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Account Scoring from LinkedIn Ad Data Using ZenABM

Drowning in LinkedIn ad data without a clear way to turn it into action? In this article, I show exactly how to build account scoring from LinkedIn ad data for ABM. I pulled the most consistent, field-tested guidance from social feeds and search results, then condensed it into practical steps. And yes, ZenABM supports account… Continue reading Account Scoring from LinkedIn Ad Data Using ZenABM

How to Use LinkedIn Ad Analytics for Account Scoring

Having mountains of LinkedIn ad data but struggling to make sense of it? In this article, I have laid out all that you need to use LinkedIn ad analytics for account scoring for your ABM campaigns. Experts on social media and Google had a lot to say about this. So I have compiled the most… Continue reading How to Use LinkedIn Ad Analytics for Account Scoring