Recotap vs. Madison Logic: Which is Better for ABM?17 min read

Recotap presents itself as a LinkedIn-first ABM platform for B2B teams that want to identify, engage and convert high-value accounts with more precision.

Madison Logic, on the other hand, is an enterprise ABM platform that helps you reach named accounts across several paid channels from one place.

In this guide, I compare Recotap vs. Madison Logic on features, pricing and ABM fit so marketing and sales teams can quickly see which platform lines up with their motion.

I also cover how ZenABM can work as a lean LinkedIn first alternative or sit beside them as a lighter ABM analytics layer.

Recotap vs. Madison Logic: Quick Summary

In case you’re short on time, here is the snapshot:

• Recotap is a LinkedIn first ABM platform that unifies account data, LinkedIn campaigns, website personalization and performance analytics.
• Madison Logic is an enterprise ABM platform focused on multi-channel reach, content syndication, and long-running intent data.
• Recotap’s ABM Signal Hub merges CRM, MAP, website behavior and third-party intent (Bombora, G2, TrustRadius) into one view, then scores and stages accounts.
• Madison Logic leans on a large third-party intent graph and Bombora-style Company Surge signals to find and prioritize in-market accounts.
• Recotap is strongest on LinkedIn Ads plus website personalization with dynamic segments, AI journey staging and real-time triggers.
• Madison Logic spreads spend across content syndication, display, LinkedIn, CTV and audio, using publisher networks and ML Insights dashboards.
• Recotap Standard starts at about $1,499 per month on annual contracts, with Enterprise priced custom for larger teams.
• Madison Logic uses custom enterprise pricing, with public benchmarks pointing to higher ticket budgets plus media spend.
• Recotap suits LinkedIn-centric teams that want integrated ads, web personalization and intent automation without a huge suite.
• Madison Logic suits large B2B orgs that want syndication, broad paid reach and deep third-party intent.
• A third option: ZenABM gives account-level LinkedIn ad engagement, pipeline dashboards, account scoring, ABM stages, CRM sync, first-party qualitative intent, automated BDR assignment, custom webhooks, an AI chatbot and job title analytics starting at $59 per month.

Recotap Overview: Key Features, Pricing, and Reviews

Recotap presents itself as a LinkedIn first ABM platform for B2B teams that want to identify, engage and convert high-value accounts with more precision.

Key Features

Recotap is an all-in-one ABM system that covers data, advertising, web experience and analytics.

Unified Data and Targeting

Recotap pulls data from your CRM, marketing automation, website and third party intent providers into a single account view.

In practice, it joins signals like site visits, ad clicks, external intent (Bombora, G2, TrustRadius) and CRM data so you can segment and score accounts by fit and activity.

The aim is to understand where each account is in its buying journey and point campaigns at those that match timing and fit.

Account Segmentation & AI Automation

Recotap leans on dynamic segments and AI scoring. You define segments using firmographics, engagement, ICP fit and intent level, and the system keeps these lists refreshed automatically as data changes.

This cuts down manual work on target account lists. Recotap’s AI can also estimate journey stages so you know if an account is early research, actively engaged or close to sales.

LinkedIn Advertising Orchestration

As an official LinkedIn Marketing Partner, Recotap is built for advanced LinkedIn Ads management.

It supports account based LinkedIn campaigns and helps marketers roll out highly tailored LinkedIn ads for dozens or hundreds of accounts at once.

Website Personalization

Recotap extends personalization to your website. You can set up 1:1 landing page experiences for target accounts without heavy engineering, putting it closer to web personalization modules in tools like Terminus or Demandbase.

CRM & MAP Integrations

Recotap integrates with major CRM and marketing automation platforms so sales and marketing can work from shared data.

Salesforce and HubSpot CRM are supported with bi-directional sync for accounts, contacts and deals, alongside Marketo and Pardot for marketing automation.

