The debate between traditional marketing and account-based marketing has long been a dilemma for businesses that want account focus without losing scale. Answer? One-to-many ABM. In this article, I will show you how to run it well. I will also walk through how ZenABM supports a One-to-many ABM strategy. Let’s go! Why One-to-many ABM Matters… Continue reading One-to-Many ABM: The Ultimate Guide
