and $479/month for the agency tier.
All plans cover essential LinkedIn ABM functions, with higher tiers mostly expanding limits or adding Salesforce integration.
Pricing is flexible (monthly or annual with two months free), and a 37-day free trial allows teams to try before buying.
Conclusion
Satlo gives you a clearer view of how companies interact with your LinkedIn ads and offers basic intent scoring, exports, and CRM syncing, but the platform is still early and limited in scope.
With almost no public reviews, minimal attribution depth, and a narrow feature set, it works more as a lightweight reporting layer than a full ABM tool.
If you need stronger account insight, first-party intent, ABM stages, scoring, multi-campaign attribution, and CRM driven workflows, ZenABM provides a far more complete LinkedIn ABM stack at a similar price point.