It also connects to sales tools like Outreach and Salesloft, plus Slack and Microsoft Teams, so BDRs get alerts when a target account crosses a threshold.

Analytics & Attribution

Recotap includes AI-powered analytics and revenue attribution dashboards.

Its Revenue Impact view links campaigns to pipeline and revenue so you can see which programs drive closed deals and how account journeys progress from first touch to conversion.

“Smart” Automations

Recotap automates repetitive ABM tasks so lean teams can still run complex programs.

It tracks intent spikes, refreshes segments and triggers outreach when an account hits a hot score. One G2 reviewer notes that Recotap’s UX is built to simplify ABM without sacrificing outcomes.

Data & Intent: Fueling Recotap’s Campaigns

Recotap’s main differentiator is how it merges and interprets intent data to run smarter ABM campaigns.

Its ABM Signal Hub blends first-party engagement data from CRM, website and marketing tools with third-party intent from G2, TrustRadius and Bombora, removing data silos and giving a more complete view of each account.

The intent scoring engine aggregates these signals, ranks accounts by readiness and pushes hot ones into campaigns or sales queues. Because sync is real-time, Recotap can trigger LinkedIn ad sequences as soon as an account shows buying behavior.

The upside is precise targeting with less manual monitoring, though the flexibility introduces some complexity. Reviewers say that once configured, intent orchestration feels close to what you get in tools like 6sense or Demandbase.

Recotap Pricing: How Much Does It Cost?

Recotap publishes pricing on its site, which makes budgeting easier.

• Standard Plan ($1,499/mo, annual) – Includes: 1:1 and 1:Many LinkedIn ABM campaigns with automated orchestration, dynamic segmentation and journey modeling, hyper personalized LinkedIn ads and landing pages, CRM integrations, Bombora intent and optional G2 data, plus account scoring and analytics for one workspace.
• Enterprise Plan (Custom) – Adds: SSO and custom roles, multiple workspaces, custom data signal integrations and advanced reporting, plus a dedicated account manager and tailored onboarding.

Given that Recotap’s entry plan already comes in above $10K per year, ZenABM stands out as a more budget-friendly option, starting at ~$59/month for the Starter plan, with the top tier still under $6K per year.

ZenABM still covers core LinkedIn ABM needs such as account-level ad engagement tracking, account scoring, ABM stage tracking, routing hot accounts to BDRs, bi-directional CRM sync, custom webhooks, qualitative company intent and plug and play ROI dashboards.

User Impressions and Reviews

Recotap holds a 4.7 out of 5 rating on G2 from 47 reviews.

Most reviewers are based in Asia, which hints that Recotap’s GTM motion is currently APAC heavy.

Users often praise:

• Ease of use and clean UI
• All in one coverage across ads and ABM programs
• Ad management and ABM orchestration

Common issues include:

• Design constraints
• Reporting depth that could be richer in some areas

TrustRadius and other review platforms are still relatively quiet on Recotap.

Madison Logic Overview: Key Features, Pricing, and Reviews

Madison Logic is an enterprise ABM platform that helps you reach named accounts across several paid channels from one place.

Here is a condensed look at what it does, what it costs and how users see it.

Key Features of Madison Logic

The Activate ABM platform combines content syndication, ads and intent data in a single system.

Multi-Channel Advertising

Madison Logic coordinates content syndication, display, LinkedIn ads, CTV and digital audio in one platform.

You can reach target accounts through whitepapers, webinars, LinkedIn Sponsored Posts and streaming TV or audio placements.

Intent Data & Account Prioritization

Madison Logic claims a large B2B intent graph built over many years and a broad set of accounts and contacts.

These signals feed ML Insights, which scores and prioritizes in market accounts so you know who to focus on.

ABM Content Syndication

Madison Logic can syndicate your content through its publisher network to generate MQLs from target accounts.

The vendor highlights tight filters, although some marketers view syndication as opaque and inconsistent on lead quality, with one Redditor calling it “a blind network with no way of filtering out of spec leads.”

