You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself.

Thanks to the “Companies Tab”, they rolled out in 2024.

But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on.

In this article, I’ll show you:

• What you can do with LinkedIn Campaign Manager.
• How to use ZenABM to see which companies clicked on exactly which of your LinkedIn ads/ad groups, and even companies that saw your ads but never clicked, i.e. company-level impression tracking.

How to See Which Companies Clicked on Your LinkedIn Ads in LinkedIn Campaign Manager

LinkedIn’s native Campaign Manager has a Companies tab where you can see the companies that clicked on your LinkedIn ads under paid ads:

For it to work, you need no special integration. If you are running ads on LinkedIn, this should work.

Plus, you don’t just get to see ad clicks, you can also see:

• Paid impressions: Aggregate of ad impressions across all campaigns/campaign groups associated with your ad account.
• Paid engagements: The sum of all social actions, clicks to your Landing page, clicks to your LinkedIn page, both chargeable and free.
• Paid leads: Lead generation form fills after ad clicks.
• Organic engagements: Number of interactions with page posts and the product page from your LinkedIn company page.
• Organic impressions: Number of visits to your LinkedIn company page (not posts) associated with your ad account.
• Engagement level: This is calculated by adding the paid engagement rate and the number of organic engagements normalised over the time range. The level is also determined by comparing it to other companies that serve ads across LinkedIn.

Seems quite a lot?

I’d still say, too less for ABM.

All these metrics have been aggregated to your whole ad account. So, “Company X saw or clicked some of your ads” is what you get.

You still don’t know: Company-level impressions, clicks, and engagements for each particular ad. So, OK, Company X clicked/saw your ad, but which one?

Most ABM managers run multiple ABM campaigns at a time. These ABM campaigns have many campaign groups within them. Those campaign groups further have multiple ad campaigns.

Take this ABM campaign structure for example, which was used by Userpilot:

All these different ad campaigns, campaign groups, and ABM campaigns differ from each other on the basis of:

• Type of ad asset
• Campaign budget, frequency, time, manager, etc.
• Buyer’s intent, i.e. what feature/quality of your product/service is being advertised by the ad.

So, knowing company-level impressions, clicks, and engagements for each ad campaign, campaign group, and ABM campaign becomes necessary to:

• The intent of the buyer, so your BDRs know what feature/quality to talk about during the outreach, demo, etc.
• To be able to attribute the impact on the pipeline to the specific ad. Accurate and granular attribution is, in fact, extremely necessary to know what worked and what didn’t and design future campaigns accordingly. You can’t learn from previous ABM campaigns if you can’t attribute impact to each ad specifically.

Solution?

Third-party tools to help with your LinkedIn ABM strategy.

Using ZenABM to See Which Companies Clicked on Which of your LinkedIn Ads (And impressions too!)

You can either go for ABM giants like Dreamdata, Demandbase One, Terminus, 6sense, etc., if you can justify the cost of their otherwise overwhelming multi-channel features.

But if LinkedIn is your primary platform for running ABM, ZenABM is purpose-built for it:

Company-Level Impression Tracking Per Campaign

ZenABM captures all companies that:

• View your ad (impressions)
• Engage with your ad (like/comment)
• Click on your ad
• Never lands on your site

So it natively tracks view-through engagement from every account. For example, if a prospect’s company saw your LinkedIn post-ad 50 times, then later came inbound on its own, ZenABM would still credit those 50 impressions.

And yes, ZenABM extracts this data from LinkedIn’s official API – no reliance on cookies, IP matching or third-party data sources.

Bi-Directional CRM Integration

ZenABM’s CRM integration is native, no-code and bi-directional:

Connects LinkedIn Ads to Actual Pipeline & Revenue

ZenABM connects the dots: LinkedIn campaign impressions and engagement to deals in your CRM:

So you can finally say:

• “This ad campaign drove $75k in the pipeline”
• “This campaign group touched 22 deals that closed”
• “ROI for this quarter’s LinkedIn spend = 5.2x”

Pushes All Engagement Data into HubSpot Automatically as Company Property

ZenABM pushes LinkedIn Ad engagement data to HubSpot as company properties:

Automated Lead Scoring and Assignment to Your BDRs with Intent Information

ZenABM calculates a real-time “Current Engagement Score” based on impressions, clicks, and recency:

Then ZenABM assigns those accounts to your BDRs in HubSpot automatically:

Also, ZenABM helps you tag each campaign with buyer intent.

Then the tool groups engaged companies sharing a similar intent:

And the intent data is also pushed to the CRM:

So, your team puts efforts on the right accounts, at the right time and lures prospects with the right feature ;).

Ready-Made ABM Dashboards

With ZenABM, you don’t have to build dashboards or reports on your own.

The tool offers plug-and-play ABM dashboards to calculate metrics like ROI, ROAS, etc, of your LinkedIn ads ABM campaigns:

In short, ZenABM helps you switch from click-through to view-through attribution model, while also providing a hub to do all the ABM Math!

Pre-defined ABM Objects for Efficiency

ABM provides you with multiple pre-defined objects like ABM campaigns, campaign groups, and campaigns out of the box, so you don’t have to keep reorganising your data at different levels for different campaigns.

ABM Stage Tracking

Also, ZenABM tracks each company’s ABM stage based on the engagement data collected and the rules you set:

ZenABM Pricing

ZenABM offers three straightforward plans designed to grow with your ABM journey.

The Starter plan at $59/month (billed annually) is perfect for early-stage teams, offering LinkedIn company insights, default account scoring based on ad and CRM data, campaign-level intent, one ABM campaign, and native HubSpot bi-directional sync.

The Growth plan, at $75/month, adds customizable scoring, separate dashboards for up to 3 campaigns, and upcoming features like BDR assignment, Slack alerts, and weekly email reports.

For enterprise teams and agencies, the Pro plan at $119/month unlocks unlimited campaigns, client-specific dashboards, and upcoming AI-powered workflows like smart impression capping and campaign automation.

All plans come with a free trial, and if you need to know more, you can book a demo here.

End Note

LinkedIn’s Companies tab is a step forward, but not far enough.

For real ABM, you need more than a vague “Company X clicked something.” You need to know which ad they clicked, what intent it revealed, and how it moved them through the funnel.

That’s where ZenABM steps in.

It doesn’t just tell you who clicked. It tells you what they saw, what they did next, and how that ties back to your pipeline, down to the campaign, ad group, and buyer intent level.

If you’re serious about LinkedIn Ads for ABM, don’t settle for blind spots. See clearly. Act faster. Attribute precisely.

Try ZenABM today!