If you are running ads on LinkedIn and want to push LinkedIn ad leads into your CRM like HubSpot, there are three ways to do it. The first is the standard way, but inadequate, the second is too tedious, while the third is automatic and better (spoiler: it’s ZenABM). Let’s see all three. How to… Continue reading How to Push LinkedIn Ad Leads into Your CRM
CRMs such as HubSpot include built-in tracking tags you can drop onto your site. As soon as someone clicks your LinkedIn ad, HubSpot will automatically pick it up. You can also directly integrate HubSpot with LinkedIn campaign manager for the same. Still, capturing only clicks misses all the view-through conversions, and that’s a critical blind… Continue reading How to Push LinkedIn Ad Clicks into Your CRM for ABM
Most of your potential buyers will see your LinkedIn ads without clicking. If you only count clicks, you miss out on knowing which target companies really saw your message. Pushing impression data directly into your CRM can help you fix that blind spot. In this guide, I’ll show you why company-level LinkedIn ad impressions matter… Continue reading How to Track LinkedIn Ad Impressions for ABM
LinkedIn provides two built-in options to capture conversions from your LinkedIn advertising: the Insight Tag and the Conversions API (CAPI). And most CRMs also provide solutions to track LinkedIn ad conversions, like HubSpot Marketing Attribution. In this guide, I’ll walk you through how each works, where they fall short, and how you can track each… Continue reading LinkedIn Ad Conversion Tracking in a CRM Using ZenABM
Account-based marketing teams understand the importance of seamlessly flowing LinkedIn Ads data into their CRM. Yet to truly power an ABM motion, you need more than simple lead synchronization. You need an end-to-end system that brings company-level ad engagement insight directly into your CRM. In this guide, I’ll explain why syncing LinkedIn ad engagement with… Continue reading Automating LinkedIn Ad Engagement Tracking in a CRM
Manually sifting through a long list of companies that have viewed your LinkedIn ads, picking out the most engaged ones to export into a CSV, uploading that CSV to your CRM so your sales team knows which accounts to approach, and then during reporting, reconciling each closed deal and pipeline addition back to ad engagement…… Continue reading How to Sync LinkedIn Ad Data with a CRM: A Better Alternative to Native Integration
Tracking which companies interact with your LinkedIn ads and how those touchpoints translate into pipeline or revenue can be a mess if you’re stuck juggling spreadsheets and manual exports. Every day, B2B marketers burn valuable time pulling LinkedIn ad data, mapping it to CRM records, and managing CSV chaos. There’s a smarter approach: use a… Continue reading 7 Best LinkedIn Ads CRM Connectors
You can link LinkedIn Campaign Manager with your CRM in just a few simple steps. In this guide, I’ll walk through the step-by-step setup of HubSpot’s native integration and then introduce a smarter, ABM-focused alternative. Let’s go! LinkedIn Campaign Manager CRM Integration: Quick Summary Native HubSpot Integration Setup: Ensure your LinkedIn ad account is active… Continue reading Setting Up a LinkedIn Campaign Manager CRM Integration and Exploring a Smarter Way
CRMs like HubSpot have native pixels/trackers that you can put on your site. Your LinkedIn ad clicks will be automatically tracked in your CRM. But I’d say just tracking LinkedIn ad clicks makes you miss view-through attribution and is a very flawed approach if you are running ABM on LinkedIn. In this article, we’ll see… Continue reading How to Push LinkedIn Ad Clicks To Your CRM (and Why That Alone Isn’t Enough)
Tracking company-level LinkedIn ad engagements per campaign, especially impressions, helps you track buying stages, market more effectively, and attribute ROI accurately. Syncing this data to your CRM ensures your account/deal lists and LinkedIn ad engagements are in the same place. But most CRMs and LinkedIn’s native integrations miss this entirely. So we built ZenABM to… Continue reading How to Push LinkedIn Ad Engagements to Your CRM Using ZenABM
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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