Tag: Lean ABM strategy

When I first dug into ABM and realized most ABM platforms (ZenABM excluded) start around $10K per year, I asked a simple question: how to run ABM without expensive ABM tools so I can prove impact before I ask for budget. I was not about to walk into a leadership meeting and say, “Please fund… Continue reading How to Run ABM Without Expensive ABM Tools

When I first read about ABM and saw how most ABM tools (ZenABM excluded) cost no less than $10K+ per year, I wondered what’s the entry point. Like, I don’t have the guts to run to my superiors and say, “Fund me $30K for an ABM campaign to pay for tools and talent, and no,… Continue reading Lean ABM Strategy for LinkedIn Campaigns