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Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement

Multi-touch attribution for LinkedIn ads is absolutely necessary for fair revenue and pipeline attribution. But most conventional solutions like the LinkedIn CAPI, Insight tag, Campaign Manager, IP matching software, or CRMs fail at providing accurate view-through multi-touch attribution. Let’s see why conventional methods/tools fail and what works. Multi-Touch Attribution for LinkedIn Ads: Short Summary Most… Continue reading Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement

7 Best CRM Integrations for LinkedIn Ad Tracking

Tracking which companies engage with your LinkedIn ads and how those engagements turn into pipeline or revenue can get overwhelming if you rely on manual data exports and spreadsheets. Every day, B2B marketers waste hours pulling LinkedIn campaign stats, matching them to CRM records, and updating CSV files. There’s a better way: integrate your CRM… Continue reading 7 Best CRM Integrations for LinkedIn Ad Tracking

7 Best LinkedIn Ad to CRM Automation Tools 2025

Keeping track of accounts engaging with your LinkedIn ads, their ABM stage and intent, conversions, ad influence on pipeline, etc., can get overwhelming if you still manually do all the data extraction, analysis and uploading to the CRM. So, to scale your ABM strategy without spending hours daily on revops tasks as basic as copy-pasting… Continue reading 7 Best LinkedIn Ad to CRM Automation Tools 2025

11 Best LinkedIn Ad Tracking Software 2025

LinkedIn’s CTRs are low (sponsored content averages about 0.44%). Most prospects view but don’t click your ads. For instance, an ad viewer may later search for you *organically*. You’ll think it’s SEO when it was LinkedIn. Plus, it’s not just about attribution. If you are running ABM on LinkedIn, account-level impression and engagement tracking is… Continue reading 11 Best LinkedIn Ad Tracking Software 2025

Common Room: Contact-Level ABM with Community and Product Engagement

Common Room, at its core, is a data unification hub (the name is self-suggestive) and is used by marketers for ABM. The tool’s AI-powered lead-level engagement tracking on communities and socials, and Agentic AI for GTM set it apart from other ABM tools. In this article, I’ll walk you through all Common Room features, reviews,… Continue reading Common Room: Contact-Level ABM with Community and Product Engagement

10 Best LinkedIn Ad Campaign Attribution Tools 2025

Attributing revenue, ROI, etc., to your LinkedIn ad campaigns cannot be done in Excel workbooks or Notion tables. You’ll have to add a dedicated tool to your tech stack. So, here’s a list of the 10 best LinkedIn ad campaign attribution tools with a laser focus on features that can help you give each LinkedIn… Continue reading 10 Best LinkedIn Ad Campaign Attribution Tools 2025

6sense for ABM: Exploring its features and assessing if its your ABM fit

6sense is a B2B account-based marketing (ABM) platform with a focus on AI-powered revenue intelligence and website visitor deanonymization. 6sense’s web visitor identification is, in fact, incorporated by other ABM tools too as an integration. The platform hosts a huge bundle of features and comes with premium pricing. In this article, I’ll take you through… Continue reading 6sense for ABM: Exploring its features and assessing if its your ABM fit

Terminus for ABM: Analyzing its Features and Viability for Your Businesses

Terminus is not only an end-to-end B2B account-based marketing (ABM) platform but also offers not-so-common features like email signature tracking, chat experience tracking for ABM, etc. But with a great suite of features comes a huge price tag and a steep learning curve. In this article, we’ll explore all the B2B ABM features of Terminus… Continue reading Terminus for ABM: Analyzing its Features and Viability for Your Businesses

Factors.ai for ABM: A Comprehensive Guide

Factors.ai is a B2B ABM platform focusing on intent capture, GTM workflows, web visitor deanonymization, Ad tracking and management, view-through attribution, and more. Let’s look at its features in detail, user reviews, and see if it’s the right fit for your ABM campaigns. Factors.ai for ABM: Short Summary Factors.ai offers the following features: Ad Tracking… Continue reading Factors.ai for ABM: A Comprehensive Guide

10 Best LinkedIn Ad Attribution Tools 2025

Attributing results like revenue, ROI, etc., to your LinkedIn ads is so not going to work in Excel. You must add a dedicated tool to your inventory. So, here’s a list of the 10 best LinkedIn ad attribution tools with a laser focus on features that matter for our specific use case here. Read on… Continue reading 10 Best LinkedIn Ad Attribution Tools 2025

Calculate Your LinkedIn Ads ABM Budget using our free calculator

Tag: ABM tools