In this article, I unpack seven real-world B2B examples of ABM, focusing on what made them work in practice. For every example, I have highlighted the standout tactics and the results they produced. Read on, borrow the play that fits your B2B motion best, and see how ZenABM can help you ace your ABM approach.… Continue reading Top 7 Real World Examples of ABM for B2B SaaS Success
Since ITSMA coined this term, ABM strategy has been the talk of the B2B town. Here in this article, I’ll talk about the ABM strategy meaning in its most practical sense, along with execution tips and frameworks. I’ll also discuss how ZenABM can help you ace your ABM motion. Let’s go! ABM Strategy Meaning: Quick… Continue reading ABM Strategy Meaning: What It Really Takes to Win High‑Value Accounts in 2025
I’d say this isn’t an article but a giveaway. I have shared all that you need to build your ABM strategy template and many free, ready-made templates for different steps of the strategy. I have also discussed how ZenABM can help your ABM motion. Go grab all of it 😉 ABM Strategy Template: Quick Summary… Continue reading ABM Strategy Template: The Ultimate Tactical Guide (and Free Templates)
From new frameworks for segmentation like ‘SPICED’ to the traditional ones based on persona (job-roles/decision-roles) and firmographics, I have discussed them all in this article, along with what ABM experts suggest about ABM strategy and segmentation and how ZenABM can help along the way. Read on if you’re up to ABM! ABM Strategy and Segmentation:… Continue reading ABM Strategy and Segmentation: A Step-By-Step Guide with Expert Insights
Traditional marketing often relies on the “spray and pray” approach. You churn out generic content and hope leads appear. When they do, you chase them without fully understanding their pain points or fit (and end up getting poor conversions). Especially in B2B, where buying decisions are logical and complex, you need to target accounts that… Continue reading 8 Proven Benefits of an ABM Strategy
ABM is about pursuing high-value accounts instead of casting a marketing net wide and hoping to catch MQLs/SQLs that your sales team always calls ‘not warmed up enough’ anyway. This strategy makes even more sense for B2B, where the ACVs are high. And in this article, with a real case study, I’ll show you how… Continue reading B2B ABM Strategy: The Ultimate Guide
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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