LinkedIn ad ROI tracking is tricky business (hello, B2B and its buyer complex buyer journeys). It’s difficult to credit specific LinkedIn ads with the revenue they influence, especially when conventional ROI tracking methods, like LinkedIn’s native solutions or the ones in your CRM, don’t help. In this post, we’ll examine why conventional ROI tracking methods… Continue reading How to Track the ROI of Each LinkedIn Ad Accurately
LinkedIn ads revenue attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the revenue they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads Revenue Attribution is Tricky and Broken? LinkedIn ads Revenue attribution is tricky because LinkedIn ads are more awareness-based… Continue reading How to Attribute the Revenue of LinkedIn Ads to Each Ad Accurately
Multi-touch attribution for LinkedIn ads is absolutely necessary for fair revenue and pipeline attribution. But most conventional solutions like the LinkedIn CAPI, Insight tag, Campaign Manager, IP matching software, or CRMs fail at providing accurate view-through multi-touch attribution. Let’s see why conventional methods/tools fail and what works. Multi-Touch Attribution for LinkedIn Ads: Short Summary Most… Continue reading Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement
Tracking which companies engage with your LinkedIn ads and how those engagements turn into pipeline or revenue can get overwhelming if you rely on manual data exports and spreadsheets. Every day, B2B marketers waste hours pulling LinkedIn campaign stats, matching them to CRM records, and updating CSV files. There’s a better way: integrate your CRM… Continue reading 7 Best CRM Integrations for LinkedIn Ad Tracking
Keeping track of accounts engaging with your LinkedIn ads, their ABM stage and intent, conversions, ad influence on pipeline, etc., can get overwhelming if you still manually do all the data extraction, analysis and uploading to the CRM. So, to scale your ABM strategy without spending hours daily on revops tasks as basic as copy-pasting… Continue reading 7 Best LinkedIn Ad to CRM Automation Tools 2025
If you are running ABM on LinkedIn, LinkedIn ad reports with a company-level breakdown for each ad campaign, I’d say, are the bare minimum. But this is exactly what most marketers struggle to get even after using so many different tools. In this article, I’ll discuss why native solutions in your CRM and LinkedIn campaign… Continue reading LinkedIn Ad Reporting By Company for ABM Using ZenABM
Tracking LinkedIn ad contacts in CRM is a must for any ABM campaign. You can do it with LinkedIn CAPI or Insight Tag. CRMs like HubSpot also provide native pixels and integration to track LinkedIn ad contacts. But these methods have limitations. In this article, I’ll show you where these conventional methods fall short and… Continue reading How to Track LinkedIn Ad Contacts in Your CRM Using ZenABM
You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself. Thanks to the “Companies Tab”, they rolled out in 2024. But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on. In this article, I’ll show you: What you can do with LinkedIn Campaign Manager. How… Continue reading How to See Which Companies Clicked on Your LinkedIn Ads Using ZenABM
LinkedIn’s CTRs are low (sponsored content averages about 0.44%). Most prospects view but don’t click your ads. For instance, an ad viewer may later search for you *organically*. You’ll think it’s SEO when it was LinkedIn. Plus, it’s not just about attribution. If you are running ABM on LinkedIn, account-level impression and engagement tracking is… Continue reading 11 Best LinkedIn Ad Tracking Software 2025
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