LinkedIn Campaign Manager does have the capability to track companies engaging with your LinkedIn ads but this capability comes with certain compromises.
In this post, I’ll explain how to identify the companies that engaged with your LinkedIn ads within Campaign Manager, outline the native constraints, and illustrate how ZenABM addresses these challenges.
How to See Which Companies Engaged With Your LinkedIn Ads: Short Summary
- LinkedIn Campaign Manager’s “Companies” tab displays impressions, clicks, and engagement aggregated at the account level.
- However, this information is combined across all your campaigns, without a breakdown by campaign or group.
- As a result, you cannot determine which specific ad or message a company interacted with.
- Because ABM campaigns vary by message, product focus, and timing, having that granularity is essential.
- ZenABM resolves this by:
- Showing exactly which campaigns and groups a company engaged with
- Recording impressions, comments/likes, and clicks for each individual campaign
- Synchronizing these touchpoints into your CRM (for example, HubSpot) as company-level metrics
- It also ties campaign engagement to actual pipeline and closed-won deals.
- With features like intent scoring, BDR routing, and ABM stage mapping, ZenABM provides complete visibility.
- In summary, ZenABM offers the detailed engagement insights that Campaign Manager lacks.
Using LinkedIn Campaign Manager to Identify Companies That Engaged With Your Ads
Starting in 2024, LinkedIn Campaign Manager introduced a “Companies” tab (formerly called “Company Engagement Report”) that offers high-level data on company interactions.
It reveals how frequently individuals from each company engaged with your ads, including clicks, impressions, and lead form submissions:
Here is the process to access it:
- Navigate to your LinkedIn ad account in Campaign Manager.
- Click Plan in the left sidebar, then choose Companies. (Your LinkedIn Page must be linked to the account to activate this feature.)
- Pick a reporting period from the top dropdown (for example, last 30 days). LinkedIn supports 7, 30, 60, or 90-day windows.
You will then see the list of companies that interacted with your ads during the selected timeframe.
To assess engagement, review the Paid Clicks and Engagement columns.
Use filters or the search function to focus on target companies.
Why LinkedIn Campaign Manager Isn’t Enough for ABM
Although the Companies tab in the campaign manager offers some engagement insights, it aggregates data by account rather than by campaign.
Consequently, while you can tell that Company X interacted with your ads, you cannot determine which specific ad or message caught their attention.
This limitation poses a significant challenge for ABM marketers, who often run parallel campaigns targeting distinct personas, journey stages, and product features.
In fact, most marketers run ABM campaigns that have various campaign groups and those groups further branch into many ad campaigns.
Example: Userpilot’s ABM campaign structure:
So, individual campaigns usually differ in:
- Ad creative and messaging
- Budget allocation, scheduling, and owning team
- Targeted stage of the buyer journey
That is why it is crucial to monitor company-level engagement broken down by campaign and group:
- So you can identify which message resonated
- And connect that engagement to revenue outcomes
LinkedIn’s native tools do not provide visibility into which companies interacted with which content.
For instance, if Company Y sees ads for both Product A and Product B, you will never know which one prompted their response.
What you need is campaign-specific engagement visibility by company.
See Which Company Engaged With Which Ad Campaign With ZenABM
ZenABM is built specifically for LinkedIn ABM, offering:
Per-Campaign Engagement Tracking by Company
ZenABM determines which companies:
- Viewed your ad
- Engaged (comments/likes)
- Clicked
All interactions are tracked per campaign and campaign group using LinkedIn’s official API.
Native CRM Sync Without Engineering
Bi-directional synchronization ensures LinkedIn engagement data appears in your CRM without manual configuration.
Attribution to Pipeline and Deals
ZenABM links engagement metrics to closed deals in your CRM:
For example:
- “This campaign generated $60k in pipeline.”
- “This group influenced 18 closed deals.”
- “This quarter’s LinkedIn ROAS is 6.4x.”
Pushes Engagement Data as CRM Fields
ZenABM synchronizes metrics as company properties in platforms like HubSpot:
Intent-Based Scoring + Sales Routing
ZenABM calculates a real-time “Engagement Score” across campaigns:
It assigns high-scoring companies to BDRs:
ZenABM also tags campaigns with buyer intent and groups companies based on similar behavior:
Intent data is synced to HubSpot as well:
Built-in Dashboards to Track ABM Impact
ZenABM offers ready-made dashboards for ROI, ROAS, influenced revenue, and more:
Pre-Structured ABM Object Hierarchy
Campaigns, groups, and ads come pre-organized for seamless reporting and scaling.
Automatic ABM Stage Classification
ZenABM tracks company journey stages based on live behavior:
ZenABM Pricing
Select a plan that suits your ABM requirements:
- Starter – $59/month: Covers 1 campaign, basic scoring, HubSpot sync, and campaign intent.
- Growth – $75/month: Adds BDR routing, real-time alerts, and multiple dashboards.
- Pro – $119/month: Unlimited campaigns, advanced analytics, and forthcoming automation features.
Try ZenABM free or book a live demo.
Final Thoughts
To accurately see which companies engaged with your LinkedIn ads–and which campaigns generated that interest–you need more than the native Companies tab.
ZenABM fills this gap by delivering campaign-level engagement data directly tied to revenue.
Try ZenABM or start your free trial today.
