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5 Best Intent-Based ABM Tools

Account-based marketing isn’t so niche-niche anymore. Many businesses are doing it, so just ABM is no longer an edge. You’re supposed to adopt advanced strategies now, and intent-based ABM is one of them. Here, I’m going to compare the 5 best intent-based ABM tools based on their features, pricing, and even suitability for your business… Continue reading 5 Best Intent-Based ABM Tools

How to Identify High-Intent Accounts from LinkedIn Ads

B2B ABM sales are not driven by clicks. Buyers lurk, skim, and research quietly while your LinkedIn ads build familiarity in the background. That is why intent beats leads in account-based marketing. For ABM teams, LinkedIn ad tracking must reveal company-level engagement for each campaign down to impressions, not just clicks, so you can spot… Continue reading How to Identify High-Intent Accounts from LinkedIn Ads