Getting LinkedIn ad data to flow into a CRM without manual work is harder than it looks, especially in B2B, where buying journeys span weeks and involve many stakeholders. Clicks are scarce. Native reports and most CRMs lean on click-through logs and spreadsheet exports. That approach ignores the view through story almost completely. In this… Continue reading Automating LinkedIn Ad Data into a CRM Using ZenABM
LinkedIn isn’t a search engine. For ads, it acts like a billboard your buying committee passes daily. To use LinkedIn ad data for account-based marketing to prove pipeline and ROI at the account level, go beyond clicks and forms. Track company-level engagement down to impressions by campaign and creative. Most standard tools lack accurate view-through… Continue reading LinkedIn Ad Data for Account-Based Marketing using ZenABM
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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