ABM Display & Social Ads

Madison Logic runs programmatic display and LinkedIn campaigns against your account list.

As a LinkedIn Marketing Partner, it syncs segments into Campaign Manager and includes LinkedIn as part of multi channel sequences.

The goal is sustained exposure across display, social and other channels, even though display networks still struggle with bots and banner blindness.

Connected TV & Audio Ads

For teams with creative capacity and budget, Madison Logic can also activate CTV and digital audio campaigns as part of an ABM mix.

Analytics and Attribution

ML Measurement and the ML Intent Dashboard connect engagement to pipeline and revenue. The Intent Dashboard centralizes intent, engagement and benchmarks, then surfaces hot accounts and recommended next steps, with views for stage movement and cross channel performance.

Data Sources and Targeting Capabilities

Madison Logic built its edge on deep intent data.

Its data arm later became Bombora, and the platform still blends first party engagement with Bombora Company Surge plus firmographic and technographic data inside the ML Data Cloud.

Targeting uses firmographics and job attributes, so you can reach the right roles and regions via syndication, display and LinkedIn.

Third party keyword surge intent can skew toward curiosity rather than purchase intent, and some G2 reviews point out a strong top of funnel tilt.

Pro Tip: Third party surge data can be noisy and expensive. ZenABM instead focuses on first party qualitative intent by tracking how companies interact with each LinkedIn ad you run. You tag campaigns by theme, and ZenABM groups accounts by what they actually click, giving sales and marketing clearer signals.

Madison Logic’s Integrations: Fitting into the Martech Stack

Madison Logic connects to major CRM, MAP and sales tools, which suits complex B2B stacks, although setup and upkeep can require ops effort.

Madison Logic Pricing: How Much Does It Cost?

Madison Logic does not share list pricing publicly, so most buyers will see custom enterprise quotes.

Public benchmarks suggest:

• A HubSpot Marketplace listing once quoted a Professional plan at around $3,000 per month plus media, with CPM or CPL-based pricing.
• Salesforce’s AppExchange references “Starting at $1 USD/company/month,” which scales quickly with larger account lists.
• A Forrester Total Economic Impact study sponsored by Madison Logic highlights high ROI and quick payback, though it should be read as vendor-aligned rather than neutral.

User Impressions and Reviews

User feedback reflects strong capabilities along with predictable tradeoffs.

Pros:

• Broad multi-channel ABM: reviewers say Madison Logic helps “hit target accounts everywhere they are,” from syndication to display to CTV, and like having intent, ABM insights and analytics together.
• Lead volume and alignment: syndication is credited with meaningful lead volumes that mostly match filters, with some praise for strict criteria and swapping stale contacts.
• Support and insight: Madison Logic gets positive notes for responsive support and an overall G2 rating of around 4.3 across 200-plus reviews.

Cons:

• Learning curve and UI: the platform is seen as powerful but complex, with a steep learning curve for ABM newcomers and interfaces that can feel clunky, often needing structured training.
• Integration and ops friction: some teams report sync issues that forced manual CSV exports and extra work for multi-region setups.
• Top of funnel bias and cost: reviewers mention that many leads are early stage and that Madison Logic is better suited to large enterprises. In one Reddit thread it is described as useful by some and “a terrible suggestion” by others for modern agile teams.

Recotap vs. Madison Logic: Key Differences

The key differences between Recotap and Madison Logic are summarized here.

Recotap vs. Madison Logic: So Which Is Better for ABM?

If your ABM program lives mainly on LinkedIn and your website, Recotap is closer to what you need.

It unifies CRM and intent data into one account view, automates LinkedIn targeting and journeys and adds website personalization so ads and landing experiences stay aligned.

That gives lean teams enough power to run serious ABM without jumping straight into heavy enterprise software.

Madison Logic fits better when your strategy depends on scale and variety across channels.

