Account-based marketing has moved beyond the tired one-to-one, one-to-few, one-to-many chat. The real action is in modern ABM approaches that top B2B teams are actually using. I have discussed those advanced approaches in the article, and also how ZenABM helps you execute them on LinkedIn Let’s go! ABM Approaches: Quick Summary Intent-Based ABM: Use data… Continue reading Exploring 8 Advanced ABM Approaches
