If you are running ABM on LinkedIn, LinkedIn ad reports with a company-level breakdown for each ad campaign, I’d say, are the bare minimum. But this is exactly what most marketers struggle to get even after using so many different tools. In this article, I’ll discuss why native solutions in your CRM and LinkedIn campaign… Continue reading LinkedIn Ad Reporting By Company for ABM Using ZenABM
Tracking LinkedIn ad contacts in CRM is a must for any ABM campaign. You can do it with LinkedIn CAPI or Insight Tag. CRMs like HubSpot also provide native pixels and integration to track LinkedIn ad contacts. But these methods have limitations. In this article, I’ll show you where these conventional methods fall short and… Continue reading How to Track LinkedIn Ad Contacts in Your CRM Using ZenABM
You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself. Thanks to the “Companies Tab”, they rolled out in 2024. But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on. In this article, I’ll show you: What you can do with LinkedIn Campaign Manager. How… Continue reading How to See Which Companies Clicked on Your LinkedIn Ads Using ZenABM
LinkedIn’s CTRs are low (sponsored content averages about 0.44%). Most prospects view but don’t click your ads. For instance, an ad viewer may later search for you *organically*. You’ll think it’s SEO when it was LinkedIn. Plus, it’s not just about attribution. If you are running ABM on LinkedIn, account-level impression and engagement tracking is… Continue reading 11 Best LinkedIn Ad Tracking Software 2025
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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