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N.Rich vs. Influ2: Which is Better for ABM?

In this guide, I break down how N.Rich vs. Influ2 differ on features, pricing, and where they fit in an ABM stack, so marketing and sales can see which one actually suits their ABM motion. I also show how ZenABM can act as a lean, LinkedIn-first alternative or sit on top of either tool when… Continue reading N.Rich vs. Influ2: Which is Better for ABM?

InsightSync vs. Influ2: Which is Better for ABM?

In this article, I have compared InsightSync and Influ2 across features, pricing, reviews and ideal use cases so you can choose what fits your account-based marketing strategy. I also show how ZenABM can act as a lean, affordable alternative or complementary layer due to its unique features. Deanonymize LinkedIn ad engagements, get intent, accounts scoring… Continue reading InsightSync vs. Influ2: Which is Better for ABM?

Influ2 for ABM: Features, Reviews, Feasibility, and Pricing

Influ2 is marketed as the first person-based account-based marketing platform. It promises to target ads at specific individuals within your target accounts. That’s a bold twist on the usual account-level tactics. In theory, it sounds like ABM is finally getting personal. In practice, is Influ2 delivering substance or just repackaging what savvy marketers already do… Continue reading Influ2 for ABM: Features, Reviews, Feasibility, and Pricing