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12 ABM Content Examples That Actually Make Prospects Swoon

I don’t know if my company is on the TAL of Adobe or not, but they have been showing me really personalized ads for more than 3 months now! I mean, I’m accustomed to seeing my name in marketing emails, but LinkedIn ads addressing me by my name. That’s novel. I have, in fact, taken… Continue reading 12 ABM Content Examples That Actually Make Prospects Swoon

ABM Content Strategy: Nailing It in 7 Steps

I don’t know whether my company is on Adobe’s TAL, but they have been showing me extremely personalized ads on LinkedIn lately: Like, yes, I am accustomed to seeing my name in emails, but LinkedIn ads? Not so common. And that’s exactly what I want to imply here: Hyper-personalization is the norm now. On top… Continue reading ABM Content Strategy: Nailing It in 7 Steps