Account-based marketing teams understand the importance of seamlessly flowing LinkedIn Ads data into their CRM.
Yet to truly power an ABM motion, you need more than simple lead synchronization. You need an end-to-end system that brings company-level ad engagement insight directly into your CRM.
In this guide, I’ll explain why syncing LinkedIn ad engagement with your CRM is critical and how ZenABM makes it frictionless.
Automating LinkedIn Ad Engagement Tracking in a CRM: Snapshot
Your CRM already holds your pipeline and deal information. By adding company-level impression and engagement metrics from LinkedIn Ads, you give RevOps and sales total visibility into account interest.
Standard CRM tools (like HubSpot’s built-in connector) typically attribute an ad touch to a company only when there’s a click. There’s no view-through attribution available. To extract full engagement data, including impressions, video views, clicks, and more, and push it into the CRM as company fields, then set up scoring, rep assignment, and revenue attribution, a manual approach is time-consuming and costly.
ZenABM automates every step:
- Captures impressions and all engagement signals (even without clicks) and syncs them to HubSpot as company properties.
- Automatically assigns reps in your CRM when an account surpasses a preset engagement threshold.
- Calculates both current and historical averages of each account’s engagement to highlight the hottest prospects.
- Tags campaigns with intent (e.g. feature-level focus) and groups companies by shared intent.
- Pulls CRM deal data back into ZenABM so you can attribute ad impact to pipeline and revenue.
- Provides ready-made ABM dashboards for ongoing analytics.
Setting up the LinkedIn Ads → CRM integration (HubSpot for now) in ZenABM takes under 10 minutes and relies on LinkedIn’s official Ads API, not scraping or cookies.
Book a ZenABM demo to get started.
Why Automate LinkedIn Ads Engagement Tracking In a CRM?
Before diving into implementation, let’s explore the benefits:
Save Time and Reduce Errors
Manually exporting daily LinkedIn ad metrics, importing CSVs into HubSpot, and building workflows for scoring and rep assignment is a drain on resources. Automation slashes hours of repetitive work so your team can focus on high-impact tasks.
For instance, here’s an example of a HubSpot workflow built for buying intent analysis:
Without automation, you’d need to recreate such workflows for every campaign.
Capture Every Buying Signal
In ABM, early-stage signals (impressions, video plays, and non-click interactions) are critical. An automated integration ensures all these touchpoints flow into your CRM in near real time, preventing interest from slipping through the cracks.
Enable Instant Follow-Up
When multiple people at Company X engage with your ads, you need sales outreach immediately. Automated thresholds trigger tasks or alerts in your CRM so BDRs can reach out while the moment is hot, improving connection rates.
Scale Consistently
ABM programs target hundreds or thousands of accounts. Manual spreadsheets cannot keep up. Automated syncing guarantees data integrity and consistent visibility across marketing, sales, and RevOps.
Achieve Closed-Loop Attribution
With company-level LinkedIn campaign data in your CRM, you can tie impressions and engagements directly to pipeline and revenue. This provides clear evidence of marketing’s influence and shows which ads truly move deals forward.
Key Features of ZenABM’s Integration
Now that we’ve explored why automating your LinkedIn Ads-to-CRM workflow is a no-brainer, let’s break down exactly how ZenABM makes it happen, like what LinkedIn ads data it pushes into your CRM, and what valuable context it can pull back from your CRM to complete the loop:
First-Party Company Engagement Metrics
Built-in LinkedIn connectors track only clicks. ZenABM pulls impressions and detailed engagement data straight from LinkedIn’s API, then sends it to your CRM as fields like “LinkedIn Impressions (7d)” and “Ad Engagements (30d)”.
Dynamic Engagement Scoring & BDR Assignment
ZenABM computes two scores per account: a current engagement average and a lifetime engagement average. When a company exceeds your defined threshold, it automatically assigns the right rep in HubSpot.
Intent Data for Personalized Outreach
By tagging campaigns with intent categories (e.g., “Onboarding”, “Security”), ZenABM groups accounts showing the same interests. This intent is then synced as a CRM property, giving BDRs context for tailored messaging.
Two-Way Sync for Revenue Attribution
ZenABM not only pushes LinkedIn metrics into your CRM but also pulls deal and pipeline values back into its platform. You get a single view showing ad engagement alongside actual deal values.
Plug-and-Play Analytics Dashboards
Prebuilt ABM dashboards display metrics such as total pipeline influenced, ROI, ROAS, and account stages—no heavy lifting required.
Setup Steps
- Create your ZenABM account and verify your company email.
- Click “Connect LinkedIn” and authorize ZenABM to access your Ads account:
- Sign into LinkedIn and complete verification.
- Choose the LinkedIn ad account to integrate:
- Click “Connect HubSpot,” log into HubSpot, and select your instance:
- Set your engagement threshold to control which accounts are pushed as influenced deals:
After these steps, your HubSpot CRM will automatically receive and display LinkedIn ad engagement metrics on company records:
Conclusion
If you’re still juggling spreadsheets or scripts to track LinkedIn ads’ effectiveness in your CRM, it’s time for an upgrade. ZenABM automates the entire process, surfacing early intent, enabling instant follow-up, and providing accurate ROI reporting, all without manual intervention.
Stop guessing and start attributing. Try ZenABM today.
FAQs
What metrics does ZenABM sync to CRM?
Company-level impressions, clicks, video views, engagement scores, ad spend breakdowns, assigned reps, and intent categories – all as CRM properties.
Can I track impressions without any clicks?
Absolutely. ZenABM captures all impression-based signals, so you see interest even if there’s no click.
How are BDRs assigned automatically?
ZenABM’s scoring engine calculates dynamic engagement scores. When an account meets your threshold, it assigns the designated rep in HubSpot.
Is this better than native HubSpot integration?
Yes. HubSpot’s ads tool captures only clicks and form submissions, whereas ZenABM syncs full engagement data and intent insights.
Which CRMs does ZenABM support?
HubSpot and Salesforce
Does ZenABM connect ad engagement to pipeline?
Yes. It matches engaged companies to open deals and displays pipeline and revenue metrics within ZenABM.
What setup is required?
Connect your LinkedIn Ads and CRM accounts in under 10 minutes (no development resources needed).
Is historical data available?
ZenABM syncs current and recent engagement data continuously; it does not backfill beyond API limits.
How secure is my data?
ZenABM uses LinkedIn’s official API and adheres to industry privacy and security standards (no scraping).
