ABM isn’t just about logging engagement numbers. The real competitive edge lies in how well your account penetration strategy reaches deep and wide across the decision-making unit of your target accounts. This becomes especially critical in enterprise deals where buying groups are sprawling (often 11 or more stakeholders are involved in the final decision). Yet… Continue reading Account Penetration Strategy: The Ultimate Guide
Account-based marketing ABM strategy focuses on pursuing high-value accounts instead of casting a wide net and praying for MQLs or SQLs your sales team calls “not warmed up enough” anyway. It is especially sensible in B2B, where ACVs are high. In this guide, with a real case study, you will learn how to design a… Continue reading Account-Based Marketing ABM Strategy: The Ultimate B2B Guide
Think of this as a working kit rather than a blog post. You will find a complete blueprint for structuring LinkedIn ABM campaigns that actually move the pipeline, plus a stack of free templates you can copy. I will also show where ZenABM fits, so your build does not stall in spreadsheets. Grab what you… Continue reading How to Structure LinkedIn ABM Campaigns for Pipeline Growth
In late 2024, our team at Userpilot kicked off our first ABM program ($900,000+ in pipeline and roughly $8 in pipeline per dollar – these numbers are still changing as we are still running ABM). None of us had run ABM before, and our ACV only recently justified it, so we learned fast and in… Continue reading How to Use LinkedIn Ads for Account-Based Marketing: The Ultimate Guide
B2B ABM sales are not driven by clicks. Buyers lurk, skim, and research quietly while your LinkedIn ads build familiarity in the background. That is why intent beats leads in account-based marketing. For ABM teams, LinkedIn ad tracking must reveal company-level engagement for each campaign down to impressions, not just clicks, so you can spot… Continue reading How to Identify High-Intent Accounts from LinkedIn Ads
This article is for scrappy founders who want the most unhinged yet effective ABM strategies and tactics for ABM. Some plays are wild “AI + webhook multi‑app” automations. Others are fresh, left‑field moves that punch above their weight. Let’s dig into 14 ABM strategies and tactics I fell for (you might too) and how ZenABM… Continue reading ABM Strategies and Tactics: 14 Notable Mentions
Since ITSMA coined the term, ABM has dominated B2B conversations. In this article, I’ll unpack the ABM strategy definition in the most practical way possible, plus execution tips and working frameworks. I’ll also show how ZenABM helps you operationalize your ABM strategy definition at scale. Let’s go! ABM Strategy Definition: Quick Summary An ABM strategy… Continue reading ABM Strategy Definition: Meaning, Pillars, and a Step‑by‑Step Framework
Since ITSMA coined this term, ABM strategy has been the talk of the B2B town. Here in this article, I’ll talk about the ABM strategy meaning in its most practical sense, along with execution tips and frameworks. I’ll also discuss how ZenABM can help you ace your ABM motion. Let’s go! ABM Strategy Meaning: Quick… Continue reading ABM Strategy Meaning: What It Really Takes to Win High‑Value Accounts in 2025
I’d say this isn’t an article but a giveaway. I have shared all that you need to build your ABM strategy template and many free, ready-made templates for different steps of the strategy. I have also discussed how ZenABM can help your ABM motion. Go grab all of it 😉 ABM Strategy Template: Quick Summary… Continue reading ABM Strategy Template: The Ultimate Tactical Guide (and Free Templates)
I have discussed it all in this ultimate enterprise ABM guide: from selecting target accounts and tiering strategies to orchestrating personalised campaigns at scale, aligning with RevOps, integrating advanced frameworks (ever heard of SPICED or MEDDPICC?), and measurement. I’ll also cover how ZenABM can help you along the way. Read on… The Ultimate Guide to… Continue reading Enterprise ABM: The Ultimate Guide (2025 Edition)
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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