ABM is about pursuing high-value accounts instead of casting a marketing net wide and hoping to catch MQLs/SQLs that your sales team always calls ‘not warmed up enough’ anyway. This strategy makes even more sense for B2B, where the ACVs are high. And in this article, with a real case study, I’ll show you how… Continue reading B2B ABM Strategy: The Ultimate Guide
One of the biggest challenges we encountered while setting up our ABM campaigns was…actually measuring our ABM campaign results. First – you need to decide what metrics you want to try. Then how you’re going to track them – and where – in your CRM? Some external analytics tool? Then, when you know what you… Continue reading ABM Results Reporting – How to set up ABM Analytics Dashboards & which ABM Metrics to Track?
ABM made easy. Plug - and - play account scoring and analytics.
ABM made easy. Plug - and - play account scoring and analytics.
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