It combines long-running intent data with content syndication, display, LinkedIn, CTV and audio, then shows how that mix feeds the pipeline.

This suits larger teams with bigger paid budgets and patience for syndication workflows, analytics setup and enterprise-level complexity.

If your main questions are “which companies saw our LinkedIn ads, who is heating up and how much pipeline those campaigns created,” both tools can feel heavier than needed.

ZenABM as a LinkedIn First, First-Party Lean ABM Alternative

If you primarily care about first-party accuracy on LinkedIn, account scoring, ABM stages, CRM sync and revenue attribution, a lighter platform is easier to roll out.

This is where ZenABM comes in.

Even for teams running heavy multi-channel ABM, ZenABM adds a focused LinkedIn analytics and intent layer.

Account-Level LinkedIn Engagement Tracking

ZenABM connects directly to the official LinkedIn Ads API and records account-level data per campaign.

You see which companies view and engage with your ads using first-party LinkedIn data instead of IP or cookie matching. A Syft study suggests IP identification often peaks near 42 percent accuracy, so ZenABM treats ad engagement as the stronger intent signal.

Real Time Engagement Scoring & ABM Stages

ZenABM updates engagement scores continuously as accounts interact with your ads. You get a full touchpoint history and can define stages such as Identified, Aware, Engaged, Interested and Opportunity.

CRM Integration and Workflows

ZenABM syncs bi-directionally with HubSpot and supports Salesforce on higher plans. All LinkedIn metrics can be written as company properties inside your CRM.

When an account crosses your scoring threshold, ZenABM can update its stage and auto assign a BDR for timely outreach.

Intent Tagging and ABM Analytics

ZenABM lets you pull intent topics from LinkedIn campaigns and tag campaigns by feature, use case or offer.

Its ABM dashboards connect LinkedIn ads to account engagement, stages and revenue. Because ZenABM tracks deal value and ad spend per company and campaign, it can calculate ROAS and pipeline per dollar automatically.

Webhooks, Job Title Analytics & Campaign Objects

ZenABM webhooks send events into your stack for Slack alerts, enrichment flows and other automation.

You can group LinkedIn campaigns into ABM campaign objects and view performance across markets, personas or creative clusters rather than juggling individual reports.

AI Chatbot & Multi-Client Workspace

ZenABM includes an AI chatbot on top of your LinkedIn API data and ABM model so you can ask questions like “Which accounts moved from Interested to Selecting last month?” or “What is my pipeline per dollar on retargeting campaigns?”

Agencies can use the multi-client workspace to run several ad accounts and ABM campaigns with separate dashboards and reporting without constant switching in Campaign Manager.

ZenABM Pricing

Plans start at $59 per month for Starter, $159 per month for Growth, $399 per month for Pro (AI) and $479 per month for Agency.

The Agency plan still stays under $6,000 per year, and all tiers include core LinkedIn ABM capabilities. Higher tiers mainly lift limits and add Salesforce sync.

Every plan comes with a 37-day trial.

Conclusion

Recotap is a strong fit if your ABM strategy revolves around LinkedIn and your website. It unifies data and intent, runs LinkedIn ABM and personalizes web experiences while automating key plays, which gives lean teams enough lift without jumping into full enterprise suites.

Madison Logic is better for larger organizations that want to blanket target accounts with content and ads across channels.

It combines syndication, display, LinkedIn, CTV and audio with a deep intent graph and enterprise-level reporting, in exchange for higher cost and complexity and a natural tilt toward top of funnel volume.

If your real need is reliable company-level LinkedIn engagement, clear ABM stages, CRM sync and honest revenue attribution for LinkedIn ads, ZenABM keeps the stack much lighter.

You get first-party LinkedIn intent, account scoring, pipeline dashboards and workflows without the overhead of a full suite, and you can still add Recotap or Madison Logic later if your program grows to that stage.

Try ZenABM now for free or book a demo to know more!