Tag: ABM engagement penetration strategy

ABM isn’t only about engagement numbers, but also about how far and broadly the account has been penetrated. This is especially important for enterprise deals where the buying committees/DMUs can be really large (11+ decision makers at an average!). Yet, most B2B marketers seem to miss this. So, in this article, I’m going to share… Continue reading ABM Engagement Penetration Strategy: The Ultimate Guide [2025]