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How to Build an ABM Strategy: A Tactical Guide for 2025

Account-Based Marketing isn’t just a trendy acronym. If done right, it’s totally worth it. Just ask the team at Userpilot: their first ABM program generated over $440K in pipeline on about $52k of spend (that’s ~$8 in pipeline per $1). That was also twice as fast and 51% cheaper than their previous pure outbound efforts.… Continue reading How to Build an ABM Strategy: A Tactical Guide for 2025

ABM Marketing Strategy: A Step-By-Step Guide for 2025

Userpilot’s ABM marketing strategy absolutely crushed it. They generated over $900,000 in pipeline at an ROI of $8 in pipeline per $1 spent, and ZenABM was born in the process 🙂 I’ll walk you through every tactical detail of their full-funnel ABM marketing strategy, the lessons learnt from their mistakes, plus some insider tips from… Continue reading ABM Marketing Strategy: A Step-By-Step Guide for 2025

ABM Campaign Template – How to Structure your ABM Campaigns & Manage your ABM Ad Assets

I’m planning to launch 17 new ABM campaigns for Userpilot this month – that’s 17 x ~at least 10 ads, so ~ 170 ad assets to create, manage and launch 🤯  Needless to say, I wouldn’t be able to do this without ABM campaign templates – and in general having systems for managing the ABM… Continue reading ABM Campaign Template – How to Structure your ABM Campaigns & Manage your ABM Ad Assets