Personalizing BDR Outreach
Coming Soon
Give your BDRs the first-party account intent data they need to reach out to the right accounts, at the right time, with the right message.
Get Alerts for Engaged Accounts
Strike when intent is highest. Send automated email and Slack notifications when target accounts engage with your LinkedIn ads, so BDRs can act fast.
Personalize Outreach with Campaign Data
Turn engagement into meaningful conversations. Push LinkedIn ad engagement data into your CRM to personalize messaging based on the specific campaigns a company interacted with.
Prioritize the Hottest Leads
Stop wasting time on cold accounts. Use ZenABM's account scoring to focus BDR efforts on companies that show real buying intent.
Automate BDR Workflows
Trigger next steps based on intent and engagement level directly from your CRM or sales engagement tool. Automatically enroll engaged accounts into sales sequences, outreach cadences, or account-based marketing workflows.
Track Outreach Impact and Sales Progression
Close the loop between marketing and sales. See how BDR engagement correlates with campaign performance and measure pipeline impact.
