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How to Measure the Full-Funnel Impact of LinkedIn ads

Accurate LinkedIn Ad Funnel Attribution is the dream for every ABM manager, because without it, reporting the value of your programs and explaining LinkedIn spend to leadership becomes guesswork. If you want to know how to measure the full-funnel impact of LinkedIn ads, you need visibility that traditional tools do not offer. The painful truth… Continue reading How to Measure the Full-Funnel Impact of LinkedIn ads

LinkedIn Ad Funnel Attribution: Why Conventional Methods Fail and What’s the Solution

Accurate LinkedIn Ad Funnel Attribution is what every ABM manager wants, or else reporting the worth of their ABM efforts and justifying the cost of LinkedIn ads (the most expensive ad platform btw) becomes tough while reporting to seniors. The sad part? Most CRMs and LinkedIn’s own campaign manager or attribution report in Business Manager… Continue reading LinkedIn Ad Funnel Attribution: Why Conventional Methods Fail and What’s the Solution