If you’re running LinkedIn ads and want to monitor which companies viewed them, you’ll need to track ad views at the company level.
This is possible through LinkedIn Campaign Manager, but it comes with caveats.
In this article, I’ll explain how to track LinkedIn ad views by company using Campaign Manager, where it falls short, and how ZenABM addresses those shortcomings.
How to Track LinkedIn Ad Views by Company: Short Summary
- LinkedIn Campaign Manager has a “Companies” section that displays views, clicks, and engagement metrics by company.
- However, it aggregates this information at the ad account level—there’s no campaign-specific breakdown.
- This makes it difficult to determine which specific ad or message a company interacted with.
- Since ABM campaigns vary by creative, goal, and timing, campaign-level visibility is essential.
- ZenABM overcomes this by:
- Identifying which companies viewed which LinkedIn campaigns and campaign groups
- Providing per-company metrics like impressions, clicks, and interactions for each campaign
- Automatically syncing this data into your CRM (like HubSpot) as company-level fields
- It also maps campaign engagement to your sales pipeline and revenue, giving a clear ROI picture.
- With features such as automated lead scoring, rep assignment, intent signals, and ABM stage tracking, ZenABM delivers full transparency.
- In short: if you’re serious about LinkedIn ABM performance, ZenABM provides far more depth than native tools alone.
Using LinkedIn Campaign Manager to Track Ad Views by Company
As of 2024, LinkedIn Campaign Manager includes a “Companies” tab (previously called the Company Engagement Report), which gives a company-level overview of ad metrics.
This feature provides key stats per company, including the number of ad impressions, clicks, engagements, and lead conversions:
Here’s how to access and use this tab:
- Open your ad account in Campaign Manager.
- From the left menu, go to Plan, then click on Companies. (Make sure your LinkedIn Company Page is connected to the ad account—it’s required to enable this feature.)
- Choose a reporting period at the top of the page (LinkedIn supports 7, 30, 60, or 90-day ranges).
You’ll then see a list of companies that were exposed to your ads within that window.
Focus on the Paid Impressions column to see how many times your ads were viewed by users at each company.
The default view shows top companies, but you can search for specific accounts or apply filters to narrow the list.
Why LinkedIn’s Companies Tab Falls Short for ABM
While Campaign Manager’s Companies tab reveals which companies saw your ads, it only offers aggregate metrics—no detail at the campaign or ad group level.
So, even if Company X viewed or clicked an ad, you won’t know which campaign it came from.
That’s a major blocker for ABM teams running multiple overlapping campaigns, each with its own ad sets.
Here’s an example campaign structure used by Userpilot:
Each campaign and group varies based on:
- Ad creative and formats
- Parameters like budget, cadence, or owning team
- Targeted buyer intent or product messaging
So, without campaign-level ad view tracking, it’s hard to:
- Understand which messaging resonated most with specific companies
- Correlate LinkedIn campaigns with actual revenue impact
Say you run different campaigns for Product A and Product B. If Acme Corp views both, LinkedIn will show impressions, but not tell you which product they were interested in.
That ambiguity weakens attribution and decision-making.
The fix?
A tool that offers campaign-specific company-level impression tracking.
Track LinkedIn Ad Views by Campaign and Company with ZenABM
ZenABM is built for LinkedIn ABM and provides precision visibility via:
Detailed Campaign Tracking by Company
ZenABM tracks:
- Which companies viewed your ads
- Engagements (likes, comments, shares)
- Clicks per ad
All metrics are linked back to their respective campaign and group.
This is powered by LinkedIn’s official API—no sketchy workarounds or data hacks.
And that’s just the beginning:
Code-Free CRM Sync in Both Directions
ZenABM offers native, bi-directional CRM integrations—no developers required.
Connects LinkedIn Engagements to Real Pipeline Impact
ZenABM maps campaign-level engagement data to your CRM’s deal records:
Now you can say things like:
- “This campaign contributed $75k to the pipeline.”
- “This ad group touched 22 won deals.”
- “Our LinkedIn ROI this quarter was 5.2x.”
Sends Metrics to HubSpot as Company-Level Fields
ZenABM pushes key metrics into your CRM as structured company properties:
Scoring, Rep Routing, and Intent Detection
ZenABM generates real-time “Engagement Scores” for companies based on activity across all your campaigns:
Accounts are then auto-assigned to BDRs in your CRM:
You can also tag campaigns by intent themes, and ZenABM groups companies by behavioral patterns:
These signals sync to HubSpot, too:
Your team gets alerted on which companies are ready for outreach.
Plug-and-Play ABM Dashboards
No need for complex reporting—ZenABM offers built-in dashboards for tracking ROI, revenue, and ROAS:
Out-of-the-Box Campaign Hierarchies
ZenABM supports native structures like campaigns, groups, and ads, keeping everything mapped and organized.
Automated ABM Stage Monitoring
Monitor every company’s ABM progress based on real-time interaction data with rules of your own:
ZenABM Pricing
ZenABM offers tailored plans for different ABM needs:
- Starter – $59/month: For newer teams. One campaign, default scoring, basic intent, HubSpot sync.
- Growth – $75/month: Adds custom scoring, up to 3 dashboards, BDR assignment, and more (reports coming soon).
- Pro – $119/month: Full access—unlimited campaigns, advanced dashboards, and upcoming AI-driven features.
All plans include a free trial. Check pricing or book a demo to explore further.
Final Thoughts
To accurately track which companies viewed your LinkedIn ads—and tie that back to specific campaigns—Campaign Manager alone doesn’t cut it.
ZenABM provides campaign-level precision, CRM syncing, and revenue insight.
Try ZenABM or start a free trial today.
